NBCUniversal Television Consumer Products manages global licensing and merchandising for NBCUniversal’s television properties, including entertainment consumer products, third-party home entertainment distribution, musical soundtracks, interactive and mobile gaming, Olympics and the NBCUniversal online store. Kim Niemi, SVP, TV Consumer Products, leads the group’s efforts to create product lines associated with NBCUniversal’s various television brands, which include NBC, Universal Media Studios, and the NBCUniversal Television Catalog,. Niemi reports to Len Fogge, President, NBC Marketing and Digital Media.
The wide variety of product spans the company’s many hit shows including NBC’s “Parks and Recreation,” “Grimm,” “Parenthood,” “Today,” “Late Night with Jimmy Fallon,” “The Tonight Show,” and Classic NBC shows such as “Saved by the Bell” and “Leave It to Beaver,” among many others. Product categories include apparel, publishing, music, games, collectibles and more. It even includes four full-service, destination weight loss resorts branded under NBC’s hit weight loss series, “The Biggest Loser.”
Recent product launches include a Grammy Award winning comedy album and two New York Times Bestselling books for “Late Night With Jimmy Fallon,” Liz Lemon branded Ben and Jerry’s Greek Frozen Yogurt for “30 Rock,” Dunder Mifflin branded office supplies for “The Office,” “Knight Rider” Hot Wheels K.I.T.T. and K.A.R.R. vehicles, the “Joy Fit Club” cookbook from “TODAY,” Grimm comic books, novels and an official magazine. “The Biggest Loser” product line, which has continued to increase over the years, includes a subscription weight loss program, a line of New York Times best-selling books, workout DVDs, bathroom and kitchen scales, a series of national Run/Walk races, as well as a BodyMedia activity tracking device used by the contestants on the show.
The group has overseen several successful prop and costume auctions for Universal Media Studios, such as “The Office,” “Battlestar Galactica,” “Eureka,” “Law & Order” and “Friday Night Lights,” which have put thousands of one-of-a-kind items from NBCUniversal’s hit shows in the hands of fans and collectors around the globe.
In addition to the many successful musical soundtracks and score albums they’ve launched over the years, current projects include “Parenthood: Original Television Soundtrack Volume 2, a Grimm Soundtrack featuring music from the first two seasons, and “The Sound of Music – Music from the NBC Television Event,” the companion soundtrack to NBC’s live broadcast of “The Sound of Music,” based on the classic stage musical and starring six time Grammy Award winner Carrie Underwood as Maria von Trapp.
The group also manages the eCommerce platforms across all NBCUniversal broadcast and cable networks. These online retail outlets include ecommerce storefronts for: NBC, Syfy, USA, NBC Sports and Oxygen, among others.
For the latest product updates and an overview of the properties managed by the group, visit the NBCUniversal Television Consumer Products portal at http://nbcuconsumerproducts.com.