“El Secreto de Selena” Premiere Ranked as Top Drama Series Across all Broadcast Networks Regardless of Language on Sunday Among Key Adult Demos
The 13-Episode Sunday Night Series was the #1 Most Social Hispanic Drama Series during its Premiere Night
MIAMI, August 27, 2019 - The premiere of Telemundo’s “El Secreto de Selena” (Selena’s Secret), an investigative view into the events that led to Selena Quintanilla’s tragic death, ranked as the #1 primetime show last Sunday night in Spanish-language television among adults 18-49, adults 18-34 and total viewers, delivering 565,000 adults 18-49, 233,000 adults 18-34 and 1.3 million total viewers, according to Nielsen. The premiere of “El Secreto de Selena” helped position Telemundo as the #1 Spanish language broadcast network in prime among adults 18-49 outperforming Univision by 5% (441,000 vs 422,000). In addition, “El Secreto de Selena” ranked as the top drama series across all broadcast networks regardless of language on Sunday among adults 18-49 and adults 18-34.
Locally, among adults 18-49, the 13-episode series based on the bestselling book by Telemundo EMMY® winning journalist, María Celeste Arrarás, ranked #1 regardless of language in New York and Miami, #1 Spanish-language program in total day in Los Angeles, and #1 primetime program on Spanish-language television in Dallas and Chicago.
Additionally, according to Nielsen Social, “El Secreto de Selena” was the #1 most social Hispanic drama series during its premiere night last Sunday. Based on Shareablee, the social buzz reached 217,000 users across Facebook and Instagram. The show was also among the top live streamed shows on the Telemundo app on Sunday.
“El Secreto de Selena” delivers a powerfully intimate and intense examination into the shocking murder of the legendary queen of Tex-Mex music. Selena, portrayed in the series by Maya Zapata, stood on the cusp of becoming a crossover music superstar before being shot and killed at the age of 23 by Yolanda Saldívar, president of her fan club and personal friend. The series chronicles the lives of Selena and the main players in her world before her tragic death, including Yolanda (Damayanti Quintanar), whose fixation on her idol reaches dangerous proportions; and Maria Celeste Arrarás (Sofia Lama), the ambitious journalist who would play a vital role in the exhaustive investigation of the star's assassination.
The star-studded cast of “El Secreto de Selena” also includes renowned actors: Jorge Zárate as Selena’s father, Abraham Quintanilla; Eduardo Santamarina as Dr. Ricardo Martínez; José Sefami as Douglas Tinker, Yolanda Saldívar’s defense attorney; Moisés Arizmendi as Manny, María Celeste’s partner; and Daniel Elbittar as Chris Pérez, Selena’s husband, among others.
Viewers can learn more about “El Secreto de Selena” on Telemundo.com, and follow the series on Instagram @ElSecretodeSelenaTV, including @Telemundo and join the conversation using #ESDS and #ELSecretodeSelena.
“El Secreto de Selena,” a production by Buena Vista Original Productions, Moconoco, LatinWE, and BTF Media, is an adaptation of the bestselling book by three-time EMMY® winning Telemundo journalist, María Celeste Arrarás, who debuts as co-executive producer along with Fernando Barbosa, Luis Balaguer, Leonardo Aranguibel and Francisco Cordero.
Source: Nielsen NPM, Live+SD, 8/25/2019, Su 7-11pm, Imp (000). Drama series rank based on programs with General Drama summary type code on Sunday 6a-6a among broadcast networks. NSI, Live+SD, Rank based on impressions (000) among TEL, UNI, UMA, AZA, ETV, NBC, ABC, CBS, FOX & CW. Nielsen Social Content Ratings, ranked by linear program-level metrics.