News

SYFY WIRE’S ORIGINAL DOCUMENTARY ‘TODD MCFARLANE: LIKE HELL I WON’T’ CONTENT HAS ACHIEVED OVER 1.4 MILLION VIEWS AND COUNTING

-- Todd McFarlane Super-Served His Fans with New Documentary and SDCC@Home Panel --

NEW YORK, NY – July 31, 2020 – SYFY WIRE’s first original documentary TODD MCFARLANE: LIKE HELL I WON’T made its world premiere on Saturday, July 25 following a successful SDCC@Home panel -- bringing fans even more behind the scenes of the legendary comic book artist. The documentary itself brought total multiplatform viewers to 400k (L3), and the SDCC@Home panel, SYFY Presents: The Untold Tales of Todd McFarlane, took in 1 million views.

TODD MCFARLANE: LIKE HELL I WON’T spotlights the life and career of industry rebel Todd McFarlane, CEO of McFarlane Toys, President of Image Comics and Legendary Artist (Spawn, Venom). From record-breaking artist to adult collectible entrepreneur, the documentary provides an exclusive in-depth view behind the creative mastermind of Spawn and some of Marvel Comic’s most well-known artwork -- and illustrates McFarlane’s struggles to navigate and upend the status quo in the comic and toy industries.

In support of the documentary, SYFY partnered with GoFundMe for a charitable sweepstakes where fans can win limited edition merchandise exclusively autographed by McFarlane. Fans are still eligible to enter until August 17 by visiting https://charity.gofundme.com/syfytoddmcfarlane and either making a charitable donation, or submitting a sweepstakes entry form. Donation proceeds will benefit the Book Industry Charitable Foundation (Binc) -- an organization that aids bookstores, comic bookstores and their employees who have a demonstrated financial need arising from severe hardship and/or emergency circumstances. For Official Rules and more details, visit here.*

TODD MCFARLANE: LIKE HELL I WON’T is still available to view on SYFY WIRE’s YouTube page, SYFY.com, set-top-box on demand, the SYFY app and NBCU’s OneApp. The documentary is produced by SYFY WIRE through the network’s partnership with online content creation studio Tongal.

Source: L3 = unduplicated P2+ reach (Nielsen) plus site/app full episode starts (Adobe Analytics). YouTube total views through 7/31/20.

About SYFY:

SYFY is a global, multiplatform media brand that gives science fiction fans of all kinds a universe to call home. Celebrating the genre in all its forms, SYFY super-serves passionate fans with original science fiction, fantasy, paranormal and superhero programming, live event coverage and imaginative digital and social content. The brand is powered by SYFY WIRE (www.syfy.com), the premier portal for breaking genre news, insight and commentary. SYFY is a network of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation.

About SYFY WIRE:

SYFY WIRE is the premier editorial brand for fans of sci-fi, fantasy and horror. Featuring up-to-the-minute news and passionate discussion and analysis, SYFY WIRE covers the latest in genre-focused movies, TV, books, comics, video games and more. Find SYFY WIRE online at www.syfy.com, on air on the SYFY network, and at a ‘con near you!

About Tongal:

Tongal is the ultimate platform for content creation that gives networks, studios, and brands access to a global community of remote creators to simplify and scale content development. The company connects the best and brightest creative talent to opportunities in a virtual online production studio. Tongal's product and technology power the entire creative process end to end to bring undiscovered, great ideas to life through branded content, original content and advertising made on the Tongal platform.

 

Media contacts

CONTACT:

Jennifer Budres

212-664-6607

Jennifer.Budres@nbcuni.com