First-Time Virtual Reality Experience, Real-Time musical GIFs, Custom Soccer Emoji Keyboard and an Interactive World Cup Bracket to Support Telemundo’s First-Ever Exclusive Spanish-Language Coverage of the 2018 FIFA World Cup Russia™
All 64 Games Live Stream via Telemundo Deportes En Vivo and NBC Sports Apps in Spanish-language
MIAMI — June 11, 2018 — In anticipation of this week’s 2018 FIFA World Cup Russia™ kickoff, Telemundo Deportes, NBCUniversal Telemundo Enterprises’ sports division, today announced digital activation plans and partnerships ensuring the most complete, digital and linear tournament experience for all fans. In addition to the Spanish-language live streaming of all 64 World Cup matches on Telemundo Deportes En Vivo and the NBC Sports apps, new digital initiatives surrounding the network’s coverage of the tournament will include a full-service virtual reality experience, which will be available on the Telemundo Deportes VR App, World Cup highlights customized with musical GIFs through Gifnote.com, a soccer Emoji keyboard with Sportsmania, GOAL! SHOOTOUT – for the Instant Games platform on Messenger and Facebook and an interactive bracket (or “quiniela”) experience.
“Given that soccer enjoys the most multicultural and millennial fan base of any sport in the US, Telemundo has developed several innovative products and partnerships that will take the World Cup™ to a new level of engagement,” said Peter E. Blacker, Executive Vice President, Digital and Emerging Business, NBCUniversal Telemundo Enterprises. “Through these partnerships, as well as ground-breaking innovations and the use of new technology, we are completely transforming the World Cup™ fan experience from simple viewing to a total multiplatform immersion, in order to satisfy even the most die-hard soccer cravings.”
Telemundo aims to bring the World Cup™ to all U.S. fans by delivering the experience in multiple formats and via the mobile devices fans prefer. Soccer is the #1 sport among Hispanics and there are 61 million soccer fans in America and 24.5 million Americans play soccer. Research shows that Latinos in the United States are leading the country’s cultural embrace of soccer, with two out of three Hispanic millennials identifying as soccer fans. The average US soccer fan is 10 years younger than the average sports fan. Soccer is already as big as basketball with Generation M™ (Millennial, Mobile Multicultural). In addition, soccer fandom is increasingly powered by women, with 68% of Latinas being soccer fans.
The following is an overview of Telemundo Deportes’ extensive digital content, platforms and partnerships for the 2018 FIFA World Cup Russia™:
These innovative products and partnerships add to the list of previously announced collaborations with Google, YouTube, Panini, Designated Player and COPA90.
The 2018 FIFA World Cup Russia™ will be live streamed in Spanish via the Telemundo Deportes En Vivo and NBC Sports apps, Telemundo stations’ apps, and across mobile, tablet (IOS, Android), as well as most connected TV devices (Apple TV, Roku, Amazon Fire, Chromecast, Xbox, Sony Playstation 4, Samsung Smart TV’s). The live stream experience will feature more than 1,000 hours of content, the most ever from FIFA™, including an exclusive view to the games through six additional camera angles. Live stats, press conferences and player interviews will also be available, amplified by game reports from fans and influencers from the U.S., Latin America, Europe and Russia, which will be available on digital, social and linear platforms.
Source: La Ola de la FIFA Initiative, commissioned by NBCU Telemundo Enterprises in an exclusive partnership with Horowitz Research. These findings are based on the latest wave of research conducted in May 2018, n=1780 Hispanics & non-Hispanic. Bilingual, mixed methodology (online & face-to-face interviews to ensure representation of all cultural orientations, language dominances & the full spectrum of soccer fandom).
About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multi-platform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Noticias Telemundo, Telemundo Global Studios, Universo, and a Digital Enterprises & Emerging Business unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 27 local stations, 51 affiliates and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. Telemundo Global Studios is the company’s domestic and international scripted production unit including Telemundo Studios, Telemundo International Studios, Telemundo International, as well as all of the company’s co-production partnerships. As the #1 media company reaching Hispanics and millennials online, the Digital Enterprises & Emerging Business unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as BuzzFeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world, and Universo, the fastest growing Hispanic entertainment cable network, the company reflects the diverse lifestyle, cultural experience and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.