News

TODAY IS #1 IN DEMO

TODAY Posts Best Demo Streak in Nearly 7 Years, Longest of the Morning Shows

TODAY Posts Best Total Viewer Lead Over CBS in 3 Years

NEW YORK – June 18, 2019 – TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 181 consecutive weeks in first place, TODAY’s best demo streak in nearly seven years. No other morning news program has delivered as long a demo streak. Additionally, TODAY is posting its best total viewer lead over CBS season-to-date in three years.

TODAY HIGHLIGHTS:

ProgramP25-54
Rtg
P25-54
Imps
P18-49
Rtg
P18-49
Imps
P2+
Imps
TODAY0.941,1400.627973,642
CBS THIS MORNING0.556680.364572,841
GOOD MORNING AMERICA0.881,0660.577333,871

TODAY averaged 1.140 million A25-54 viewers, leading GMA by +74,000 (+7%) and CBS This Morning by +472,000 (+71%)

  • TODAY has now ranked #1 among A25-54 viewers for 181 consecutive weeks (best streak in nearly seven years) and 197 of the last 198 weeks. No other morning news show has been #1 in the demo for as long a streak.

TODAY averaged 797,000 A18-49 viewers, +64,000 (+9%) ahead of GMA and +340,000 (+74%) higher than CBS

TODAY averaged 3.642 million total viewers, topping CBS by +801,000 (+28%)

  • TODAY’s total viewer lead over CBS improved by 5% compared to the same week last season

SEASON-TO-DATE (9/24/2018-6/16/2019)

TODAY ranks #1 among A25-54 and A18-49

TODAY is having its best total viewer lead over CBS season-to-date in three years

  • TODAY’s total viewer advantage over CBS is up 21% vs. the same period last season (+901,000 vs. +747,000 last season)
  • Only 50,000 viewers separate TODAY and GMA, a margin of just 1%

Media contacts

For more information contact:
Megan StackhouseNBC Newse: megan.stackhouse@nbcuni.comp: 212-664-6205