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Tracey Edmonds

Advisor, "The New Celebrity Apprentice"

Tracey Edmonds, a dynamic multi-dimensional entertainment industry veteran with a proven track record of success across multiple platforms, has established herself as an award-winning producer, savvy business mogul and TV personality.

She has created and produced groundbreaking projects for television, film, music and digital media. Edmonds currently serves as CEO and President of Edmonds Entertainment; CEO and President of Alright TV; and Emmy Award-winning co-host of “Extra,” alongside Mario Lopez and Charissa Thompson.

As a producer, Edmonds’ most recent projects include the OWN hit series “Deion’s Family Playbook,” for which she served as show creator, executive producer and talent; and the three-time NAACP Image Award-nominated “With This Ring” (Lifetime), starring Regina Hall, Jill Scott and Eve, for which Edmonds fulfilled the role of executive producer. With Our Stories Films, created by BET founder Robert L. Johnson, Edmonds released the NAACP Image Award winner “Jumping the Broom.” Edmonds also launched Alright TV, an inspirational faith-friendly YouTube partner channel in 2013. The channel features hit series and collaborations with such talent as Michael K. Williams, Issa Rae, Deion Sanders, AJ Johnson, chef Brian Hill, and comedy sketch groups Dormtainment and the Playmakers (

Edmonds’ earlier television successes included the serialized version of her hit movie “Soul Food,” an hourlong drama for Showtime that ran for five seasons and won multiple NAACP Image Awards, including Outstanding Drama Series three years in a row. She also executive produced several groundbreaking reality shows, including “College Hill” (BET’s first reality show), which ran for six seasons, and its spinoff, “College Hill Interns,” as well as “Lil’ Kim: Countdown to Lockdown” and “DMX: Soul of a Man.”

A Stanford University graduate, Edmonds has won numerous awards for her contributions to the entertainment industry, including Ebony magazine’s Outstanding Women in Marketing & Communications Entrepreneur Award (2002); an award from Girls, Inc. (2004) in recognition of her efforts to inspire all girls to be strong, smart and bold; an honorary doctorate in business from Southern University (2004); the Volunteers of America Legacy of Leadership Award (2004); the National Organization for Women’s Excellence in Media Award (2005); the Caucus for Television Producers, Writers and Directors Diversity Award (2006); Indiana Black Expo’s Women of Vision Award for Outstanding Work in Film, Television & Business (2014); Alliance for Women in Media’s Gracies Award for Best Host in Entertainment & Information (2015); Emmy Award for Outstanding Entertainment News Program (2016); and Alliance for Women in Media SoCal’s Genii Award for Excellence in Entertainment (2016).

Always looking to give back to the industry, Edmonds serves on the Board of Governors for the Producers Guild of America, where she chaired the guild’s annual Celebration of Diversity gala for three consecutive years, and has most recently co-chaired the PGA-hosted Produced by Conference for the past three years. She also serves on the Board of Trustees for the American Film Institute, is a member of the Academy of Motion Picture Arts and Sciences and serves as a Global Ambassador for CARE, a leading humanitarian organization that works to fight global poverty. In her role as Ambassador, she is focused on improving global maternal health, with a specific focus on Sierra Leone.

Edmonds resides in Beverly Hills with her two sons, Brandon and Dylan.