The Super Series™ Ranked As the #1 Spanish-language Program at 10pm, Among Adults 18-49, Outperforming Univision by +53%
MIAMI, FL – November 7, 2017 – Last night’s season four premiere of Telemundo’s “Señora Acero, La Coyote” ranked as the #1 broadcast program, in its time slot, in English or Spanish, among adults 18-34, according to Nielsen. The Super Series™ ranked as the #1 Spanish-language program at 10p, averaging 1,777,000 total viewers, 974,000 adults 18-49 and 510,000 adults 18-34, outperforming Univision by +22%, +53% and +73%, respectively. Telemundo also ranked as the #1 Spanish-language network, during 8p-11p prime, outperforming Univision Among Total Viewers (+9%), Adults 18-49 (+26%) and Adults 18-34 (+28%).
Locally, the premiere helped Telemundo rank #1 in the time slot, among all broadcast stations, regardless of language in New York, Houston, Phoenix, and Orlando among adults 18-49. It also ranked as the #1 Spanish-language network in the hour among total viewers and adults 18-49 in New York, Miami, Houston, San Francisco, Orlando, Philadelphia, Denver and Washington, and among adults 18-49 in Dallas and Chicago.
Based on an original story by Roberto Stopello and written by Indira Paez, the new season of the Super Series™ unfolds within the painful context of the undocumented immigrants who cross the border from Mexico to the United States in search of the American Dream. “Señora Acero, La Coyote” continues the story of Vicenta Acero (Carolina Miranda), a strong woman who has carved a path for herself in a male-dominated world and fights for better treatment of the many immigrants who struggle to cross one of the world’s longest borders.
“Señora Acero, La Coyote” is an original Telemundo Studios production by Argos Television, directed by Miguel Varoni and Felipe Aguilar with Mariana Iskandarani as executive producer.
Source: Nielsen NPM, Live+SD, 11/6/17, Projections (000), 10-11pm rank based on program data. Prime rank based on 8-11pm strict daypart. NSI, Live+SD, Rank based on A18-49 & P2+ impressions for the 10-11pm ET/PT & 9-10pm CT/MT daypart among TEL, UNI, UMA, AZA, ETV, NBC, ABC, CBS & FOX.
Tweet: The premiere of @Telemundo’s @SraAcero is the #1 prime program at 10p, regardless of language, among adults 18-34. #SraAcero #Telemundo
About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Studios, Telemundo Internacional, Telemundo International Studios, Universo, and a Digital Enterprises & Emerging Business unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 17 owned stations, 55 affiliates and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. As the #1 media company reaching Hispanics and millennials online, the Digital Enterprises & Emerging Business unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as Buzzfeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world; Telemundo International Studios, a production unit focused on creating high-end short form, scripted formats for international markets; and Universo, the fastest growing Hispanic entertainment cable network, the company reflects the diverse lifestyle, cultural experience and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.