The Star-Packed Production is the Modern Adaptation of One of the Most Influential Stories in Global Broadcast History Reimagined for a New Generation of Hispanic Viewers
MIAMI – January 10, 2019 – Telemundo introduced the new “Betty” for its original production “Betty en NY” slated to premiere in February. Portrayed by rising star Elyfer Torres in the network’s modern adaptation, “Betty” is one of Latin American television’s most iconic and enduring characters. A Telemundo Global Studios production, the family-friendly dramedy also stars Erick Elías, Sabrina Seara and Aaron Díaz with a special participation from César Bono, Saúl Lizaso, Héctor Suárez Gomís, Alma Delfina and Jeimy Osorio.
“We are excited to introduce our new ‘Betty’ to thousands of fans who have been anxiously waiting for this contemporary adaptation of one of the biggest television characters in the world,” said Ronald Day, EVP, Entertainment, Telemundo Networks. “Starting in February, ‘Betty en NY,’ lead by Elyfer, will have families buzzing with the comedy, high fashion and romance that will come to life in New York City.”
One of the most influential stories in global broadcast history, Telemundo’s “Betty en NY” reimagines "Yo Soy Betty, la fea" for a new generation of viewers with the addition of new contemporary elements that will reflect the lives of these multicultural characters living in one of the most diverse cities in the world, New York City. The series chronicles the life of Beatriz Aurora Rincon Lozano (Torres), an intelligent and skilled young Latina living her dream in the Big Apple. After six months of being rejected for multiple jobs due to her lack of attractiveness, Betty makes the fateful decision to accept a position below her qualifications. Landing a job at stylish V&M Fashion, she becomes the secretary to the company's president. Often ridiculed and humiliated for not fitting in, Betty is determined to stand model tall in this war of appearances. It may be the fashion business, and Betty has designs on how to grow as a person. Still, none of her degrees may help her with the biggest challenge of all: true love.
“Betty en NY,” the first scripted production filmed at Telemundo Center, also includes the participation of Sylvia Sáenz, Mauricio Garza, Sheyla Tadeo, Isabel Moreno, Amaranta Ruiz, Valeria Vera, Daniela Tapia, Mauricio Henao, Gloria Peralta, Pepe Suárez, Verónica Schneider, Rodolfo Salas, Freddy Flórez, Candela Márquez, Jaime Aymerich, Polo Monárrez, Rykardo Hernández, Paloma Márquez and Jimmie Bernal, among others.
Viewers can follow the production on Facebook https://www.facebook.com/bettyenny/, Instagram @BettyenNY andTwitter @BettyEnNewYork, and join the conversation using #BettyenNYon all of these platforms.
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Manager, Programming Publicity