Borja Perez named Senior Vice President, Revenue Strategy and Innovation
MIAMI – December, 3, 2018 – NBCUniversal Telemundo Enterprises, the leading media company serving Hispanics, today announced the promotion of Romina Rosado to Senior Vice President, Digital Media. In addition, Borja Perez moves to the revenue monetization division as Senior Vice President, Revenue Strategy and Innovation. Both positions are effective immediately and will continue to be based in Miami at the company’s new headquarters, Telemundo Center, reporting to Peter Blacker, Executive Vice President of Revenue, Strategy and Innovation.
Rosado will lead Digital, Social, and Mobile experiences for NBCUniversal Telemundo Enterprises and drive the company’s position as the choice and voice for Latinos across owned and distributed digital platforms. She will work closely with Telemundo Network’s divisions to develop best-in-class digital content experiences for Hispanic audiences in the US and abroad. Rosado will also work closely with NBCUniversal Ad Sales in the creation of innovative and scaled digital sponsorship opportunities and branded content. Additionally she will collaborate across digital divisions of NBCUniversal to bring cross portfolio experiences to Hispanic audiences.
“Romina demonstrates the experience, drive and savvy needed to amplify Telemundo’s leadership position in the digital and social ecosystem, informing, empowering and entertaining the full spectrum of Hispanic identities,” said Blacker.
Rosado is experienced in creating content, building an audience, and driving monetization across linear and digital platforms. Most recently, Rosado was Senior Vice President of Noticias Telemundo and Digital News where she created and oversaw strategies to enhance the consumer experience across multiple distribution points. Prior to Telemundo, Rosado was Senior Vice President of Global Content at NBCUniversal, E! in Los Angeles where she oversaw all content, news gathering, audience development, and product for the company’s news division. Prior to E!, Rosado was Executive Producer at US Weekly where she was responsible for launching and executing the company’s digital expansion.
As a result of this realignment in Digital Media, Perez is named Senior Vice President, Revenue Strategy and Innovation. Perez will assume a newly created role expanding the revenue strategy efforts of NBCUniversal Telemundo Enterprises announced earlier this year. He will work closely with Telemundo Studios and Programming to develop new monetizable opportunities across linear and digital for U.S. and international markets. In addition, Perez will partner with NBCUniversal Advertising Sales leadership with a focus on integrations and commercial innovation targeting the Hispanic market.
“Borja brings a decade of experience growing the Telemundo brand and audience across platforms and can now focus on finding new ways to drive revenue from our content. In their new roles, these two seasoned NBCUniversal executives are poised to push our business forward,” said Blacker.
Previously, Perez was Senior Vice President of Digital and Social Media for NBCUniversal Telemundo Enterprises and was responsible for the digital and social media strategy of the division. With more than 20 years of experience in the U.S. and global Hispanic market, including Germany and Spain, Perez was Director of U.S. Hispanic and International Business Development, AOL Inc., AOL Media Networks.
About NBCUniversal Telemundo Enterprises
NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality, Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Global Studios, Universo, and a Digital Enterprises & Emerging Business unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 28 local stations, 51 affiliates and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. Telemundo Global Studios is the company’s domestic and international scripted production unit including Telemundo Studios, Telemundo International Studios, Telemundo International, as well as all of the company’s co-production partnerships. As the #1 media company reaching Hispanics and millennials online, the Digital Enterprises & Emerging Business unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as BuzzFeed, Vox and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world and Universo, the fastest growing Hispanic entertainment cable network, the company reflects the diverse lifestyle, cultural experience and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
NBCUniversal Telemundo Enterprises