Campaign to Provide Life-saving Resources and Access to Preventive Screenings
Network Launches “¡Haz La Promesa!” Pledge, Encouraging Viewers to Take Daily Steps to Improve their Health
Miami – March 13, 2018 – NBCUniversal Telemundo Enterprises today announced “Semana de Tu Salud” (Health Week), a new community-oriented health and wellness campaign to inform, educate and empower U.S. Hispanics on common health issues and preventive measures. Under the banner of its award-winning corporate social responsibility initiative, “El Poder En Ti” (The Power Within You), the campaign will challenge the Latino community to live healthier lives and ensure millions of families have resources and access to screenings needed to prevent the major diseases that impact the Hispanic community – cancer, diabetes, heart disease and obesity – at health fairs across the country. As part of the campaign, Telemundo launched the “¡Haz La Promesa!” (Take the Pledge) challenge – a new community-orientated health and fitness initiative that challenges the Latino community to take the pledge to live healthier lives.
“We are proud to take a leadership role in supporting and promoting healthier lifestyles in Latino communities across the country,” said Ginette Magaña, Director, Corporate Affairs, NBCUniversal Telemundo Enterprises. “Our focus during ‘Semana de Tu Salud’ is to provide preventive health screenings and wellness information to families and children across the country at no cost. And through the ¡Haz La Promesa! pledge, Latinos will be encouraged to take small steps daily toward a healthy life.”
“Semana de Tu Salud,” happening March 10-March 17, kicked off this past weekend across the country, with Telemundo local stations hosting “Ferias de la Salud” health fairs– where the community was able to take part in health screenings, seminars and healthy cooking demonstrations in Los Angeles, Washington, D.C. and Orlando. Telemundo 47 in New York will again join with sister station NBC 4 New York for its sixth annual Health & Fitness Expo, scheduled for this June at MetLife Stadium. Various Telemundo personalities, including Jessica Carrillo of “Al Rojo Vivo,” Ana Jurka of “Titulares y Mas” and Dr. Ana Maria Polo, host of “Caso Cerrado” will attend and participate in these health fairs.
In conjunction with the American Heart Association’s ‘Life’s Simple 7’ program, the campaign encourages viewers and their families to make daily changes for big improvements in overall health. The pledge includes seven key steps: get active, eat better, lose weight, control cholesterol, manage blood pressure, reduce blood sugar and stop smoking. Those interested can sign up to take the pledge and continue to receive important resources and information to live a healthier life at www.HazLaPromesa.com.
Online, the campaign will offer videos and informative content across all Telemundo digital and social accounts to encourage viewers to live healthier lives. Viewers can follow the campaign’s activities on social media via the #HazLaPromesa hashtag.
To view/download photos from the Telemundo 52 “El Poder En Ti” Health Fair, click here.
About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Global Studios, Universo, and a Digital Enterprises & Emerging Business unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 27 local stations, 51 affiliates and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. Telemundo Global Studios is the company’s domestic and international scripted production unit including Telemundo Studios, Telemundo International Studios, Telemundo International, as well as all of the company’s co-production partnerships. As the #1 media company reaching Hispanics and millennials online, the Digital Enterprises & Emerging Business unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as BuzzFeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world; and Universo, the fastest growing Hispanic entertainment cable network, the company reflects the diverse lifestyle, cultural experience and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
NBCUniversal Telemundo Enterprises