Network Delivers Best Season-Start Ever for 2017-2018 Season among Adults 18-49

MIAMI – November 1, 2017 – Telemundo wraps up October as the #1 Spanish-language network season-to-date during Monday-Friday 8-11 p.m. among adults 18-49 (999,000) and adults 18-34 (457,000), and #5 broadcast network regardless of language among these demos, according to Nielsen. This marks the network’s best season-start ever among adults 18-49, and the largest composition (24%) of adults 18-34 out of total viewers 2+ among all broadcast networks, regardless of language.

Fueled by the success of its primetime series lineup – “Jenni Rivera: Mariposa de Barrio” at 8 p.m., “Sin Senos Sí Hay Paraíso” at 9 p.m. and “El Señor de los Cielos” at 10 p.m., Telemundo was the #1 Spanish-language network in each hour of primetime among adults 18-49 and 18-34 season-to-date. In addition, the network’s share during Monday-Friday 8-11 p.m. was 52% among adults 18-49 and 53% among adults 18-34, and beat the combined delivery of Univision and Unimás’ performance by +8% among adults 18-49 and +14% among adults 18-34, respectively, in Monday-Friday 8-11 p.m. primetime.

Season-to-date highlights include:

  • The simulcast of the 2017 “Latin American Music Awards” on Telemundo and Universo delivered the show’s best performance ever, averaging 2,319,000 total viewers and 1,183,000 adults 18-49, according to Nielsen.

  • “Titulares y Más” (TYM,) Telemundo Deportes’ nightly sports and entertainment show, continues to rank as the #1 Spanish-language sports commentary program among adults 18-49 with +10% growth vs last season (281K vs 255K).

  • Telemundo Deportes’ “Rumbo al Mundial” World Cup qualifier between Honduras and Mexico, broadcast on Telemundo Tuesday, October 10 at 7:30 p.m. ET, ranked as the #1 sports event across broadcast and cable television of the day, regardless of language.
    • The match window delivered 2.5 million total viewers and 1.4 million adults 18-49.
    • Honduras’ win over Mexico outperformed beIN Sports' broadcast of the qualifiers by triple digits.
    • It also out-delivered the MLB Division Series on TBS and NBA Preseason on ESPN.
    • The qualifier’s viewership peaked in the last half hour with 3.4 million total viewers.
    • The match generated 59,000 livestreams, +38% compared to Costa Rica vs México (9/5/17). The match is Telemundo’s most viewed World Cup qualifier to-date on digital.

Locally, in the month of October, the Telemundo Station Group’s stations had strong performances across the board in late local night newscasts. Telemundo 52’s 11 p.m. newscast (Monday-Sunday) was the most-watched program in the time period among adults 18-49, 18-34 and 25-54 in Los Angeles, regardless of language. Telemundo 47’s 11 p.m. local weekday newscast was the most-watched Spanish-language newscast among adults 18-49 and 25-54, and most-watched local newscast in the time period among adults 18-34, regardless of language. Telemundo 51’s 11 p.m. weekday newscast was the most-watched local newscast in the time period among adults 18-34, 18-49 and 25-54 in Miami-Fort Lauderdale, regardless of language. Telemundo Houston’s 10 p.m. newscast was Houston’s most-watched local weekday newscast in the time period among adults 18-34 and 18-49, regardless of language. Telemundo 39’s 10 p.m. weekday newscast was the most-watched local newscast in Dallas-Fort Worth in the time period among adults 18-34, regardless of language. Telemundo Chicago’s 10 p.m. weekday newscast was the most-watched local newscast in the market among adults 18-34 in any language, and also the most-watched Spanish-language newscast among adults 18-49 and 25-54. Telemundo Phoenix’s 10 p.m. weekday newscast was the most-watched local newscast in the market among adults 18-49 and 25-54, regardless of language. Telemundo62 in Philadelphia and Telemundo Boston’s 11 p.m. local weekday newscasts were the most watched Spanish-language newscasts in their respective markets among adults 18-49 and 25-54. Telemundo Denver’s 10 p.m. local weekday newscast was the most-watched Spanish-language newscast in the market among adults 18-34, 18-49 and 25-54.

Source: Primetime: Nielsen, M-F 8-11pm strict daypart, Most Current, 9/25/17-10/27/17 (L+7 9/25-10/13/17, L+SD 10/16/17-10/27/17) vs. 9/19/16-10/23/16, A18-49 & A18-34 (000). Share calculation based on TEL A18-49/A18-34 divided by the sum of TEL+UNI+UMA impressions. Program rank based on regularly-scheduled programming excluding sports and specials airing M-F 8-11pm. LAMAs: Nielsen, L+SD, 10/26/17. Rumbo: Nielsen, Live +SD, 10/10/17, A18-49, P2+ (000) #1 sports event-based on Nielsen Type code “Sports Event”; averages based on Match window 8pm-10pm. TYM: Nielsen, L+SD, 9/25/17 – 10/27/17 regularly scheduled programs; based on Nielsen Type Code: Sports News and Sports commentary. Adobe Analytics, US Only; Local Stations: NIELSEN LIVE+SD OCTOBER 2017 SWEEP (9/28/17-10/25/17) TLMD PROGRAM AVERAGES VS COMPETITION TIME PERIOD AVERAGES. SLTV IS TEL, UNI, UMA, AZA, ETV. OVERALL ALSO INCLUDES ABC, CBS, NBC, FOX, CW. RANKINGS BASED ON IMPRESSIONS.


About NBCUniversal Telemundo Enterprises:

NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Studios, Telemundo Internacional, Telemundo International Studios, Universo, and a Digital Enterprises & Emerging Business unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 17 owned stations, 55 affiliates and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. As the #1 media company reaching Hispanics and millennials online, the Digital Enterprises & Emerging Business unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as BuzzFeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world; Telemundo International Studios, a production unit focused on creating high-end short form, scripted formats for international markets; and Universo, the fastest growing Hispanic entertainment cable network, the company reflects the diverse lifestyle, cultural experience and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.

Press Contact:

Elizabeth Vazquez
NBCUniversal Telemundo Enterprises

Jocelyn Cordova
High10 Media