MIRAMAR, FL – (April 29, 2019) – The Telemundo Station Group today announced that Robert Sarabia has been named President and General Manager of Telemundo 60 / KVDA. In his new role, Sarabia will be responsible for leading all station operations including news/digital, sales, marketing/promotions, human resources, community affairs, and technology/operations. His first day at KVDA is today. He leaves his role as Vice President of Sales for Telemundo Houston / KTMD. Sarabia will report to Manuel Martinez, President of the Telemundo Station Group.

“Robert is smart, innovative and a great leader. I’m excited that he’ll be leading our San Antonio station and look forward to seeing the new milestones he and our team will accomplish together,” said Martinez.

Sarabia joins KVDA after leading Telemundo Houston’s sales operations since 2013. At KTMD, Sarabia successfully reorganized and rebuilt the station’s sales team and implemented revenue enhancement strategies as the station’s local news and primetime programming increased in ratings and audience share. Sarabia’s efforts resulted in elevating Telemundo Houston’s revenue rank among TV stations in Houston.

“I am honored and excited to return home to San Antonio, where my career in broadcasting began almost 20 years ago,” added Sarabia “As San Antonio experiences many changes, Hispanics’ prominence as the largest demographic group in the market remains unchanged. I look forward to working with my colleagues at Telemundo 60 to continue serving South Texas’ Hispanic communities with the news, information and programming they deserve, and creating even more opportunities with KVDA’s advertisers and clients. I am thankful to my colleagues at Telemundo Houston for a memorable and successful six years.”

Prior to his success at Telemundo Houston, Sarabia held various station manager and sales leadership roles at local television stations in San Antonio and Houston. Before joining KTMD and NBCUniversal, Sarabia was Vice President and General Manager for Azteca America’s affiliate TV stations KYAZ Houston, KVDF San Antonio, and KADF Austin from 2011 to 2013. He also held numerous roles with increasing responsibility, including General Sales Manager, at Univision stations KWEX and KNIC from 2002 to 2011. He launched his career in broadcasting at KSAT-12 the ABC affiliate in Houston in 2000.

Sarabia earned a bachelor’s degree in Business Administration from the University of Texas at San Antonio. He will be relocating to San Antonio.

Telemundo 60 / KVDA is Telemundo’s south Texas local television station serving Spanish-speaking viewers in the San Antonio market. KVDA has been delivering local news, information and entertainment to viewers throughout South Texas for more than 25 years. The station reaches approximately 1.3 million viewers in thirty-two counties. Today, Telemundo 60 produces more than 14 hours of local news and programming each week and makes its programming available to local audiences across all platforms.

About Telemundo Station Group
Telemundo Station Group, part of the NBCUniversal Owned Television Stations division of NBCUniversal, is comprised of 30 local television stations in the U.S. and Puerto Rico. Producing and broadcasting more than 21,000 hours of unique and relevant local content each year, including award-winning news, public affairs, and entertainment programming, Telemundo Station Group serves Spanish-speaking viewers in the metropolitan areas of Los Angeles, New York, Miami-Fort Lauderdale, Houston, Dallas-Fort Worth, Chicago, San Antonio, San Francisco Bay Area, Phoenix, Harlingen, Sacramento, Orlando, Fresno, Philadelphia, Washington D.C., San Diego, Tampa, Denver, El Paso, Boston, Las Vegas, Tucson, Hartford, Salt Lake City, Fort Myers-Naples, Springfield, Richmond and Puerto Rico. In addition, Telemundo Station Group operates TeleXitos, a national multicast network that offers viewers popular action and adventure television series and feature films in Spanish. The group also provides support to 49 Telemundo affiliates across the country and manages dedicated local websites and applications, as well as a robust digital out-of-home operation.


Jael Mejia