TODAY Wins 201 out of 203 Weeks in A25-54
TODAY Posts 6-Month Highs in Total Viewers and Key Demo
TODAY Posts Largest Across-the-Board Gains Week Over Week
NEW YORK – November 19, 2019 – TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 201 out of 203 weeks in first place. TODAY posted six-month highs in both total viewers and the key demo, delivering its largest audience since May and April. Additionally, TODAY posted the largest across-the-board gains over the competition versus the prior week.
TODAY was retitled on Wednesday and Friday due to live coverage of the House Impeachment Hearing.
|CBS THIS MORNING||0.67||809||0.42||548||3,049|
|GOOD MORNING AMERICA||1.00||1,207||0.64||823||4,196|
TODAY averaged 1.317 million A25-54 viewers, leading GMA by +110,000 (+9%) and CBS This Morning by +508,000 (+63%)
TODAY averaged 941,000 A18-49 viewers, +118,000 (+14%) more than GMA and +393,000 (+72%) higher than CBS
TODAY averaged 4.069 million total viewers, topping CBS by +1.020 million (+33%)
TODAY ranks #1 among both A25-54 and A18-49 viewers
In A18-49, TODAY’s:
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