Telemundo Deportes Announced a Multi-Year Agreement Including Rights to all Chivas de Guadalajara Home Games in Spanish and English Across All Telemundo Platforms in the United States
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MIAMI – July 16, 2020 – Telemundo Deportes, the Spanish-language home of the Biggest, Best, Global sports, announced today it is adding the exclusive U.S. media rights to Liga MX’s Club Deportivo Chivas de Guadalajara to NBCUniversal Telemundo Enterprises’ world-class sports content portfolio starting with the 2020 Apertura tournament set to kickoff later this month.
The multi-year agreement includes rights to all Chivas home games in Spanish and English across all Telemundo platforms. In addition to the men’s team, Telemundo Deportes will also carry rights to the women’s club, Chivas Femenil, and their youth team Cantera Rojiblanca.
“We are thrilled to become the new home of Chivas de Guadalajara in the U.S.,” said Ray Warren, President of Telemundo Deportes. “As one of Mexico’s most historic, popular and successful teams, the acquisition of these rights aligns perfectly with NBCUniversal and Telemundo Deportes’ approach to partner with owners of the biggest and best properties in sports. We look forward to working with the entire Chivas de Guadalajara organization to take its brand to unprecedented heights and scale, while growing its passionate fan base across the U.S. and other countries.”
“We are excited to have reached this partnership and are confident that together with Telemundo Deportes we can bring a piece of Mexico and all the excitement of the Rebaño Sagrado to our Chivahermanos in the United States,” said Amaury Vergara, President of Club Deportivo Guadalajara. “It’s extremely important to us to serve as the cornerstone in the return of Mexican soccer to Telemundo, making us all stronger.”
To supplement the extensive coverage around matches, Telemundo Deportes and Chivas de Guadalajara will create additional multimedia content, programming and promotional opportunities to enhance the Chivas de Guadalajara brand experience across Comcast and NBCUniversal properties, including Peacock, in addition to all Telemundo platforms.
Telemundo Deportes’ Emmy-award winning expert Miguel Gurwitz will host the network’s Chivas coverage leading the pre/post-game and halftime alongside the analysis of Mexican soccer legend Carlos Hermosillo, who spent the final year of his club career with Chivas de Guadalajara in 2001. Titulares y Mas’ anchor Ana Jurka will also regularly contribute to the pre-game coverage. Game coverage will be led by five-time Emmy winner Andres Cantor providing play-by-play commentary alongside the analysis of Mexican soccer star and Chivas de Guadalajara veteran, Manuel Sol, bringing a unique perspective to fans of El Rebaño Sagrado.
Telemundo Deportes is the U.S. leading sports brand and destination for the Biggest, Best Global Sports programming in Spanish-language. The addition of Chivas de Guadalajara – which marks the return of Mexican league soccer to Telemundo since 2015 – boosts Telemundo Deportes’ wide roster of programming that also includes two of the world's most popular sporting events: the FIFA World Cup™ through 2026 and the Olympic Games through 2032. In addition, Telemundo Deportes broadcasts the Premier League and FIFA World Cup™ CONCACAF qualifying matches for most of the region, including the Mexico and USA national teams' away matches. Telemundo Deportes is also home to "Titulares y Más," the #1 sports news, entertainment and commentary show in Spanish and "Boxeo Telemundo," the #1 boxing program in Spanish, among other recognized sports properties.
About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Global Studios, Universo, and a Revenue Strategy & Innovation unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 30 local stations, 50 affiliates and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. Telemundo Global Studios is the company’s domestic and international scripted production unit including Telemundo Studios, Telemundo International Studios, Telemundo International, Underground Producciones, an internationally renowned production boutique based in Argentina as well as all of the company’s co-production partnerships. As the #1 media company reaching Hispanics and millennials online, the Revenue Strategy & Innovation unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as BuzzFeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world; and Universo, the company reflects the diverse lifestyle, cultural experience and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
Rebecca Brooks, Telemundo Deportes