MIAMI -February 14, 2017- Noticias Telemundo’s “Inmigración, Trump y los Hispanos” (Immigration, Trump and the Hispanic Community) Town Hall broadcast on Sunday, February 12 at 7PM/6 C, ranked # 1 in Spanish-language TV in primetime across all key demographics, averaging 1.57 million total viewers, 708,000 adults 18 to 49 and 325,000 adults 18 to 34, according to Nielsen. The news special moderated by Noticias Telemundo News Anchor José Díaz-Balart also positioned Telemundo as the #1 Spanish-language network during the entire primetime on Sunday, across all key demos.
“Noticias Telemundo is empowering millions of Latinos with reliable and transparent information at a time of change,” said José Díaz-Balart. “Viewers trust us because they know our only commitment is to present the facts the way they are, with professionalism and a total commitment to our community.”
“Immigration, Trump and the Hispanic Community” also reached 1.6 million viewers on Facebook, generating 23,000 global actions on the social network.
The Town Hall answered viewers' questions about the impact of President Trump's immigration policy on the Hispanic community. The news special featured a panel of experts, including immigration lawyer and Telemundo contributor Alma Rosa Nieto; Telemundo conservative political analyst Ana Navarro; the Deputy Vice President of the National Council of La Raza (NCLR), Clarissa Martínez, and CHIRLA's Executive Director, Angélica Salas. In addition, “El Poder en Ti”, Telemundo’s robust community initiative, launched an Internet site for Hispanics looking for information, tools and resources on immigration in parallel to the Town Hall.
“Inmigración, Trump y los Hispanos” is part of a series of Noticias Telemundo specials, including “Trump en la Casa Blanca," produced the day after the elections, and "Trump y los Latinos," which aired on Inauguration Day. All of these programs share an emphasis on allowing audiences to express their views and empower them by giving them access to trustworthy, rigorous and relevant information presented under Noticias Telemundo’s banner “Telling It Like It Is” (“Las Cosas Como Son” in Spanish).
Noticias Telemundo is the information unit of Telemundo Network and a leader provider in news serving the US Hispanics across all broadcast and digital platforms. Its award-winning television news broadcasts include the daily newscast “Noticias Telemundo,” the Sunday current affairs show “Enfoque con José Díaz-Balart” and the daily news and entertainment magazine “Al Rojo Vivo con María Celeste.” The rapidly-growing “Noticias Telemundo Digital Team” provides continuous content to US Hispanics wherever they are, whenever they want it. Noticias Telemundo also produces award winning news specials, documentaries and news event such as political debates, forums and town halls.
Source: Nielsen L+SD IMP, 2/12/17. TEL #1 SLTV (vs UNI, UMA, AZA, ETV). Shareablee, 2/6/17-2/12/17.
Contact: Camilo Pino. Director, Publicity & Talent Strategy/Telemundo Network/O: 305.889.7589/C: 305.322.9584/E: firstname.lastname@example.org/ A: 2290 West 8th Avenue. Hialeah, FL 33010