TODAY Wins 192 out of 194 Weeks in A25-54
TODAY Tops GMA in Total Viewers Monday and Tuesday
TODAY More Than Triples Demo Lead Over GMA Versus Prior Week
NEW YORK – September 17, 2019 – TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 192 out of 194 weeks in first place. TODAY more than tripled its demo lead over GMA versus the prior week, its widest demo lead since the week of July 1. Additionally, TODAY won in total viewers Monday and Tuesday and narrowed the total viewer gap by 33% versus a year ago.
Season to date, TODAY is posting its closest total viewer margin versus GMA in seven seasons and its largest total viewer lead over CBS in three seasons. Just 67,000 total viewers separate TODAY and GMA for the season.
|CBS THIS MORNING||0.58||701||0.38||495||2,737|
|GOOD MORNING AMERICA||0.88||1,060||0.58||748||3,729|
TODAY averaged 1.163 million A25-54 viewers, topping GMA by +103,000 (+10%) and CBS This Morning by +462,000 (+60%)
TODAY averaged 837,000 A18-49 viewers, +89,000 (+12%) ahead of GMA and +342,000 (+69%) higher than CBS
TODAY averaged 3.649 million total viewers, topping CBS by +912,000 (+33%)
TODAY ranks #1 among A25-54 and A18-49
Among total viewers, TODAY is posting its largest lead over CBS season-to-date in 3 seasons and its narrowest gap vs. GMA in 7 seasons
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