Custom lyrics written and performed by Latin Grammy® Award winning singer, songwriter and producer Descemer Bueno
MIRAMAR, FL – April 10, 2019 – South Florida’s most-watched station, WSCV / Telemundo 51 announced that an exclusive version of the Enrique Iglesias, Descemer Bueno and Gente de Zona record-breaking hit song “Bailando,” featuring custom made lyrics by Descemer, serves as the official song for the station’s new image campaign “Contigo Primero” (With you First).
Telemundo 51’s new campaign highlights the station’s ongoing commitment with viewers, for around-the-clock coverage of the news that matters most to them. The exclusive video is currently on the air in South Florida, and also available on Telemundo51.com.
Descemer says this of his collaboration with Telemundo 51: “I loved doing the music for Telemundo 51’s new campaign. The process of creating this piece was very genuine because Latinos in South Florida were precisely the first ones that put this song on the map, and they will connect immediately with this new version.”
“Music is a key driver that allows us to connect with our South Florida community in an authentic way,” added Susan Solano-Vila, Vice President of Creative Services for Telemundo 51. “The visuals for the campaign are a true reflection of the station’s relationship with viewers, and how they connect with Telemundo 51 anchors and reporters, whether on-air, online, or through the app.”
About Telemundo 51 Miami
Telemundo 51 / WSCV is Telemundo’s local television station serving the Spanish-speaking viewers in the Miami-Fort Lauderdale area, the third largest Hispanic market in the country. Owned by NBCUniversal, Telemundo 51 has been delivering local news, information and entertainment to viewers throughout South Florida for more than 30 years. Telemundo 51 is the preferred station for local news in a diverse market that is made up of more than two million Spanish-speaking people whose backgrounds represent more than 20 nationalities. Telemundo 51 is committed to covering issues important to the community as well as partnering with and supporting local organizations that are making a difference in the areas of education, health, civic engagement and the environment. Telemundo 51 also delivers local news and information across all platforms, including online at Telemundo51.com, the Telemundo 51 mobile app and on social media.