New Show “Diego Street Magic” premieres today exclusively on Snapchat’s Discover page
MIAMI – November 19, 2019 – NBCUniversal Telemundo Enterprises, the leading media company serving Hispanics, today announced the premiere of “Diego Street Magic,” its first Show made exclusively for Snapchat’s mobile-first audience. Each episode of the 10-episode unscripted series will feature renowned Mexican-American magician, Diego Winburn, performing magic tricks and illusions on the streets of New York City. New episodes air Tuesdays and Thursdays through mid-December on Snapchat’s Discover page, to the right of the camera. The show will be English-dominant but Hispanic-relevant to serve the growing bilingual, bicultural, younger audience.
The series was produced by NBCUniversal Digital Lab in partnership with NBCUniversal Telemundo Enterprises and October Films. After the full series airs exclusively on Snapchat, episodes will be available on Telemundo’s official YouTube page.
“The median age of US Hispanics is a whole 15 years lower than non-Hispanics - our audience is digital-first which is why we continue to expand our storytelling and content development to new platforms and new formats,” said Romina Rosado, Senior Vice President, Digital Media & Emerging Businesses NBCUniversal Telemundo Enterprises. “We are thrilled to be launching ‘Diego Street Magic’ and to do so with Snapchat, an ideal partner to reach today’s hyperconnected Hispanic with a fresh, urban take on magic.”
With an average of 210 million daily active users, and a community that spends an average of 30 minutes on the app every day, Telemundo believes Snapchat is the ideal platform to reaffirm its commitment to reaching a younger demographic.
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About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Global Studios, Universo, and a Revenue Strategy & Innovation unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 30 local stations, 50 affiliates and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. Telemundo Global Studios is the company’s domestic and international scripted production unit including Telemundo Studios, Telemundo International Studios, Telemundo International, Underground Producciones, an internationally renowned production boutique based in Argentina as well as all of the company’s co-production partnerships. As the #1 media company reaching Hispanics and millennials online, the Revenue Strategy & Innovation unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as BuzzFeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world; and Universo, the company reflects the diverse lifestyle, cultural experience and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
NBCUniversal Telemundo Enterprises