Jorge H. Carballo is the President and General Manager of Telemundo 51 / WSCV, the NBCUniversal-owned television station that serves Spanish-speaking viewers in the Miami-Fort Lauderdale market. Carballo is responsible for the overall management of the station’s broadcast news, sales, marketing and digital operations.
Carballo has worked in the South Florida television industry for more than 30 years, including two decades at Telemundo 51. Before assuming his current role in 2012, Carballo was Vice President of Sales for the station.
Under Carballo’s leadership, WSCV has experienced unprecedented ratings wins in the market across various dayparts in key demographic groups, regardless of language. The station has also been recognized with various industry awards for journalistic excellence. Telemundo 51’s 2014’s production of Florida’s only Spanish-language gubernatorial debate earned Carballo an Emmy® for “Outstanding Achievement for Politics / Government." In 2016 Carballo was also awarded the Emmy® for “Outstanding Achievement for Overall Excellence."
Before joining NBCUniversal, Carballo held various local sales positions in other South Florida media outlets, including Univision 23 / WQBA, Radio and Hispanic International Television. Carballo launched his sales career selling local cable television ads.
Carballo is a graduate of the University of Miami and is on the board of The Florida Broadcasters Association. He resides in South Florida with his wife, children and grandchildren.