News

TODAY IS #1 IN KEY DEMO

TODAY Wins 192 out of 194 Weeks in A25-54

TODAY Tops GMA in Total Viewers Monday and Tuesday

TODAY More Than Triples Demo Lead Over GMA Versus Prior Week

NEW YORK – September 17, 2019 – TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 192 out of 194 weeks in first place. TODAY more than tripled its demo lead over GMA versus the prior week, its widest demo lead since the week of July 1. Additionally, TODAY won in total viewers Monday and Tuesday and narrowed the total viewer gap by 33% versus a year ago.

Season to date, TODAY is posting its closest total viewer margin versus GMA in seven seasons and its largest total viewer lead over CBS in three seasons. Just 67,000 total viewers separate TODAY and GMA for the season.

TODAY HIGHLIGHTS:

ProgramP25-54P25-54P18-49P18-49P2+
RtgImpsRtgImpsImps
TODAY0.961,1630.658373,649
CBS THIS MORNING0.587010.384952,737
GOOD MORNING AMERICA0.881,0600.587483,729

TODAY averaged 1.163 million A25-54 viewers, topping GMA by +103,000 (+10%) and CBS This Morning by +462,000 (+60%)

  • TODAY posted its widest demo advantage over GMA since the week of 7/1/2019 (10-week high) and over CBS since the week of 6/24/2019 (11-week high)
  • Versus prior week, TODAY more than tripled its A25-54 lead over GMA while its advantage over CBS grew by 9%.

TODAY averaged 837,000 A18-49 viewers, +89,000 (+12%) ahead of GMA and +342,000 (+69%) higher than CBS

TODAY averaged 3.649 million total viewers, topping CBS by +912,000 (+33%)

  • TODAY topped GMA in total viewers Monday and Tuesday
  • TODAY had its highest total viewer advantage over CBS since the week of 6/3/2019 (a 14-week high)
  • Compared to the same week last year, TODAY reduced its total viewer gap vs. GMA by 33%.
  • Vs. prior week, TODAY’s total viewer lead over CBS rose by 5%.

SEASON-TO-DATE (9/24/2018-9/15/2019)

TODAY ranks #1 among A25-54 and A18-49

Among total viewers, TODAY is posting its largest lead over CBS season-to-date in 3 seasons and its narrowest gap vs. GMA in 7 seasons

  • TODAY’s total viewer advantage over CBS is up 17% vs. the same period last season (+875,000 vs. +748,000 last season)
  • Only 67,000 viewers separate TODAY and GMA, which is 11% closer than the same point last season

Media contacts

For more information contact:

Megan Stackhouse
NBC News
e: megan.stackhouse@nbcuni.com
p: 212-664-6205