Digital coverage to include cross-platform content during rehearsals and live show on Instagram, Twitter, Facebook and Snapchat through the @LatinAMAs and @Telemundo accounts, and endless videos and pictures on

“La Alfombra de Latin AMAs” television special kicks off at 7pm/6c, followed by the Awards Ceremony (8pm/7c) and culminating with all the backstage action on “Latin AMA’s: Acceso VIP” (11:35pm/10:35c)

Fans will enjoy an exclusive livestream on Twitter featuring a musical performance by Rombai from the Red Carpet and will see in real time all the behind-the-scenes excitement through an exclusive IG Story Cam



Los Angeles, October 9, 2019 - Telemundo announced today its most robust multiplatform coverage to date for the fifth edition of the “Latin American Music Awards” (Latin AMAs) on Thursday, October 17. The wide-ranging coverage will allow viewers to get up close and personal with their favorite celebrities, through extensive cross-platform social coverage and digital specials, as well as pre- and post-show television specials.

Week of Show – October 14-16:

  • The robust digital coverage will begin Monday, October 14, during the rehearsals prior to the awards ceremony, when fans will experience celebrity takeovers across Instagram and exclusive chats on Twitter, as well as influencer activations throughout show week. In addition, will be posting daily exclusive backstage interviews with artists and hosts.

Day of Show – Thursday, October 17:

  • Throughout the day, fans at home will enjoy an exclusive sneak peak in real time of all the backstage action on “IG Story Cam.” This will take them straight to Los Angeles, for up close and personal experiences with artists, giving them access to exclusive takeovers and the opportunity to talk to them on Twitter chats.
  • At 7pm/6c, television coverage begins with the glamorous arrival of the stars on "La Alfombra de Latin AMAs," hosted by TV personalities Rashel Díaz (Un Nuevo Día), Rodner Figueroa (Al Rojo Vivo), Jorge Bernal (Suelta La Sopa) and Jessica Carrillo (Al Rojo Vivo). The one-hour special will offer viewers the opportunity to see their favorite artists and celebrities as they walk down the red carpet on the iconic Hollywood Boulevard, dressed to impress with the best creations by renowned designers, and feature dynamic interviews and the latest fashion trends.
  • Fans will enjoy exclusive live digital coverage on Twitter from the Red Carpet, presented by Christian Acosta, Nastassja Bolivar and Claudia Vergara, hosts of Latinx Now!. The livestream, sponsored by Verizon, Toyota and Ulta Beauty, will take place at 7pmET on @LatinAmas, @LatinxNow and @Telemundo, with special guest Justin Sylvester from “Daily Pop” on E! and an exclusive musical performance by Rombai.
  • The three-hour live telecast of the fifth annual “Latin American Music Awards” will air on Telemundo beginning 8pm/7c from the Dolby Theatre in Hollywood, California. The award ceremony will also air simultaneously on Spanish-language entertainment cable network, Universo and in 20 countries throughout the Americas via Telemundo Internacional.
  • During the ceremony, fans will also have direct access to interviews and comments by artists before and after they receive their recognitions or step off the stage, through comprehensive cross-platform social coverage on Instagram, Twitter, Facebook and Snapchat from the @LatinAmas and @Telemundo accounts, sharing exclusive and behind-the-scenes moments of the exciting evening.
  • The one-hour special "Latin AMA's: Acceso VIP," hosted by Jessica Carrillo (Al Rojo Vivo), Stephanie "Chiquibaby" Himonidis (Un Nuevo Día) and Rodner Figueroa (Al Rojo Vivo), will close out the night as viewers get a VIP pass to watch what happened behind-the-scenes during the award ceremony, as well as exclusive interviews with winners and performers, candid moments and surprise reactions not seen during the awards telecast. "Latin AMA’s: Acceso VIP" will air at 11:35 pm/10:35c.
  • will also give fans a comprehensive and exclusive look at their favorite artists. Through interviews, videos and photos, fans will see every look on the red carpet with photo galleries, the best moments and performances of the show, and the full list of all the winners.

The “Latin AMAs,” which pay tribute to today’s most influential and iconic Latin artists, will be hosted this year by internationally acclaimed Mexican superstar Eugenio Derbez and renowned actress Jacky Bracamontes. The “Latin AMAs” will feature exciting musical performances in English and Spanish from: Abraham Mateo, Anuel AA, Banda Los Sebastianes, Becky G, Beret, Christian Nodal, CNCO, Daddy Yankee, El Micha, Emilia, Esteman, Farruko, Gente de Zona, Georgel, Greeicy, Jason Derulo, Justin Quiles, Lenier, Lupita Infante, Marc Anthony, Myke Towers, Nacho, Ne-Yo, Ozuna, Piso 21, Pitbull, Raymix, Romeo Santos, Silvestre Dangond, Sofía Reyes, Wisin & Yandel, and Zion & Lennox, with special presentations by Marc Anthony, winner of the International Artist Award of Excellence, and Becky G, winner of the special Extraordinary Evolution Award.

Artists with most nominations this year include: Ozuna (9), Romeo Santos and Bad Bunny (8), Anuel AA (7), Banda Sinaloense MS de Sergio Lizárraga (5), Marc Anthony, Maluma, Luis Fonsi, Daddy Yankee and Sebastián Yatra (4) and Becky G, Rosalía, Christian Nodal, Pedro Capó, Wisin & Yandel, DJ Snake and Drake (3). Fans can vote for their favorite artists online at

FB& IG Posts: @Telemundo to offer extensive cross-platform coverage of the fifth annual @LatinAMAs on October 17 starting with Rehearsals Oct. 14-16, “La Alfombra de Latin AMAs” at 7pm/6c, the Awards Ceremony (8pm/7c) and all the backstage action on “Latin AMA’s: Acceso VIP,” (11:35pm/10:35c) #LatinAMAs

Twitter Post: .@Telemundo to offer extensive cross-platform coverage of the 2019 @LatinAMAs on 10/17 starting with rehearsals on 10/14 #LatinAMAs

For the latest news, be sure to follow the “Latin AMAs” on social media and join the conversation by using the official hashtag #LatinAMAs.

About Somos Productions

SOMOS Productions, LLC is an independent audiovisual content production company led by professionals with decades of experience producing talk shows, soap operas, dramas and variety shows, among other genres. SOMOS Productions guarantees its clients reasonable production costs and top quality, supported by flexible structures, access to suitable facilities, equipment and with operational experience in handling complex products. The company is active in production projects in the United States and Latin America.

About NBCUniversal Telemundo Enterprises

NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Noticias, Telemundo Global Studios, Universo and a Digital Enterprises & Emerging Business unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 28 local stations, 51 affiliates and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. Telemundo Global Studios is the company’s domestic and international scripted production unit including Telemundo Studios, Telemundo International Studios, Telemundo International, as well as all the company’s co-production partnerships. As the #1 media company reaching Hispanics and millennials online, the Digital Enterprises & Emerging Business unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as BuzzFeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world; and Universo, the fastest growing Hispanic entertainment cable network, the company reflects the diverse lifestyle, cultural experience and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.

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Claudia Santa Cruz │ 626-538-4330

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