MIAMI – September 10, 2018 – As part of Telemundo’s award-winning El Poder En Ti corporate social responsibility platform, today the company announced the launch of a nationwide Latino empowerment campaign, Somos El Futuro: The Future Is US. The multiplatform initiative will highlight the impact Latinos are having on America’s economic future, social attitudes and cultural trends, while aiming to enhance the Hispanic community’s power through increased civic engagement.
Today’s launch is accompanied by a new report detailing how American Latinos are growing in numbers, expanding their impact and shaping the future of the United States. Latinos are the driving force behind the population growth of the U.S., accounting for half the increase since 2000. At nearly 18% of the total American population, they are the youngest racial or ethnic group in the country. Beyond their growing numbers, today, Latinos in all 50 states are influencing every facet of American life – as consumers, students, job creators, cultural influencers and voters.
“The Latino community is dynamic, diverse and on the rise. Our Somos el Futuro: The Future is US campaign is a recognition of our community’s unique story and a statement of both the power and aspiration of the American Latino community,” said Ginette Magaña, Director, Corporate Affairs. “Telemundo recognizes that the U.S. Latino community is playing a major role in shaping the future of the nation we call home. This campaign celebrates the evolution of our American culture.”
The campaign will feature a series of segments across network shows including “Un Nuevo Día,” “Al Rojo Vivo” and “Noticias Telemundo,” among others. Telemundo’s talent, including international Spanish-language television icon Don Francisco, and “Noticias Telemundo” anchor José Díaz-Balart, will take part in the campaign.
Telemundo will embark on a Somos El Futuro: The Future Is US, cross-country Community Empowerment Tour to inform and provide resources to consumers on opportunities to register to vote. The Somos El Futuro: The Future Is US Community Empowerment Tour will make stops in Phoenix, Houston, Orlando, among other key cities across the country. Throughout the tour, Telemundo will leverage partner organizations’ work to increase civic participation and engagement among Latinos.
In partnership with national Hispanic-serving organizations Voto Latino, UnidosUS, Hispanic Federation, NALEO Educational Fund and Mi Familia Vota, Telemundo is utilizing its ability to reach tens of millions of U.S. Latinos across platforms to inform, educate, and provide the tools to make voter registration easy and accessible for Hispanic audiences.
For more information about the campaign, and to access the full report and tools to register to vote, please visit www.TheFutureisUS.com
About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Global Studios, Universo, and a Digital Enterprises & Emerging Business unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 27 local stations, 51 affiliates and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. Telemundo Global Studios is the company’s domestic and international scripted production unit including Telemundo Studios, Telemundo International Studios, Telemundo International, as well as all of the company’s co-production partnerships. As the #1 media company reaching Hispanics and millennials online, the Digital Enterprises & Emerging Business unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as BuzzFeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world; and Universo, the fastest growing Hispanic entertainment cable network, the company reflects the diverse lifestyle, cultural experience and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
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