Season Finale is #1 Show in America Across All Broadcast and Cable at 10pm Among Adults 18-49 and Adults 18-34
Since the Premiere of La Reina del Sur, Telemundo Out-delivered the Combined Viewership of Univision and UniMás in Monday-Friday Primetime Among Adults 18-49 and Adults 18-34
Most Social Hispanic Drama Series Since its Debut According to Nielsen Social
La Reina del Sur Reached 12.5M Total Viewers in its Second Season
MIAMI – July 30, 2019 – The grand finale of the highly anticipated return of Telemundo’s La Reina del Sur starring Kate del Castillo as Teresa Mendoza, reigned as the #1 program at 10pm in America, regardless of language, averaging 1.14M Adults 18-49 and 463K Adults 18-34, according to Nielsen. Fueled by last night’s finale of La Reina del Sur, Telemundo’s M-F 8-11pm prime average surpassed the combined delivery of all other Spanish broadcast networks among Adults 18-49 and Adults 18-34 with 799K and 333K, respectively. Throughout its 60-episode run, the explosive sequel ranked as the #1 regularly-scheduled program in Spanish-language broadcast television season-to-date averaging 1.07M Adults 18-49 and 422K Adults 18-34, and reaching 12.5M total viewers. Since its premiere on April 22, La Reina del Sur fueled Telemundo to the #1 position in Spanish language television, outperforming the combined delivery of Univision and Unimas in Monday-Friday primetime in the key adult demos.
During the series’ run, Telemundo also ranked as the #2 network, regardless of language, in its 10pm timeslot among Adults 18-34 behind ABC, and the #3 network, regardless of language, in its timeslot among Adults 18-49, behind NBC and ABC, and consistently beating top cable networks like TNT, ESPN & Adult Swim (TBS, A&E).
La Reina del Sur Season Two broke all records in digital viewing on the Telemundo App. It dominated the social landscape as the #1 most social Hispanic primetime entertainment series. Additionally, it was the #1 most engaging drama series on Facebook regardless of language. In addition, it was the top performing Hispanic series on VOD.
The most ambitious production in Spanish-language television to date, La Reina del Sur helped redefine Hispanic media:
Created by Arturo Pérez-Reverte, “La Reina del Sur” Season Two is written by Roberto Stopello, Juan Marcos Blanco, Miguel Ferrari, and Jose Miguel Nuñez. Marcos Santana is Executive Producer and Showrunner of the series, with Telemundo’s Martha Godoy and AG Studios’ Rodrigo Guerrero as Executive Producers. La Reina del Sur Season Two is a co-production between Telemundo Global Studios and Netflix. Telemundo has the exclusive rights in the U.S. and Puerto Rico, and Netflix has the exclusive rights for the rest of the world for OTT.
Source: Nielsen, 7/29/19, L+SD, A18-49 & A18-34 (000) rank based on all Nielsen reportable networks, 10-11pm strict daypart; TEL vs. UNI, UMA, AZA & ETV combined, M-F 8-11pm strict daypart. 9/24/18-7/29/19, L+7 (Most Current), #1 Spanish-language season rank excluding sports and specials, M-Su 7-11pm. 4/22/19-7/26/19, L+7, P2+ reach (000) based on 6+ minute qualifier. 4/22/19-7/29/19, L+7 (Most Current), A18-49 & A18-34 (000), TEL vs. UNI & UMA combined, M-F 8-11pm strict daypart. 4/22/19-7/29/19, L+SD, A18-49 & A18-34 (000) rank based on all Nielsen reportable networks, M-F 10-11pm strict daypart. Shareablee, Powerrankings, US**** Media & Entertainment – TV Shows – Broadcast – Drama, Period: 4/22/19 – 07/29/19; comScore Rentrak, Period: Jan 1st – Jun 30th 2019, Broadcast Episodes Ranked by Total Set Top Box VOD Starts.
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About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Noticias, Telemundo Global Studios, Universo and a Digital Enterprises & Emerging Business unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 28 local stations, 51 affiliates and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. Telemundo Global Studios is the company’s domestic and international scripted production unit including Telemundo Studios, Telemundo International Studios, Telemundo International, as well as all of the company’s co-production partnerships. As the #1 media company reaching Hispanics and millennials online, the Digital Enterprises & Emerging Business unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as BuzzFeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world; and Universo, the fastest growing Hispanic entertainment cable network, the company reflects the diverse lifestyle, cultural experience and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.