The news stations have partnered with Ralphs and Food 4 Less to receive cash donations at check-out during holiday season
UNIVERSAL CITY, CA – (November 18, 2019) – NBC4/KNBC and NBC 7/KNSD announced the return of the award-winning Help 4 the Hungry food donation drive, launching November 22 through December 24 to raise awareness about hunger and homelessness in Southern California. The stations have teamed up with Ralphs and Food 4 Less supermarkets to offer the public a convenient way to donate $5 or $10 at check-out with 100 percent of proceeds going to regional food banks in Los Angeles, Orange, Riverside, San Bernardino, San Diego and Ventura counties.
Last year’s inaugural campaign raised more than $400,000 distributed to the regional food banks, providing more than 1.5 million meals to those in need. The hardship was particularly urgent a year ago due to the fire devastation in multiple communities that displaced thousands of local residents. This year, NBC 7 joins the effort to expand the assistance to more people, additional food banks and provide millions of meals throughout the region.
“At NBC4, we’re proud that Help 4 the Hungry has made a big impact helping people in need during the holidays,” said NBC4 President and General Manager Steve Carlston. “We look forward to providing millions of meals this year with a wider reach across the Southland.”
“Our community has always stepped up to help others during times of need, and there is no better time than during the holidays,” said NBC 7 President and General Manager Todd Mokhtari. “We are honored to be a part of this effort.”
The stations will raise awareness of the donation drive daily across all newscasts beginning with the morning newscasts at 4 – 7 a.m., midday at 11:30 a.m. and evening at 4 p.m., 5 p.m. and 6 p.m. Reporters will go live at several Ralphs and Food 4 Less store locations in all six counties throughout the duration of the campaign.
NBC4 is the West Coast flagship station of the NBCUniversal Owned Television Stations, serving the vast region since 1949. NBC4 produces 41 hours each week of local news and weather, and the station features the largest award-winning investigative unit in Southern California. The station also produces “California Live,” a live weekday 30-minute lifestyle show featuring the latest in entertainment, travel and lifestyle trends across the Golden State. NBC4’s news operation has received nearly every industry award bestowed on local news, including numerous Los Angeles Emmy and Golden Mike Awards, two national and two regional Edward R. Murrow Awards, and a Peabody Award. NBC4 news is delivered across the main broadcast on channel 4, atwww.nbcla.com, and through multiple interactive social media platforms 24/7. The NBC Owned Television Stations, a division of NBCUniversal, also operates COZI TV (www.cozitv.com), a national network that brings viewers some of America’s most beloved and iconic television shows and movies.
About NBC 7 San Diego and Telemundo 20
Owned by NBCUniversal, NBC 7 San Diego / KNSD provides more than 34 hours of local news and programming every week including exclusive news franchises NBC 7 Investigates, NBC 7 Responds and Down to Earth with Dagmar. In addition, NBC 7 is proud to produce local shows Politically Speaking, SportsWrap & SoundDiego. NBC 7 is San Diego’s media leader delivering news and information across the main broadcast, at www.nbc7.com, through multiple OTT platforms and social media. NBC 7 proudly collaborates with many local non-profit organizations to give back to the community we proudly live in and serve. COZI TV, the station’s digital network, offers a full schedule of America’s most beloved and iconic television series, hit movies and original programming.
Owned by NBCUniversal, Telemundo 20 San Diego / KUAN is Telemundo’s local television station serving nearly 1 million Hispanic viewers in the San Diego market. Telemundo 20 San Diego delivers its viewers 10 hours of live, locally produced news every week across all platforms. The station’s newscasts feature local breaking news, exclusive “First Alert” weather forecasts, sports reports, international news and Telemundo 20 Responde which answers inquiries from local consumers who fear they may have been wronged. Telemundo 20 provides coverage across all platforms, including online at Telemundo20.com, via its dedicated station app and through its social media channels. Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032.
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NBC 7 & Telemundo 20