More than 75 shelter and rescue locations across Southern California
will reduce adoption fees to $20
UNIVERSAL CITY, CA – (July 29, 2019) – NBC4/KNBC and Telemundo 52 Los Angeles/KVEA announce the return of their award-winning pet adoption campaign Clear the Shelters.™ Launching now and culminating on Saturday, August 17, the stations’ fifth annual adoption drive includes participation of more than 75 local shelters and rescue locations throughout the Southland. On August 17, participating groups will offer a reduced adoption fee of $20.
“Since we launched Clear the Shelters five years ago, the adoption drive’s unprecedented success has become an integral part of the community every year,” said NBC4 President and General Manager Steve Carlston. “NBC4 looks forward to continuing the tradition of helping alleviate the animal overpopulation at shelters and offering affordable adoptions to all our viewers.”
"Every year, it is amazing to see thousands of people throughout Southern California mobilize to help Clear the Shelters," said Celia Chavez, President and General Manager, Telemundo 52 Los Angeles. “We look forward to another successful year and helping thousands of animals find their forever home.”
Last year’s Clear the Shelters™ resulted in nearly 17,000 pet adoptions across five counties in Southern California with all types of animals finding forever homes – from guinea pigs to rabbits to dogs and cats. This year is no exception with cat cafés and a wide range of reptiles up for adoption at a reduced fee.
Both stations will feature many animal-related stories and raise awareness about shelters inflicted with severe crowdedness and the importance of adopting a pet. On August 17, the stations will broadcast live throughout the day from several shelters beginning at 7 a.m. with NBC4’s Today in LA morning news and highlights on the station’s 5, 6 and 11 p.m. newscasts. KVEA’s Noticiero Telemundo 52 will also recap the day’s success at 6 p.m. and 11 p.m.
Local sponsor VCA Animal Hospitals’ health teams will also be at shelters to offer a certificate for a free first exam and a limited health guarantee to ensure a healthy start.
“We believe every pet deserves a happy life, and that includes receiving proper medical care. Our support for Clear the Shelters has been in place for five years and the shelters we partner with help to ensure that every pet adopted gets a chance to see a veterinarian, and all the care needed so they can thrive in their new home with their family,” said Brandon Antin, VCA Animal Hospital’s VP of Social Responsibility & Innovation.
For more details, visit NBCLA.com/cleartheshelters and Telemundo52.com/desocuparlosalbergues. Follow @NBCLA and @Telemundo52 on social media throughout the campaign using hashtag #CleartheShelters and #DesocuparlosAlbergues.
Clear the Shelters is an initiative led by NBCUniversal Owned Television Stations, a division of NBCUniversal. The initiative has inspired many to take action and open their homes to pets in need. Since 2015, Clear the Shelters has resulted in more than 250,000 pet adoptions nationwide.
About NBC4 Southern California
NBC4 is the West Coast flagship station of the NBCUniversal Owned Television Stations, serving the vast region since 1949. NBC4 produces 43 hours each week of local news and weather, and the station features the largest award-winning investigative unit in Southern California. The station also produces “California Live,” a live weekday 30-minute lifestyle show featuring the latest in entertainment, travel and lifestyle trends across the Golden State. NBC4’s news operation has received nearly every industry award bestowed on local news, including numerous Los Angeles Emmy and Golden Mike Awards, two national and two regional Edward R. Murrow Awards, and a Peabody Award. NBC4 news is delivered across the main broadcast on channel 4, at www.nbcla.com, and through multiple interactive social media platforms 24/7. The NBC Owned Television Stations, a division of NBCUniversal, also operates COZI TV (www.cozitv.com), a national network that brings viewers some of America’s most beloved and iconic television shows and movies.
About Telemundo 52 Los Angeles
Telemundo 52 / KVEA is Telemundo’s west coast flagship local television station serving Spanish-speaking viewers in the Los Angeles market. Owned by NBCUniversal, Telemundo 52 has been delivering local news, information and entertainment to viewers throughout Southern California for nearly 30 years, reaching viewers in five counties. Viewers turn to Telemundo 52 for breaking news, weather and sports headlines across a variety of platforms, including online at Telemundo52.com and via mobile and social media channels. Today, Telemundo 52 produces nearly 30 hours of local news and programming each week and demonstrates its commitment to the community by cultivating local partnerships and capturing the diversity of Southern California.
About Clear The Shelters
Clear The Shelters™ / Desocupar Los Albergues® is an annual, nationwide pet adoption campaign that is spearheaded by NBCUniversal Owned Television Stations, a division of NBCUniversal. Every year, NBCUniversal’s TV stations, plus affiliate stations partner with local animal shelters and rescues in their communities to host Clear The Shelters events. NBCUniversal Owned Television Stations’ Clear The Shelters campaign was inspired by a 2014 North Texas pet adoption event hosted by NBC 5 / KXAS and Telemundo 39 / KXTX and dozens of area shelters that resulted in the most adopted pets in one day for North Texas. Since 2015, NBCUniversal Owned Television Stations’ Clear The Shelters pet adoption campaign has inspired thousands of families all across the country to open their homes and hearts to shelter pets, resulting in more than a quarter million pets finding new homes. Visit ClearTheShelters.com / DesocuparLosAlbergues.com for more information. Follow the effort on Twitter @ClearTheShelter, and on social media using the hashtags #ClearTheShelters and #DesocuparLosAlbergues.
Telemundo 52 Los Angeles