Fans Will Have More Direct Interaction than ever with Coaches Luis Fonsi, Alejandra Guzmán, Carlos Vives and Wisin and Exclusive Access to the Singing Competition on and YouTube, and Across Facebook, Twitter, Instagram, TikTok and Snapchat via @Telemundo and @LaVozUS


MIAMI – January 14, 2020 – Fans of Telemundo’s “La Voz,” the U.S. Spanish-language edition of NBC's multi-Emmy Award-winning musical competition "The Voice” premiering Sunday, January 19th at 9pm/8c, will now be closer to the action and have more behind-the-scenes access than ever on, YouTube and its social media platforms Facebook, Twitter, Instagram, TikTok and Snapchat via @Telemundo and @LaVozUS. The highly-anticipated singing competition will also present innovative content as celebrity coaches Luis Fonsi, Alejandra Guzmán, Carlos Vives and Wisin search for the nation’s most promising unknown vocalists. The exclusive digital and social media content will include the following:

  • and the network’s YouTube channel will bring the latest scoop on the coaches and contestants from a unique backstage, all-access perspective with digital host Nastassja Bolivar. The official site will introduce the video series Quiz de la Amistad, where coaches answer questions about each other, and ¿Qué dicen los fans? where fans will have direct contact with the coaches, in addition to interviews, musical performances and photo galleries throughout the different phases of the competition.
  • Viewers can get closer to the action with exclusive content across Facebook, Twitter, Instagram, TikTok and Snapchat via @Telemundo and @LaVozUS. Fans will have an all access pass via the made-for-social franchises, Los Camerinos de La Voz con Nass which will show what really goes on behind the scenes, quick-fire question sessions with the coaches, and many more. Fans will also be able to interact with a custom augmented reality filters distributed across Snapchat, Facebook and Instagram
  • Created for IGTV, the Coaches Selfie Cam will bring fans directly into the Coaches’ world by showing them what it’s like to sit in the “La Voz” chair, and the social series El Infiltrado de La Voz will give users the “ins and outs” of the production and exclusive access on how the show is made.
  • Every week, social media followers will be able to join the exclusive Facebook Live series that will recap the highlights from each show and enjoy weekly Gif albums and TikTok challenges with the coaches and hosts. Fans can join the conversation on all social media platforms by also using #TeamFonsi, #TeamGuzman, #TeamVives and #TeamWisin.

Hosted by Jacky Bracamontes and Jorge Bernal, “La Voz” is a production of Telemundo and ITV Studios. The series is created by John de Mol, who serves as executive producer along with Cisco Suárez, EVP of Primetime Non-Scripted Programming at Telemundo, Macarena Moreno, and Moira Noriega.

Media contacts

Media Contact:

Gerardo Oyola
Director, Alternative Programming Publicity