TELEMUNDO NETWORK APPOINTS CLAUDIA CHAGUI AS SENIOR VICE PRESIDENT OF MARKETING AND CREATIVE
MIAMI – June 24, 2020 – NBCUniversal Telemundo Enterprises today announced it has named Karen Barroeta as Executive Vice President of Production and Development at Telemundo Global Studios, effective July 6. In this newly created role, Barroeta will report directly to Marcos Santana, President of Telemundo Global Studios, and will be responsible for leading the development strategy of the Studios, along with the management and execution of long-form scripted productions across all platforms. Barroeta will also oversee the alternative content team and identify projects for pilots, behind the scene productions and digital capsules.
“Karen’s proven track record across multiple leadership roles at Telemundo makes her the ideal person for this new role,” said Santana. “She is among the very best in the industry and has played an essential role in Telemundo’s success as a forward-thinking, results-driven executive who has led growth businesses, as well marketing and programming initiatives domestically and abroad. I am proud to have her join our Studios leadership to help us continue evolving our content portfolio as the largest U.S.-based production studio for Latinos in the U.S. and around the world.”
Claudia Chagui is appointed Senior Vice President of Marketing and Creative, effective July 6, succeeding Barroeta’s previous role. Reporting directly to Ronald Day, Executive Vice President of Entertainment at Telemundo, Chagui joins the network after working as both a creative and strategic marketing consultant for company-wide initiatives including the Network’s overall rebrand, consumer marketing launch campaigns, and Upfront presentations. In her new role, she will spearhead the strategic development and execution of all marketing and creative initiatives across the network, including entertainment, news and sports. With over two decades of experience, Chagui brings to Telemundo deep expertise in media management, brand strategy, content development and creative leadership with a focus on Latin America and the U.S. Hispanic markets.
“I am thrilled to welcome Claudia, a veteran marketer and highly regarded media professional who has effectively led marketing and communications strategies for major brands in the U.S. and international markets,” said Day. “Her deep understanding of our viewer, coupled with her unique combination of strategic insights and creative thinking, will further strengthen our network’s ability to serve Latino audiences and further enhance their connection with our brand and programming across linear and digital platforms.”
Barroeta is a television industry executive with more than 20 years of experience in broadcast, pay TV & content distribution. Throughout her career, she has been responsible for leading efforts in programming, creative, marketing, communications and advertising sales for international and Hispanic-language markets developing broad knowledge in media management and strategic thinking. Previous to her role as Senior Vice President of Marketing and Creative at Telemundo, Barroeta held the General Manager role at Telemundo Internacional pay TV channel in Latin America heading all revenue efforts including ad sales, affiliate distribution and the overall content & marketing strategy for the operation. She was also part of the NBCUniversal pay TV venture in Latin America heading all marketing, creative and communications efforts for Universal Channel, Syfy, Studio Universal, E! and Telemundo Internacional, including programming strategies for the latter.
Chagui is the founder and owner of 2C LLC, an independent creative consulting firm based in Miami. Previously, Chagui worked for Discovery Networks Latin America where she held various executive roles including General Manager of Discovery’s Portfolio of Channels, Head of Content for Colombia and Andean region, Vice President of Sourcing & Acquisitions, Head of Digital Content and Vice President of Ad Sales Marketing, Production and Operations. In addition, she has worked with U.S. and International brands across several launches and special projects.
# # #
About NBCUniversal Telemundo Enterprises
NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Global Studios, Universo, and a Revenue Strategy & Innovation unit. Telemundo Network features original Spanish-language entertainment, news, and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 30 local stations, 50 affiliates, and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. Telemundo Global Studios is the company’s domestic and international scripted production unit, including Telemundo Studios, Telemundo International Studios, Telemundo International, Underground Producciones, an internationally renowned production boutique based in Argentina as well as all of the company’s co-production partnerships. As the #1 media company reaching Hispanics and millennials online, the Revenue Strategy & Innovation unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as BuzzFeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world; and Universo, the company reflects the diverse lifestyle, cultural experience, and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.