The Olympic Channel is a multi-platform media destination where fans can discover, engage and share in the power of sport and the excitement of the Olympic Games all year round. Offering original programming, news, live sports events and highlights, the Olympic Channel provides additional exposure for sports and athletes 24 hours a day, 365 days a year. The Olympic Channel was launched in August 2016 in support of the IOC’s goal, set out in Olympic Agenda 2020, of providing a new way to engage younger generations, fans and new audiences with the Olympic Movement. Founding Partners supporting the Olympic Channel are Worldwide TOP Partners Bridgestone and Toyota. The Olympic Channel is available worldwide via mobile apps for Android and iOS devices and at olympicchannel.com.