MIAMI – April 11, 2019 – Telemundo launched ‘La Ves por Telemundo o no la Ves’ (Watch it on Telemundo, or You’ll Miss Out) an innovative marketing campaign to generate anticipation and urge new and returning viewers not to miss the highly anticipated second season of “La Reina del Sur.”
Beginning the night after the premiere, Telemundo will “tease” audiences daily across all its platforms by releasing significant story moments from that night, urging viewers not to miss the thrilling show live on Telemundo, Monday through Friday at 10pm/9C.
A first of its kind for Spanish-language television, the campaign will have the show’s stars, including renowned actress Kate del Castillo, posting key story points from each episode on their social accounts, “spoiling it” for those that did not watch the episode live. The ‘spoilers’ will also run across Telemundo’s social media platforms, as well as on air and in OOH platforms in key Hispanic markets.
“We are creating a campaign in which ‘spoilers’ are used to create a sense of urgency and FOMO among the show’s super fans,” said Karen Barroeta, Senior Vice President, Marketing and Creative at Telemundo. “This campaign will urge long-time fans and new audiences to engage in real-time viewing and encourage daily conversations around the experience of watching season two of ‘La Reina del Sur’.”
The innovative campaign hopes to spark engagement especially among the super fan base and create a sense of urgency around the return of the series, inviting viewers to experience the show in real-time and be part of the conversation following each episode.
Shot on location in eight countries, the return of “La Reina del Sur” is set eight years since powerful drug trafficker Teresa Mendoza disappeared into the U.S. Federal Witness Protection Program after bringing down Mexican presidential candidate Epifanio Vargas. Hers is now a life of total anonymity in Italy as “Maria Dantes,” peacefully raising her daughter Sofia in the Tuscan village of Massa Marittima. However, her life takes an unexpected turn, and she will do the impossible to reclaim her throne as La Reina del Sur.
Created by Arturo Pérez-Reverte, “La Reina del Sur” Season 2 is written by Roberto Stopello, Juan Marcos Blanco, Miguel Ferrari, and Jose Miguel Nuñez. Marcos Santana is Executive Producer and Showrunner of the series, with Telemundo’s Martha Godoy and AG Studios’ Rodrigo Guerrero as Executive Producers. “La Reina del Sur” Season 2 is a co-production between Telemundo Global Studios and Netflix. Telemundo has the exclusive rights in the U.S. and Puerto Rico, and Netflix has the exclusive rights for the rest of the world for OTT.
To complement your coverage with additional press materials, go to www.image.net/LaReinaDelSur.
About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Noticias, Telemundo Global Studios, Universo and a Digital Enterprises & Emerging Business unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 28 local stations, 51 affiliates and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. Telemundo Global Studios is the company’s domestic and international scripted production unit including Telemundo Studios, Telemundo International Studios, Telemundo International, as well as all of the company’s co-production partnerships. As the #1 media company reaching Hispanics and millennials online, the Digital Enterprises & Emerging Business unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as BuzzFeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world; and Universo, the fastest growing Hispanic entertainment cable network, the company reflects the diverse lifestyle, cultural experience and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
NBCUniversal Telemundo Enterprises