Comcast, MetroPCS, Toyota and Volkswagen Join as Sponsors for Creative Multi-platform Integrations

Live Television Event Airs This Thursday, October 26 on Telemundo with a Simulcast on Universo

MIAMI – October 25, 2017 – Telemundo today announced the primary sponsors of the third annual “Latin American Music Awards,” airing this Thursday, October 26, 2017 at 9:00 p.m. ET/8:00 p.m. CT from the Dolby Theatre in Hollywood, CA. Comcast, MetroPCS, Toyota and Volkswagen have signed on among other leading sponsors for the award show honoring today’s most influential and iconic Latin artists. The television event will air on Telemundo and will be simulcast on Universo.

“There is no better place for an advertiser to get in front of the socially-engaged, bilingual millennial audience than in Telemundo’s live event, social programming like the ‘Latin American Music Awards,’ said Laura Molen, Executive Vice President, Lifestyle and Hispanic Advertising Sales, NBCUniversal. “Creating custom solutions through influencers, social good and technology for our client partners is a priority for the Telemundo team as we continue to redefine commercial innovation in Spanish-language television.”

Xfinity is proud to sponsor the first-ever “Latin AMA Dick Clark Achievement Award,” honoring Latin superstar, Pitbull, for using his fame and influence to help those in need. In addition, Xfinity from Comcast and Telemundo team up to bring fans a pre-show Facebook Live from backstage at 4 p.m. ET the day of the show, giving fans the opportunity to relive the best moments from rehearsals and preview all the action before the show. The following day at 3 p.m. ET, fans can tune in to a post-show Facebook Live hosted by Christian Acosta recapping all the best moments of the show.

In a first for the “Latin American Music Awards,” returning sponsor MetroPCS and Telemundo conducted a nationwide search from coast to coast to give talented dancers the opportunity to audition for the “Performance of a Lifetime” - a spot as a backup dancer during a major performance during the live broadcast of the show. Dancers will walk the MetroPCS purple carpet with Puerto Rican songwriter, producer and reggaeton singer Farruko and clips of their once-in-a-lifetime moments will be shared across Telemundo and MetroPCS social handles. Exclusive content of their journey will also be featured in a custom branded section on

In a Spanish-language television first, Telemundo and Toyota will provide viewers a front-row immersive experience leveraging VR/360° technology that allows them to feel the sensation of being at the show to witness all the glamour and action at one of the biggest nights in music. In partnership with Latin urban music icon Wisin, a three-part series of VR/360 videos will follow his journey to the Latin American Music Awards in the all-new Toyota Camry, from rehearsals to the purple carpet, and the highly anticipated on-stage performance, which will be livestreamed in VR. And in a first for the network’s award shows, Toyota will also have a special on-site placement featuring the all-new Toyota Camry on the purple carpet.

As a first-time sponsor, Volkswagen joins this year’s “Latin American Music Awards” to promote their latest SUV models. With promotional segments on Telemundo’s morning show “Un Nuevo Día” and a custom tune-in featuring the Tiguan and Atlas, Volkswagen will drive fans to tune-in to the highly-anticipated award show. Volkswagen’s sponsorship will also include branded commercial billboards throughout the night, including during the purple carpet, main show and “Acesso VIP” after show.

The “Latin American Music Awards” honor artists in the genres of Pop/Rock, Regional Mexican, Urban, and Tropical, as well as categories for Favorite Crossover Artist, Favorite Collaboration, New Artist of the Year, Artist of the Year and Album of the Year, among others. The “Latin American Music Awards” nominees are based on key fan interactions with music, including (but not limited to) sales, airplay, streaming and social activity tracked by Billboard through its data partners Nielsen Music and Next Big Sound.



About NBCUniversal Telemundo Enterprises:

NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Studios, Telemundo Internacional, Telemundo International Studios, Universo, and a Digital Enterprises & Emerging Business unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 17 owned stations, 55 affiliates and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. As the #1 media company reaching Hispanics and millennials online, the Digital Enterprises & Emerging Business unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as BuzzFeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world; Telemundo International Studios, a production unit focused on creating high-end short form, scripted formats for international markets; and Universo, the fastest growing Hispanic entertainment cable network, the company reflects the diverse lifestyle, cultural experience and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.


Elizabeth Vazquez
NBCUniversal Telemundo Enterprises

Jocelyn Cordova
High10 Media