Nearly 30 Million Strong, Latinas are Younger and More Educated Than Ever Before, Driving Workforce Growth and Media Consumption, While Fueling U.S. Hispanics’ Buying Power
NBCUniversal Telemundo Enterprises and Comcast NBCUniversal Release “Latinas Powering Forward,” a Special Report About Latinas’ Growing Impact and Influence in the U.S.
MIAMI – November 19, 2019 – NBCUniversal Telemundo Enterprises and Comcast NBCUniversal today released a special report titled “Latinas Powering Forward.” The report is propelled by Unstoppable Women, Telemundo’s company-wide initiative dedicated to championing female achievement and “Know Your Value,” Comcast NBCUniversal’s nationwide female empowerment effort. The findings highlight how Latinas are raising their standing across the United States, having a major impact on every sector, motivated by a ‘no matter what’ work ethic and pride in where they came from. To download the report, click here.
“There is no better time to be a Latina in the U.S. than today,” said Mónica Gil, CMO and Executive Vice President, NBCUniversal Telemundo Enterprises. “Today no one is more important than the Latina voter, the Latina consumer or the Latina businesswoman. It’s essential for everyone to get to know who Latinas are and what they represent. These fast-moving trends present a real opportunity for companies and organizations to respond to the cultural transformation that Latinas will be leading for years to come.”
The special report uncovered a variety of achievement indicators for Latinas. Key report insights include:
“This joint initiative marks the first time that the Know Your Value program, which is celebrating its fifth anniversary, presents a specialized report of this kind. We’ve spent the last five years traveling around the nation, helping women find their voice, speak up and recognize their value. It is clear that the Latina community needs just that, and judging by the impact and influence of this group, which is evident in the report, it’s essential the rest of the world starts listening,” commented Know Your Value founder and co-host of Morning Joe, Mika Brzezinski.
The report also shows some challenges that Latinas contend with, including:
Overall, the nation’s nearly 30 million Latinas have made significant strides over the past two decades, and like women across America, Latinas are driven to do more, speak louder and take on positions of influence that were less attainable in the past.
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About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Global Studios, Universo, and a Revenue Strategy & Innovation unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 30 local stations, 50 affiliates and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. Telemundo Global Studios is the company’s domestic and international scripted production unit including Telemundo Studios, Telemundo International Studios, Telemundo International, Underground Producciones, an internationally renowned production boutique based in Argentina as well as all of the company’s co-production partnerships. As the #1 media company reaching Hispanics and millennials online, the Revenue Strategy & Innovation unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as BuzzFeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world; and Universo, the company reflects the diverse lifestyle, cultural experience and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
About Know Your Value:
Know Your Value (KYV), founded by MSNBC’s Mika Brzezinski and in partnership with NBCUniversal, is a nationwide effort focused on empowering women to express their worth in business and in life. Know Your Value is bringing this message to women everywhere through live events, a website, social communities, and corporate training.
About Comcast Corporation:
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company with three primary businesses: Comcast Cable, NBCUniversal, and Sky. Comcast Cable is one of the United States’ largest high-speed internet, video, and phone providers to residential customers under the Xfinity brand, and also provides these services to businesses. It also provides wireless and security and automation services to residential customers under the Xfinity brand. NBCUniversal is global and operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures, and Universal Parks and Resorts. Sky is one of Europe's leading media and entertainment companies, connecting customers to a broad range of video content through its pay television services. It also provides communications services, including residential high-speed internet, phone, and wireless services. Sky operates the Sky News broadcast network and sports and entertainment networks, produces original content, and has exclusive content rights. Visit www.comcastcorporation.com for more information.
NBCUniversal Telemundo Enterprises