Total Audience Delivery (TAD) for Packers-Bears Opener Averages 22.7 Million Viewers – UP 16% from Last Year & Most-Watched NFL Kickoff Game Since 2016
Packers-Bears Is NBC Sports Digital’s Most-Streamed NFL Regular Season Game Ever – UP 10% from Last Year
Tom Brady & Super Bowl Champion New England Patriots Host Ben Roethlisberger & Pittsburgh Steelers This Sunday on NBC; Coverage Begins with FNIA at 7 p.m. ET, Followed by SNF at 8:20 p.m. ET
NBC Sports’ New ”Sunday Night 7” Free-to-Play Game Featuring $2 Million in Guaranteed Cash Prizes Debuts in Lead Up to this Sunday’s Steelers-Patriots SNF Opener
STAMFORD, Conn. – September 6, 2019 – In addition to the tens of thousands of fans watching from the NFL Kickoff Experience at Chicago’s Grant Park, the Green Bay Packers’ 10-3 victory over the Chicago Bears in the opening game of the NFL’s 100th season last night averaged a Total Audience Delivery (TAD) of 22.7 million viewers across NBC TV, NBC Sports Digital, and NFL Digital platforms – making it the most-watched sporting event since Super Bowl LIII in February, according to Fast National data released today by Nielsen, and digital data from Adobe Analytics.
With 22.7 million viewers, the Packers-Bears matchup registered a 16% increase from last year’s opener (19.6 million TAD for Falcons-Eagles) and is the most-watched NFL Kickoff Game since 2016.
NBC’s TV coverage peaked at 23.9 million viewers between 9:15-9:30 p.m. ET, and topped 20 million viewers in every quarter hour from 8:30 p.m. ET through the game’s conclusion at 11:30 p.m. ET. The broadcast averaged 22.0 million viewers on NBC.
The Average Minute Audience (AMA) for last night’s live stream via NBC Sports and NFL Digital platforms was 627,000 viewers – the highest ever for a game in the SNF package – and up 10% from last year’s NFL Kickoff Game (570,000).
NBC Sports Digital’s live stream of last night’s NFL Kickoff game ranks as its most streamed NFL regular-season game ever. Fans consumed 127 million live streaming minutes across 2.7 million unique devices, up 17% and 38%, respectively, from last year’s NFL Kickoff Game.
Last night’s game (8:23 p.m.-11:30 p.m. ET) registered a national TV household rating of 12.8/26 – up 13% from last year (11.3/23).
TOP METERED MARKETS FOR PACKERS-BEARS:
NBC Sports’ NFL Kickoff Weekend coverage continues this Sunday with the season opener of Sunday Night Football as Super Bowl LIII MVP Tom Brady and the New England Patriots begin their title defense against Ben Roethlisberger and the Pittsburgh Steelers in the first-ever matchup between two franchises with six Super Bowl titles. Coverage begins at 7 p.m. ET with Football Night in America, with SNF kickoff at 8:20 p.m. ET.
Leading up to this week’s Sunday Night Football opener, fans can participate for the first time in NBC Sports’ new free-to-play game, Sunday Night 7, which features $2 million in guaranteed cash prizes over the course of the regular season and NBC NFL playoff games ($100,000 in guaranteed prizes for each contest).
The NFL free-to-play prediction game, Sunday Night 7 is a weekly game that features seven-question contests focused on the upcoming NBC Sunday Night Football game, providing viewers with a new way to engage, and additional rooting interests every Sunday evening.
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