News

TELEMUNDO UNVEILS UNPRECEDENTED 360 COVERAGE OF THE “LATIN AMERICAN MUSIC AWARDS” ON OCTOBER 25

Red Carpet Show “La Alfombra de Latin AMAs” Kicks Off the Night at 7pm/6c, followed by the Awards Ceremony at 8pm/7c, and the Behind-the-Scenes Action on “Latin AMAs: Acceso VIP” at 11:35pm/10:35c

Wall-to-wall Digital Content including Instagram series “Latin AMAs Refreshed,” a YouTube “First Look Cam” from the red carpet, the Latin AMAs Social Backstage featuring interviews with winners, presenters and performers, a Snapchat Official Live Story and Facebook’s Augmented Reality (AR) lens, among many other digisocial tools.

Hollywood, CA (October 18, 2018) – On Thursday, October 25, Telemundo will provide viewers with an unequaled multi-platform experience surrounding the much-anticipated 2018 “Latin American Music Awards” (Latin AMAs). The action will start with the glamorous arrival of the stars to the red carpet of “La Alfombra de Latin AMAs” at 7pm/6c, followed by the three-hour Awards Show at 8pm/7c, and a one-hour behind-the-scenes special titled “Latin AMAs: Acceso VIP” at 11:35pm/10:35c. Fans will also be able to interact and enjoy unlimited access to exclusive interviews, all-access behind the scenes and celebrities across all the network’s digital platforms and social media handles.

TV Coverage

La Alfombra de Latin AMAs,” hosted by TV personalities Rashel Diaz (Un Nuevo Dia), Jorge Bernal (Suelta La Sopa), Jessica Carrillo (Al Rojo Vivo), and Rodner Figueroa (Al Rojo Vivo), is always exciting, offering viewers the opportunity to see their favorite artists and celebrities as they walk down the red carpet on the iconic Hollywood Boulevard dressed to impress in renowned designer styles. With dynamic interviews and lots of fashion, the one-hour special will broadcast live on October 25 at 7pm/6c.

“Latin AMA’s: Acceso VIP” will be hosted by TV personalities Jessica Carrillo (Al Rojo Vivo), Elva Saray (Acceso Total on Telemundo 52), and Rodner Figueroa (Al Rojo Vivo). Telemundo viewers will have a VIP pass to watch what happened behind the scenes during the Latin AMAs, as well as exclusive interviews with winners and performers and candid moments and surprise reactions not seen during the awards telecast. “Latin AMA’s: Acceso VIP” will air on Thursday, October 25 following the awards ceremony at 11:35pm/10:35c.

360 Digital Coverage

Fans can also participate and engage with the excitement of exclusive behind-the-scenes access of Latin AMAs via the network’s digital coverage, which includes:

  • Entertainment and lifestyle news show Latinx Now! will be Live from the red carpet via Telemundo’s Twitter, Facebook, and YouTube accounts covering the arrivals of the stars.
  • A pre-show Instagram series titled “Latin AMAs Refreshed” will feature behind-the-scenes, exclusive interviews and all-access to the Latin AMAs.
  • Instagram All-Access highlighting the best of rehearsals, the red carpet and behind-the-scenes coverage from Hollywood.
  • Fashion Sketch unveiling the best red carpet looks to be featured on Instagram
  • Selfie Wall on the red carpet for fun photos and videos of celebrities
  • You Tube “First Look Cam” at the red carpet, highlighting the fashion of the stars
  • Backstage Runway, where artists will strike a pose for their fans after their award wins or performances via Latin AMAs Instagram.
  • Latin AMAs Social Backstage featuring interviews with winners, presenters and performers
  • Snapchat Official Live Story following the best of the Latin AMAs
  • Tik Tok application platform connecting fans with their favorite stars via reactions and live video.
  • Other digital innovations include Facebook’s Augmented Reality (AR) lens, and Tagboard’s display technology showcasing the best celebrity social stories.

The Latin AMAs, which will celebrate Latin women in music, is hosted this year by Aracely Arambula, Becky G, Leslie Grace, Gloria Trevi and Roselyn Sanchez. The awards show will feature performances by artists that are relevant to Latinos, regardless of language, including Alvaro Soler, Anitta, Banda MS de Sergio Lizarraga, Becky G, Christian Nodal, CNCO, Daddy Yankee, Flo Rida, Farruko, Gloria Trevi, Joss Favela, La Arrolladora Banda El Limon de Rene Camacho, Lele Pons, Leslie Grace, Ludacris, Maluma, Nacho, Pitbull, Prince Royce, Tini, Wisin y Yandel and Zion & Lennox.

The ceremony will also include a stellar array of award presenters including: Amaury Nolasco, Adriel Favela, Ana Lorena Sanchez, Ana Lucia Dominguez, Angelica Celaya, Carlos Ponce, Christian Acosta, Claudia Vergara, Cynthia Olavarria, Danny Pino, Dra. Ana Maria Polo, Don Francisco, Elvis Crespo, Emeraude Toubia, Erasmo Provenza, Erik Hayser, Gaby Espino, Guy Ecker, Ha*Ash, Isabella Castillo, Jeimy Osorio, Jorge Salinas, Julio Vaqueiro, Lary Over, Litzy, Maria Celeste Arraras, Marjorie de Sousa, Matias Novoa, Nastassja Bolivar, Raymix, Samadhi Zendejas, Sharlene Taule, Steve Aoki, Tony Plana and Yashua.

Top nominees this year include J Balvin (9), Ozuna (9), Nicky Jam (8), Daddy Yankee (6), Bad Bunny (5), Banda MS de Sergio Lizarraga (5), Christian Nodal (5), Luis Fonsi (4), Maluma (4), Romeo Santos (4), Shakira (4) and Wisin (4). Produced by Telemundo and Somos Productions, the fourth annual Latin AMAs pays tribute to today’s most influential and iconic Latin artists, as voted by the fans in the tradition of the “American Music Awards,” the world’s largest fan-voted award show. The complete list of nominees can be found at LatinAMAs.com - the official website of the 2018 “Latin AMAs.”

The Latin AMAs will air simultaneously on Spanish-language entertainment cable network, Universo and in 20 countries throughout the Americas via Telemundo Internacional. Tickets to the awards show are on sale via Ticketmaster and the Dolby Theatre box office. For the latest news, be sure to follow the Latin AMAs on social and join the conversation by using the official hashtag #LatinAMAs.

About dick clark productions

dick clark productions (dcp) is the world's largest producer and proprietor of televised live event entertainment programming with the "Academy of Country Music Awards," "American Music Awards," "Billboard Music Awards," "Golden Globe Awards," "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest" and the “Streamy Awards.” Weekly television programming includes "So You Think You Can Dance" from 19 Entertainment and dcp. dcp also owns one of the world's most unique and extensive entertainment archive libraries with over 60 years of award-winning shows, historic programs, specials, performances and legendary programming. dcp is a division of Valence Media, a diversified media company with divisions and strategic investments in premium television, wide release film, specialty film, live events and digital media. For additional information, visit www.dickclark.com.

About Somos Productions

SOMOS Productions, LLC is an independent audiovisual content production company led by professionals with decades of experience producing talk shows, soap operas, dramas, specials and variety shows, among other genres. SOMOS Productions guarantees its clients reasonable production costs and top quality, supported by flexible structures, access to suitable facilities, equipment and with operational experience in handling complex products. The company has successfully delivered and is active in important production projects in the United States and Latin America.

About NBCUniversal Telemundo Enterprises

NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Global Studios, Universo, and a Digital Enterprises & Emerging Business unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 27 local stations, 51 affiliates and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. Telemundo Global Studios is the company’s domestic and international scripted production unit including Telemundo Studios, Telemundo International Studios, Telemundo International, as well as all of the company’s co-production partnerships. As the #1 media company reaching Hispanics and millennials online, the Digital Enterprises & Emerging Business unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as BuzzFeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world; and Universo, the fastest growing Hispanic entertainment cable network, the company reflects the diverse lifestyle, cultural experience and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.

Media contacts

Press Contacts:
Alfredo Richard │Telemundo │alfredo.richard@nbcuni.com
Claudia Santa Cruz │ Santa Cruz Communications │ claudia@santacruzpr.com
Paola Marin │Santa Cruz Communications │ paola@santacruzpr.com
For more press information, visit nbcumv.com, and follow us on Twitter: @TLMDPR.