MIAMI – June 28, 2017 – Last night’s premiere of Telemundo’s latest bio-musical “Jenni Rivera: Mariposa de Barrio” ranked as the #1 Spanish-language program at 8pm, among adults 18-49 and 18-34, according to Nielsen. Based on the life of Regional Mexican superstar Jenni Rivera, the series averaged, 1,630,000 total viewers, 743,000 adults 18-49 and 320,000 adults 18-34. The premiere outperformed CBS and FOX at 8pm, among adults 18-49 and adults 18-34. At 10pm, Super Series™ “El Senor de los Cielos” ranked as the #1 Spanish-language program in primetime delivering 1,863,000 total viewers, 1,069,000 adults 18-49 and 499,000 adults 18-34, outperforming Univision’s premiere of “Rosario Tijeras” among all three demos by +34% in total viewers (vs. 1,395,000), 97% in adults 18-49 (vs. 542,000) and +132% in adults 18-34 (vs. 215,000). Overall, Telemundo ranked as the #1 Spanish-language network in 7pm-11pm primetime among adults 18-49 (744,000) and adults 18-34 (321,000).
Locally, the premiere of “Jenni Rivera: Mariposa de Barrio” ranked as the #1 Spanish-language program at 8pm, among adults 18-49 in Los Angeles, New York, Miami and Houston. On social, the premiere ranked as the #1 program in terms of U.S. social interactions among Hispanic networks. Content on Facebook reached 7,900,000 global users on premiere day and the premiere also generated 2.1M global video views on Facebook.
“Jenni Rivera: Mariposa de Barrio” is the true story of the iconic La Diva de la Banda Jenni Rivera, and offers an autobiographical tale as well as on unpublished testimonies from her family, close friends and associates. The series covers the most important events in her life, a superstar that was a source of inspiration, optimism, and empowerment for women. “Jenni Rivera: Mariposa de Barrio” features Jenni Rivera’s original recordings including her biggest Billboard hits “De Contrabando,” “Resulta,” “Culpable o Inocente” and the theme of the series, “Mariposa de Barrio.” “Jenni Rivera: Mariposa de Barrio” is the latest Telemundo bio-musical series, following the success of “Celia,” based on the life of Celia Cruz and “Hasta Que Te Conocí” based on the life of Juan Gabriel.
Source: NPM L+SD, Tue 6/27/17. #1 Spanish Language network in prime 7p-11p & Mariposa de Barrio #1 Spanish language program during 8p-9p among TEL, UNI, UMA, AZA, ETV. Mariposa de Barrio 8p-9p vs CBS, FOX. El Senor de los Cielos 5 #1 Spanish language program in prime 7p-11p. NSI, L+SD, Rank based on impressions among TEL, UNI, UMA, AZA, ETV for 6/27/17 8-9pm ET/PT & 8p-9p ET/PT. Shareablee, Facebook Insights and Crimson Hexagon, 6/27/17.
Tweet: Premiere of @mariposatlmd #1 @ 8p among A18-49 & A18-34; @Telemundo #1 7p-11p prime among A18-49 & A18-34; @SrDeLosCielosTV #1 among all demos. #TLMD
Telemundo is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. The network features original scripted dramas from Telemundo Studios – the #1 producer of Spanish-language primetime content – as well as non-scripted productions, theatrical motion pictures, specials, news and first-class sports events. The network reaches 94% of U.S. Hispanic viewers in 210 markets through its 16 owned stations and 55 broadcast affiliates. Telemundo also owns WKAQ, a local television station serving Puerto Rico. Telemundo is part of NBCUniversal Telemundo Enterprises, a division of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation.