TODAY Wins 180 Weeks in Key Demo, Best Streak in 6 Years
TODAY Tops GMA in Total Viewers Wednesday, Comes Within Just 29k Viewers of GMA for the Week
TODAY Is the Only Morning Show to Post Year-to-Year Growth in Total Viewers
TODAY Shrinks Total Viewer Gap with GMA and Posts Best Lead Over CBS in 3 Years
NEW YORK – June 11, 2019 – TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 180 consecutive weeks in first place, TODAY’s best demo streak in more than six years. TODAY won in total viewers Wednesday and came within just 29,000 viewers of GMA for the week. TODAY also posted its biggest total viewer lead over CBS in more than three months.
TODAY is the only morning show to post total viewer growth versus a year ago, narrowing the gap with GMA by a whopping 92%. Week over week, TODAY also narrowed the total viewer gap with GMA by 38%. Additionally, TODAY is posting its best total viewer lead over CBS season-to-date in three years.
TODAY was retitled Monday and Tuesday of last week due to special reports covering President Trump’s visit to Great Britain.
|CBS THIS MORNING||0.59||711||0.39||500||2,851|
|GOOD MORNING AMERICA||0.89||1,075||0.57||730||3,841|
TODAY averaged 1.201 million A25-54 viewers, leading GMA by +126,000 (+12%) and CBS This Morning by +490,000 (+69%)
TODAY averaged 848,000 A18-49 viewers, +118,000 (+16%) ahead of GMA and +348,000 (+70%) higher than CBS
TODAY averaged 3.812 million total viewers, topping CBS by +961,000 (+34%)
TODAY ranks #1 among A25-54 and A18-49
TODAY is having its best total viewer lead over CBS season-to-date in three years
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