Campaign Will Thrill Fans by Evoking the Sensation of Driving the All-New 2018 Toyota Camry and Being Up-Close and Personal with Latin Urban Music Icon Wisin
Live Television Event This Airs Thursday, October 26 on Telemundo with a Simulcast on Universo
MIAMI – October 25, 2017 – Telemundo and Toyota will delight viewers with an immersive first-ever 360° virtual reality experience during the third annual “Latin American Music Awards” airing this Thursday, October 26, 2017 at 9:00 p.m. ET/8:00 p.m. CT from the Dolby Theatre in Hollywood, Calif. The campaign will feature 360° virtual reality technology to create a three-part series of immersive custom videos that will follow Latin urban music icon Wisin on his journey to the “Latin American Music Awards,” including his ride to the show in the all-new 2018 Toyota Camry, walking the purple carpet and his highly anticipated performance.
In addition, Wisin will be creating unique social media content including a video featuring a surprise car ride with host Christian Acosta highlighting the sensations triggered by the Camry’s sleek design and sporty performance. Viewers can watch by following @ToyotaLatino on Instagram, Facebook and Twitter.
“Telemundo is proud to work with Toyota on this first for Spanish-language television, creating unique and immersive experiences for our viewers,” said Laura Molen, Executive Vice President, Lifestyle and Hispanic Advertising Sales, NBCUniversal. “This comprehensive collaboration will introduce a new take on what it’s like to attend the Latin American Music Awards, stretching across our linear and digital platforms to enhance the consumer experience throughout the entire show.”
The campaign kicks off with a 360° virtual reality experience in which Telemundo’s Christian Acosta picks up Wisin in the all-new 2018 Toyota Camry to head to the show. As they drive to the Dolby Theatre, they’ll chat about Wisin’s upcoming performance, giving the fans an up-close experience with the Latin music star. On their way, they’ll pick up a fan to provide an exclusive view of the star most fans never get to see.
“At Toyota, we delight in utilizing innovative ways to provide guests an opportunity to experience our products, and in this case, showcasing the all-new Camry’s striking new design and performance,” said Nancy Inouye, national media manager, Toyota Motor North America, Inc. “We’re excited to partner with Telemundo on this immersive experience to introduce people to an inspiring, more emotional, more exciting Toyota Camry through our partnership with Wisin and the creation of these custom videos.”
At the venue, Christian Acosta will take fans on an exclusive 360° virtual tour of the purple carpet. As they walk the carpet, fans will get a first-hand look of what it’s like to walk the purple carpet like a star. In an interview on the purple carpet, Wisin will discuss his experience creating the 360° VR videos and encourage fans to catch the 360° VR livestream of his performance in the main show. In addition, for the first time, an actual Toyota Camry will make an appearance on the carpet and take part in the 360° video.
Finally, Wisin will take the stage at the “Latin American Music Awards” and in a first-ever in Spanish-language television, the performance will air in a 360° livestream for Facebook Live, YouTube and on LittlStar, a VR and 360 app. The interactive experience will provide fans a personal tune-in to the highly-anticipated performance from the stage with VIP access to Wisin.
The “Latin American Music Awards” honor artists in the genres of Pop/Rock, Regional Mexican, Urban, and Tropical, as well as categories for Favorite Crossover Artist, Favorite Collaboration, New Artist of the Year, Artist of the Year and Album of the Year, among others. The “Latin American Music Awards” nominees are based on key fan interactions with music, including (but not limited to) sales, airplay, streaming and social activity tracked by Billboard through its data partners Nielsen Music and Next Big Sound.
About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Studios, Telemundo Internacional, Telemundo International Studios, Universo, and a Digital Enterprises & Emerging Business unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 17 owned stations, 55 affiliates and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. As the #1 media company reaching Hispanics and millennials online, the Digital Enterprises & Emerging Business unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as BuzzFeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world; Telemundo International Studios, a production unit focused on creating high-end short form, scripted formats for international markets; and Universo, the fastest growing Hispanic entertainment cable network, the company reflects the diverse lifestyle, cultural experience and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 33 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 46,000 people (more than 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold almost 2.7 million cars and trucks (2.45 million in the U.S.) in 2016 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.
Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit www.toyotanewsroom.com.
About WISIN: Latin urban music icon WISIN, born Juan Luis Morera Luna in Puerto Rico, is a singer, songwriter, producer and entrepreneur known for his resounding success, originally as part of duo Wisin & Yandel and now as a solo artist and music producer. As a solo artist, in the last three years, he has achieved nine radio #1s according to Billboard's Latin Airplay chart (nineteen #1s in his career). Besides producing his own music and that of the renown duo he was a part of, Wisin produced CNCO's debut album which was the top selling album of 2016. Wisin’s upcoming album, Victory, is set to be released December 1st.
NBCUniversal Telemundo Enterprises
Conill for Toyota