Sprint, State Farm® and Toyota Partner with Telemundo for In-Show, Multi-Platform Integrations
The Spanish-Language Version of the Emmy Award-Winning NBC Hit Series, “The Voice” Premieres Sunday, January 13 at 9 p.m./8C on Telemundo
MIAMI – January 10, 2019 – NBCUniversal Telemundo Enterprises announced today the integrated sponsors for the first-ever Spanish-language version of NBC’s hit series The Voice, which will be premiering on Telemundo on Sunday, January 13 at 9 p.m./8C. Sprint, State Farm and Toyota have signed on to produce creative show integration segments that are examples of the company’s initiative to redefine commercial moments which create more impactful advertising for marketers, while improving the overall viewing experience for Telemundo’s audience.
The highly anticipated musical competition series, La Voz, is hosted by renowned TV personality Jorge Bernal and also features award-winning Latinx music powerhouses, coaches Luis Fonsi, Alejandra Guzmán, Wisin, and Carlos Vives.
“We are thrilled to work with our partners who continue to see the value of the Hispanic market and help us enhance their viewing experience with creative and innovative integrated content,” said Carrie Stimmel, Executive Vice President Lifestyle and Hispanic Advertising Sales, NBCUniversal. “La Voz is yet another way brands can reach beyond traditional advertising and marketing programs to connect directly with our consumers.”
Sprint is the official Voting Sponsor of La Voz and of “El Family Room de Sprint” during the blind auditions. Sprint will have custom integration featuring Sprint’s robot, Roberto, and a Picture in Picture Commercial Innovation during the Battles. During the Live Rounds, Sprint will connect a contestant with his/her family through a “Family Connect Moment.”
State Farm will provide a branded backstage area (“La Sala de State Farm”) surrounding saved contestants during the Battles and Live Rounds. The conversation within this space will be aligned to the brand’s themes and values. Digitally, State Farm will sponsor candid conversational moments with each of the saved contestants leading into the Battles.
Toyota will join the aspiring talent as exclusive automotive sponsor on their voyage to stardom. With the all-new 2019 Toyota RAV4 as the featured vehicle, Toyota will challenge artists to push to their limits while viewers witness all the musical action through integrated broadcast segments during the Battle and Live rounds. Fans will also take a behind-the-scenes look at contestants through a sponsored digital series, “Detrás de la Voz” chronicling the stories of each artist as they pursue their dreams. In addition, the all-new RAV4 will whisk contestants away on adventures outside the comfort of the studio creating special moments on their road to triumph to be shared in a special broadcast segment. Toyota and Telemundo will share exciting content throughout the season on their social media channels.
La Voz is a production of Telemundo, Talpa Media USA, Inc. And Warner Horizon Unscripted & Alternative Television. The series is created by John de Mol, who serves as executive producer along with Cisco Suarez, Executive Vice President, Primetime Non-Scripted Programming, Telemundo, Stijn Bakkers, Talpa Media USA, Tim van Rongen, Talpa Media USA and Macarena Moreno, Executive Producer, NBCUniversal Telemundo Enterprises.
About NBCUniversal Telemundo Enterprises
NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality, Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Global Studios, Universo, and a Digital Enterprises & Emerging Business unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 28 local stations, 51 affiliates and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. Telemundo Global Studios is the company’s domestic and international scripted production unit including Telemundo Studios, Telemundo International Studios, Telemundo International, as well as all of the company’s co-production partnerships. As the #1 media company reaching Hispanics and millennials online, the Digital Enterprises & Emerging Business unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as BuzzFeed, Vox and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world and Universo, the fastest growing Hispanic entertainment cable network, the company reflects the diverse lifestyle, cultural experience and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
NBCUniversal Telemundo Enterprises