On CNBC’s new primetime series “Cleveland Hustles,” premiering Wednesday, August 24th at 10PM ET/PT, NBA superstar/Executive Producer LeBron James and his longtime friend and business partner Maverick Carter will give four up and coming local entrepreneurs the chance to realize their own dreams while also helping to revitalize a neighborhood in Cleveland.
They have enlisted the help of host B. Bonin Bough and four successful local business leaders to give the fledgling entrepreneurs the chance of a lifetime – financial backing, expert guidance, and a storefront to launch their enterprise.
After a local search, eight up-and-coming entrepreneurs were selected from a group of 20 who pitched the investors. Each investor has chosen two businesses to investigate further. They’ll put these eight businesses through a series of tests before ultimately deciding on the four small companies they want to invest in and support as they take on the enormous challenge of opening storefronts in an underserved neighborhood.
Over the course of the season, viewers will see if the entrepreneurs have the ambition, creativity, and hustle necessary to succeed -- and in so doing, help a neighborhood rebuild.
“Cleveland Hustles” is produced by SpringHill Entertainment and Magical Elves with LeBron James and Maverick Carter as executive producers for SpringHill Entertainment and Dan Cutforth and Jane Lipsitz as executive producers for Magical Elves. Jim Ackerman and Marshall Eisen are the executive producers for CNBC.