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TODAY IS #1 IN KEY DEMO

TODAY Wins 234 out of 236 Weeks in A25-54

TODAY Grows In Total Viewers Week Over Week

TODAY Is #1 in the Key Demo Season to Date

NEW YORK – July 8, 2020 – TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 234 out of 236 weeks in first place. Week over week, TODAY grew in total viewers and narrowed the total viewer gap with GMA by 75%. Season to date, TODAY ranks first among A25-54 and A18-49 viewers.

TODAY HIGHLIGHTS:

ProgramP25-54P25-54P18-49P18-49P2+
RtgImpsRtgImpsImps
TODAY0.799600.526733,312
CBS THIS MORNING0.475720.303852,722
GOOD MORNING AMERICA0.759040.476023,375

TODAY averaged 960,000 A25-54 viewers, outperforming GMA by +56,000 (+6%) and leading CBS This Morning by +388,000 (+68%)

  • TODAY has now ranked #1 in A25-54 for 45 consecutive weeks and 234 of the last 236 weeks

TODAY averaged 673,000 A18-49 viewers, +71,000 (+12%) more than GMA and +288,000 (+75%) higher than CBS

  • Compared to prior week, TODAY’s A18-49 lead over GMA rose by 9% while its lead over CBS improved by 1%.

TODAY averaged 3.312 million total viewers, leading CBS This Morning by +590,000 (+22%)

  • Versus prior week, TODAY’s total audience increased by +2,000 while closing the viewer gap vs. GMA by 75%.

SEASON-TO-DATE (9/23/2019-7/5/2020)

TODAY ranks #1 among both A25-54 and A18-49 viewers

TODAY’s A18-49 lead over GMA has grown by 21% while its lead over CBS is up 3% compared to last season

  • Lead over GMA is +126,000 (vs. +104,000 last season)
  • Lead over CBS is +394,000 (vs. +383,000 last season)

Media contacts

For more information contact:

Elizabeth Kushel
NBC News
o: (212) 664-1892
c: (917) 943-8076
e: elizabeth.kushel@nbcuni.com