USA vs. Chile is the Second Most-Watched Women’s World Cup Match Ever in Spanish-Language Television History & Most Watched Team USA Group Stage Match; Viewership Peaked at Nearly 1 Million in 2nd Half
Telemundo Deportes’ Livestreaming of FIFA Women’s World Cup Already Tops Full 2015 Tournament
Copa America’s Opening Weekend Yielded a Total Audience Delivery Average of 1.14 Million Viewers Across Platforms, Surpassing 2015 Opening Weekend Average by 132%
Telemundo Ranked as #1 Broadcast Network among Adults 18-34 in Primetime on Friday, as Copa America Kicked Off
PARIS – June 17, 2019 – Telemundo Deportes’ Summer of Soccer presentation this weekend delivered record-breaking audience for Women’s World Cup and Copa America, according to fast national data from Nielsen, and digital data from Adobe Analytics.
2019 FIFA Women’s World Cup FranceTM
This weekend’s FIFA Women’s World Cup action was highlighted by USA’s win against Chile on Sunday reaching their spot in the knockout round. The match scored a Total Audience Delivery average of 833,000 viewers across Telemundo, TelemundoDeportes.com, the Telemundo Deportes app, and the NBC Sports app , becoming the second most-watched Women’s World Cup match in Spanish-language history, behind Telemundo’s record-setting broadcast of the 2015 Final (USA vs. Japan, 1.27 million TAD viewers). The game also surpassed last week’s match against Thailand as the most-watched Team USA WWC Group Stage match in Spanish-language history.
Viewership for USA-Chile built throughout the match, peaking at 991,000 from 1:30-1:45 p.m. ET. The game also reached more than 1.6 million viewers.
Telemundo Deportes Digital presentation of USA-Chile and USA-Thailand matches rank as the two most-viewed Women’s World Cup matches in network history, as Telemundo Deportes has already eclipsed streaming for the full 2015 FIFA Women’s World Cup.
On social media, since the start of the tournament, FIFA Women’s World Cup on Telemundo has been the #2 most social Spanish-language sports program, delivering 1M social interactions, behind only NBA Finals on ESPN Deportes.
Copa America Brazil 2019
Copa America’s Opening Weekend yielded a Total Audience Delivery average of 1.14 million viewers across same Telemundo TelemundoDeportes.com and the Telemundo Deportes and NBC Sports apps, surpassing the 2015 Opening Weekend average by 132%. In addition, powered by the Brazil-Bolivia Copa opener, Telemundo ranked #1 among all broadcast networks in primetime on Friday among Adults 18-34.
Over the first three days of the tournament, Telemundo’s Copa America’s Opening Weekend presentation reached 6.2 million viewers, according to fast cume data provided by Nielsen.
Colombia’s 2-0 win against Argentina on Saturday was Telemundo’s most-watched match of the weekend delivering a Total Audience Delivery average of 1.64 million viewers, and peaked at 1.92 million TV-only viewers from 7:45-8 p.m. ET.
Copa America’s Argentina vs. Colombia is also the highest streamed Copa America so far reaching 142,000 live streams making up more than a third of total livestreams so far.
Copa America also dominated in major Hispanic markets during the weekend match windows. The Argentina vs. Colombia match ranked #1 among 18-49 adults, regardless of language in the top five U.S. Hispanic markets. In addition, Sunday’s matches that included Paraguay vs. Qatar and Uruguay vs. Ecuador were the highest-rated men's soccer matches of the day and #1 in Spanish-language TV among 18-49 adults across the top five U.S. Hispanic markets.
Source: Nielsen, L+SD, 6/14/19; fast nationals 6/15/19-6/16/19; fast cume based on 6-minute qualifier, P2+. Adobe Analytic, Platforms: Telemundo.com, Deportes En Vivo App, NBC Sports App, Live Streams, Period: Jun 7th – 16th 2019. TAD is based on match window duration. Nielsen NSI, L+SD, Telemundo game program averages vs competition time period; ranks based on impressions including TEL, UNI, UMA, AZA, ETV, ABC, CBS, NBC, FOX, and CW. Nielsen Social Content Ratings, 6/7 - 6/16/19, linear program-level metrics, Hispanic networks, sports events only.