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MIAMI – July 11, 2019 – Telemundo revealed last night the new “Betty” from its hit series “Betty en NY.” Brought to life by rising star Elyfer Torres, the new “Betty,” now more confident and empowered, has arrived to break the traditional beauty stereotypes of one of Latin American television’s most iconic and enduring fictional characters. Viewers can watch the reaction to “Betty’s” evolution and continue watching this story Monday through Friday at 9pm/8c. They can also join the conversation on Facebook @BettyEnNY, Instagram @BettyenNY, Twitter @BettyEnNY, or by using #BettyenNY on all of these platforms.
“Betty en NY” reimagined "Yo Soy Betty, la fea" for a new generation of viewers with the addition of new contemporary elements that reflect the lives of these multicultural characters living in one of the most diverse cities in the world, New York City. A Telemundo Global Studios production, the family-friendly dramedy also stars Erick Elías and Sabrina Seara with a special participation from Aaron Díaz, César Bono, Saúl Lizaso, Héctor Suárez Gomís, Alma Delfina, Jeimy Osorio and Sylvia Sáenz.
The series chronicles the life of Beatriz Aurora Rincon Lozano (Torres), an intelligent and skilled young Latina living her dream in the Big Apple. After six months of being rejected for multiple jobs due to her lack of fashion sense, Betty makes the fateful decision to accept a position below her qualifications. Landing a job at stylish V&M Fashion, she becomes the secretary to the company's president. Often ridiculed and humiliated for not fitting in, Betty is determined to stand model tall in this war of appearances. It may be the fashion business, and Betty has designs on how to grow as a person. Still, none of her degrees may help her with the biggest challenge of all: true love.
Manager, Programming Publicity