Fueled by La Reina del Sur premiere, Telemundo out delivered the combined viewership of Univision and UniMás by 26% in primetime among adults 18-49
Starring Kate del Castillo, the Premiere Episode Reigned As the #1 Program Regardless of Language in Total Day Adults 18-49 in New York, Miami, Houston, Dallas and Chicago
The 60 Episode Action-Packed Super Series was the #1 Most Social Drama Series Regardless of Language on its Premiere Night
MIAMI – April 23, 2019 – After eight years, La Reina del Sur starring Kate del Castillo as Teresa Mendoza returned with a vengeance to Telemundo on Monday night ranking as the #1 broadcast television show in America at 10pm among adults 18-49 averaging 1.26M viewers - more than double Univision’s audience and outperforming CBS’ Bull and ABC’s The Fix, according to Nielsen. The much-anticipated premiere delivered 2.36M total viewers and reached a cumulative audience of 1.59M adults 18-49 and nearly 3 million total viewers. Fueled by La Reina del Sur premiere, Telemundo out delivered the combined viewership of Univision and UniMás by 26% in primetime among adults 18-49. In addition, La Reina del Sur was the # 1 broadcast television program regardless of language among adults 18-34 (495K) in overall primetime.
Locally, the hit Super Series™ ranked as the #1 program regardless of language among top Hispanic DMAs including New York, Miami, Houston and Dallas among adults 18-49.
The network’s most ambitious series in history also dominated social and was the most social drama series regardless of language on its premiere night. La Reina del Sur Season Two generated 584K actions across social platforms (Facebook, Instagram & Twitter) and 707K native views on Facebook. And a day after its premiere, audiences are still rushing to catch up with the first episode on Telemundo.com and the Telemundo App which is trending on the US iTunes App Store.
Shot on location in eight countries, the return of La Reina del Sur is set eight years since powerful drug trafficker Teresa Mendoza disappeared into the U.S. Federal Witness Protection Program after bringing down Mexican presidential candidate Epifanio Vargas. Hers is now a life of total anonymity in Italy as “Maria Dantes,” peacefully raising her daughter Sofia in the Tuscan village of Massa Marittima. However, her life takes an unexpected turn, and she will do the impossible to reclaim her throne as La Reina del Sur.
Created by Arturo Pérez-Reverte, “La Reina del Sur” Season Two is written by Roberto Stopello, Juan Marcos Blanco, Miguel Ferrari, and Jose Miguel Nuñez. Marcos Santana is Executive Producer and Showrunner of the series, with Telemundo’s Martha Godoy and AG Studios’ Rodrigo Guerrero as Executive Producers. La Reina del Sur Season Two is a co-production between Telemundo Global Studios and Netflix. Telemundo has the exclusive rights in the U.S. and Puerto Rico, and Netflix has the exclusive rights for the rest of the world for OTT.
Source: Nielsen, Live+SD, 4/22/2019, Rank among broadcast networks, 8-11pm strict daypart. Fast TA, 6-minute qualifier, A18-49 & P2+. NSI, A18-49, Rank among program impressions for TEL, UNI, UMA, NBC, ABC & CBS. Nielsen Social Content Ratings, 4/22/19, ranked by total linear episode-level interactions. Shareablee, 4/22/19, Global Actions & Native Video Views.
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About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Noticias, Telemundo Global Studios, Universo and a Digital Enterprises & Emerging Business unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 28 local stations, 51 affiliates and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. Telemundo Global Studios is the company’s domestic and international scripted production unit including Telemundo Studios, Telemundo International Studios, Telemundo International, as well as all of the company’s co-production partnerships. As the #1 media company reaching Hispanics and millennials online, the Digital Enterprises & Emerging Business unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as BuzzFeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world; and Universo, the fastest growing Hispanic entertainment cable network, the company reflects the diverse lifestyle, cultural experience and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.