News

NBC WINS THE PRIMETIME WEEK OF OCT. 29-NOV. 4 IN EVERY KEY DEMOGRAPHIC

“Sunday Night Football” Is the #1 Show of the Week in Total Viewers and Nine of Nine Key Demographics; In 18-49, “This Is Us” Is the #1 Entertainment Show, “The Voice” Is #1 Alternative Series, “New Amsterdam” Ties As #1 New Series

NBC Has Ranked #1 or Tied for #1 Every Week This Season in Adults 18-49 Except World Series Week, And Has Finished #1 or Tied for #1 for 20 of the Last 21 Weeks

Season to Date, NBC Has Moved Back Into a Tie for #1 in 18-49 With World Series-Boosted Fox; In Total Viewers Is Running the Closest It’s Been To #1 CBS at This Point in 17 Years

"Voice" Is Monday's #1 Show on the Big 4 in All Key Measures, "A Very Wicked Halloween" Ties for the 10 p.m. Win Among ABC-CBS-NBC in 18-49

NBC Dominates Tuesday, Winning by a by a +55% Margin in 18-49, "Us" & "Voice" Maintain 100% Week to Week, "New Amsterdam Wins at 10 by +44%

L+3: “This Is Us” Is the Biggest L+3 Gainer of the Night in 18-49 and “New Amsterdam” Sews Up the Biggest Total-Viewer Lift

“Chicago” Dramas Tie for the Wednesday Win in 18-49 & Dominate in Total Viewers

L+3: “Chicago P.D.” Locks Up Wednesday’s Largest L+3 Lift in Total Viewers, “SVU” Captures Thursday’s Biggest Boost in 18-49 Percentage, the Prior Friday’s “Midnight, Texas” Scares Up That Night’s Biggest L+3 Lift in 18-49 Percentage

Packers-Patriots “Sunday Night Football” Is the Most-Watched NFL Game This Season & Top “SNF” Telecast Since the Opening Weekend off the 2017 Season

UNIVERSAL CITY, Calif. — Nov. 6, 2018 — NBC has won the primetime ratings week of Oct. 29-Nov. 4 among the Big 4 networks in adults 18-49 and every other key ratings demographic, according to “live plus same day” viewership figures from Nielsen Media Research.

NBC’s victorious week was led by Packers-Patriots “Sunday Night Football,” the #1 primetime telecast of the week in total viewers and nine of nine key demographics – adults, men and women 18-34, 18-49 and 25-54.

NBC also topped the week’s adult 18-49 ranker with the #1 entertainment telecast “This Is Us,” the #1 alternative series, “The Voice,” and a tie for the week’s #1 new series (excluding the “Roseanne” reboot “The Conners”), “New Amsterdam.”

With the 18-49 win for the week, NBC immediately moves back into a tie for the season-to-date lead with Fox, which had moved ahead during the prior week with five primetime World Series telecasts, as well as an NFL game a separate NFL overrun.

That World Series week is the only week NBC has lost so far this season in 18-49. Extending back into last summer, NBC has now finished #1 or tied for #1 among the Big 4 for 20 of the last 21 weeks.

Season to date, NBC also ranks #1 among ABC, CBS, NBC and Fox in adults 25-54, adults 18-34 (tie) and all key adult-female demographics. In total viewers, NBC is running within just 233,000 viewers of #1 CBS (8.898 million vs. 9.131 million), NBC’s closest position to CBS in total viewers at this point in the season in 17 years, since holding the lead at this point in 2001.

Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

Week 6 Averages

Adult 18-49 Rating, “live plus same day,” Oct. 29-Nov. 4

NBC…1.9

Fox…1.6

CBS…1.3

ABC…0.9

CW…0.3

Total Viewers

CBS…8.0 million

NBC…7.8 million

Fox…5.5 million

ABC…4.3 million

CW…1.0 million

Season-to-Date Averages

Adult 18-49 Rating, “Most Current”

NBC…2.2

Fox…2.2

CBS…1.5

ABC…1.3

CW…0.4

Total Viewers

CBS…9.1 million

NBC…8.9 million

Fox…7.6 million

ABC…5.8 million

CW…1.2 million

NBC highlights for the week of Oct. 29-Nov. 4:

Monday

NBC finished #1 for the night among the Big 4 networks in adults 18-49, total viewers and every other key category (including a tie in men 18-34).

“The Voice” (1.8 rating in 18-49, 9.5 million viewers overall from 8-10:01 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in adults 18-49, total viewers and every other key measure (including a tie in men 18-34). “Voice” also won its two-hour time period among the Big 4 networks in all key categories, topping “Dancing With the Stars” head to head in adults 18-49 by +100% in 18-49 (1.8 vs. 0.9 from 8-10 p.m.).

“Live Plus Three Day” Ratings: “The Voice” increased by +20% in 18-49 (from a 1.78 rating to a 2.14) and +1.4 million viewers overall (9.5 million to 10.9 million) going from “live plus same day” Nielsens to L+3.

“Live Plus Seven Day” Ratings: Monday’s “The Voice” has grown by +24% in 18-49 rating going from L+SD to L+7 (from a 1.99 to a 2.47) and +2.0 million viewers overall (9.8 million to 11.8 million). When projected seven-day non-linear viewing is included, the “Voice” 18-49 rating increases to a 2.91.

“A Very Wicked Halloween: Celebrating 15 Years on Broadway” (1.0 rating in 18-49, 3.8 million viewers overall from 10:01-11 p.m. ET) tied for #1 in the timeslot among ABC, CBS and NBC in adults 18-49 and ranked #1 outright among those nets in adults, men and women 18-34. “Wicked Halloween” retained 100% of NBC’s average in the timeslot last season in 18-49 (1.0 vs. 1.0, L+SD non-sports) and, excluding this fall’s hit new drama “Manifest” and sports, equaled NBC’s top 18-49 rating in the timeslot since March 5 (1.3). L+3: “Wicked Halloween” grew by +21% in 18-49 (from a 0.95 rating to a 1.15) and +654,000 viewers overall (3.8 million to 4.4 million) going from L+SD to L+3

Tuesday

NBC won the night in adults 18-49 and every other key demographic, with a +55% margin of victory in 18-49 (1.7 vs. 1.1 each for ABC and CBS).

“The Voice” (1.6 rating in 18-49, 9.0 million viewers overall from 8-9 p.m. ET) won the hourlong timeslot in adults 18-49, and for its second half-hour from 8:30-9 p.m., ranked #1 in the half-hour in nine of nine key demographics. “The Voice” maintained 100% week to week in 18-49 (1.6 vs. 1.6) and increased by +7% in total viewers (9.0 million vs. 8.4 million) to deliver its most-watched Tuesday episode since Oct. 9 (9.2 million). L+3: “Voice” increased by +16% in 18-49 (1.65 to 1.91) and +1.2 million viewers overall (9.0 million to 10.2 million) going from L+SD to L+3 Nielsens. L+7: Tuesday’s “Voice” has grown by +25% in 18-49 rating going from L+SD to L+7 (from a 1.90 to a 2.38) and +2.0 million viewers overall (9.3 million to 11.3 million). With the addition of projected seven-day non-linear ratings, the Tuesday “Voice” 18-49 figure grows to a 2.83. Upscale: Tuesday’s “Voice” is delivering a solidly upscale audience, indexing at a 109 among adults 18-49 living in homes with $100K+ incomes.

“This Is Us” (2.1 rating in 18-49, 8.9 million viewers overall from 9-10:01 p.m. ET) won the timeslot in nine of nine key demographics, including a +110% margin of victory in adults 18-49 (2.1 vs. 1.0 each for CBS and ABC in the hour), and was the #1 show of the night on the Big 4 networks in adults 18-49, adults 18-34 and adults 25-54 and all key adult-female demos. “Us” maintained 100% week to week in 18-49 (2.1 vs. 2.1) and grew +4% in total viewers (8.9 million vs. 8.5 million). L+3: “This Is Us” grew by +57% in 18-49 (2.11 to 3.31) and more than +3.6 million viewers overall (8.9 million to 12.5 million) going from L+SD to L+3 Nielsens, for the largest L+3 lift of the night in adult 18-49 rating. L+7: “This Is Us” is increasing by +76% in 18-49 rating (from a 2.47 to a 4.34) and +5.7 million viewers overall (9.3 million to 15.0 million) going from L+SD to L+7. When projected seven-day non-linear viewing is included, the “Us” 18-49 rating grows to a 6.11. Upscale: “This Is Us” is generating powerful high-income and high-education audiences, indexing at a 134 among adults 18-49 living in homes with $100K+ incomes, to rank #4 among entertainment shows on the Big 4, and a 142 among adults 18-49 with four or more years of college, to rank #4 on the Big 4 networks.

“New Amsterdam” (1.3 rating in 18-49, 6.7 million viewers overall from 10:01-11 p.m. ET) ranked #1 in the timeslot in adults 18-49, beating “NCIS: New Orleans” by +44% (1.3 vs. 0.9) and “The Rookie” by +63% (1.3 vs. 0.8), and tied as the #2 drama of the night in 18-49 with “NCIS,” behind only “This Is Us.” Week to week, “New Amsterdam” grew +5% in total viewers (6.7 million vs. 6.4 million) to a three-week high (best since attracting Oct. 9, 7.0 million). L+3: “New Amsterdam” increased by +71% in 18-49 (1.26 to 2.15) and +3.7 million viewers overall (6.7 million to 10.3 million) going from L+SD to L+3 Nielsens, for the biggest lifts of the night on the Bit 4 in 18-49 percentage and total viewers. L+7: “New Amsterdam” has grown by +90% in 18-49 rating (from a 1.49 to a 2.83) and +5.5 million viewers overall (7.3 million to 12.8 million) going from L+SD to L+7. When projected seven-day non-linear viewing is included, the “New Amsterdam” 18-49 rating increases to a 3.66. Upscale: “New Amsterdam” is attracting a strong upscale audience, indexing at a 113 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, “New Amsterdam” is indexing at a 114.

Wednesday

NBC won the night total viewers and tied for #1 in 18-49, marking just the second time NBC has tied or topped Fox in 18-49 on a Wednesday that included an original "Empire," the previous time being an outright win on Dec. 7, 2016 when NBC aired “Hairspray Live!” It’s the first time NBC has ranked #1 or tied for #1 on an in-season Wednesday with regular programming versus all originals since Feb. 10, 2016.

“Chicago Med” (1.1 rating in 18-49, 7.8 million viewers overall from 8-9 p.m. ET) won the timeslot in total viewers, topping “Empire,” “Survivor” and ABC’s comedies, finishing within 0.1 of “Empire” in adults 18-49 (1.1 vs. 1.2). “Med” ranked as the #2 show of the night on the Big 4 in total viewers, behind only “Chicago Fire,” with week-to-week growth (7.8 million vs. 7.7 million) that lifted “Med” to a three-week high, despite this week’s Halloween distractions. L+3: “Med” grew by +47% in 18-49 (1.09 to 1.60) and more than +2.4 million viewers overall (7.8 million to 10.2 million) going from L+SD to L+3. L+7: “Med” is increasing by +64% in 18-49 rating going from L+SD to L+7 (from a 1.27 to a 2.08) and +3.4 million viewers overall (8.1 million to 11.5 million). When projected seven-day non-linear viewing is included, the “Med” 18-49 rating grows to a 2.44.

“Chicago Fire” (1.2 rating in 18-49, 8.0 million viewers overall from 9-10 p.m. ET) was the #1 most-watched telecast of the night and tied for #2 in 18-49, while also winning the timeslot in both measures. In total viewers, “Fire” was up +4% week to week (8.0 million vs. 7.7 million). L+3: “Fire” was up +53% in 18-49 (1.21 to 1.85) and more than +2.7 million viewers overall (8.0 million to 10.7 million) going from L+SD to L+3 Nielsens. L+7: “Fire” is growing by +65% in 18-49 rating (from a 1.30 to a 2.14) and more than +3.4 million viewers overall (8.1 million to 11.6 million) going from L+SD to L+7. With the addition of projected seven-day non-linear ratings, the “Fire” figure increases to a 2.52 in 18-49.

“Chicago P.D.” (1.1 rating in 18-49, 6.9 million viewers overall from 10-11 p.m. ET) won the timeslot among the ABC, CBS and NBC dramas in adults 18-49, adults 25-54, total viewers and every other key measure, winning among those dramas by a +38% margin in adults 18-49 (1.1 vs. 0.8 for “A Million Little Things”) and in total viewers by more than +2.5 million persons or +58% (7.0 million vs. 4.4 million for “Criminal Minds”). “P.D.” grew +5% week to week in total viewers (7.0 million vs. 6.6 million). L+3: “P.D.” grew by +62% in 18-49 (1.08 to 1.75) and +3.1 million viewers overall (6.9 million to 10.0 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lift of the night in total viewers. L+7: “Chicago P.D.” is increasing by +88% in 18-49 rating this season going from L+SD to L+7 (from a 1.17 to a 2.20) and +4.0 million viewers overall (7.3 million to 11.3 million). With the addition of projected seven-day non-linear ratings, the “P.D.” figure grows to a 2.57.

Thursday

“Superstore” (0.9 rating in 18-49, 3.2 million viewers overall from 8-8:30 p.m. ET) equaled its season high in 18-49 and maintained 100% week to week (0.9 vs. 0.9), while grows +5% versus the prior week in total viewers (3.2 million vs. 3.1 million). “Superstore” delivered the show’s most-watched episode since March 22 (3.8 million). L+3: “Superstore” increased by +43% in 18-49 (0.86 to 1.23) and +847,000 viewers overall (3.2 million to 4.1 million) going from L+SD to L+3 Nielsens. L+7: “Superstore” is growing by +62% in 18-49 rating going from L+SD to L+7 (from a 0.85 to a 1.38) and +1.2 million viewers overall (3.8 million to 5.0 million). When projected non-linear seven-day viewing is included, the “Superstore” 18-49 rating increases to a 2.16. Upscale: “Superstore” is attracting a strong upscale audience this season, indexing at a 117 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, “Superstore” is indexing at a 121.

“The Good Place” (0.8 rating in 18-49, 2.7 million viewers overall from 8:30-9 p.m. ET) retained 100% week to week in 18-49 (0.9 vs. 0.9) and increases by +2% in total viewers (2.728 million vs. 2.627 million), to generate its fourth consecutive 0.8 rating in 18-49 and equal a four-week high in total viewers, matching its best result since Oct. 4 (3.0 million). L+3: “The Good Place” grew by +71% in 18-49 going from L+SD to L+3 (0.77 to 1.32) and more than +1.3 million viewers overall (2.7 million to 4.1 million). L+7: “The Good Place” has increased by +83% in 18-49 rating going from L+SD to L+7 so far this season (from a 0.90 to a 1.65) and by +1.8 million viewers overall (2.9 million to 4.7 million). With the addition of projected seven-day non-linear ratings, the “Good Place” figure grows to a 2.61. Upscale: “The Good Place” is generating powerful high-income and high-education audiences this season, indexing at a 141 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes), to rank #2 among primetime entertainment shows on the Big 4 networks, and a 155 among adults 18-49 with four or more years of college to rank #1.

“Will & Grace” (0.8 rating in 18-49, 3.5 million viewers overall from 9-9:31 p.m. ET) retained 100% week to week in 18-49 (0.8 vs. 0.8) and increased by +7% in total viewers (3.5 million vs. 3.2 million) to generate the show’s most-watched episode since its Oct. 4 season premiere (4.0 million). L+3: “Will & Grace” increased by +71% in 18-49 (0.85 to 1.45) and +1.8 million viewers overall (3.5 million to 5.3 million) going from L+SD to L+3 Nielsens. L+7: “Will & Grace” has grown by +98% in 18-49 rating this season going from L+SD to L+7 (0.90 to a 1.78) and +2.7 million viewers overall (3.6 million to 6.2 million). With the addition of projected seven-day non-linear ratings, the “Will & Grace” 18-49 average increases to a 2.17. Upscale: “Will & Grace” is delivering powerful high-income and high-education audiences, indexing at a 132 among adults 18-49 living in homes with $100K+ incomes, to rank #5 among entertainment shows on the Big 4 nets, and a 138 among adults 18-49 with four or more years of college, to also rank #5.

“I Feel Bad” (0.5 rating in 18-49, 2.2 million viewers overall from 9:31-10 p.m. ET) maintained 100% week to week in 18-49 (0.5 vs. 0.5) and increased by +6% in total viewers (2.2 million vs. 2.1 million), to generate its most-watched episode since the show’s regular-slot premiere on Oct. 4 (2.6 million). L+3: “I Feel Bad” grew by +39% in 18-49 going from L+SD to L+3 (0.54 to 0.75) and +606,000 viewers overall (2.2 million to 2.8 million). L+7+Digital: With the addition of projected seven days of time-shifting and non-linear ratings, the “I Feel Bad” 18-49 rating grows to a 1.26, up +142% versus its L+SD 0.52). Upscale: “I Feel Bad” is generating a strong upscale audience, indexing at a 117 among adults 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, “Bad” is indexing at a 121.

“Law & Order: SVU” (0.9 rating in 18-49, 4.6 million viewers overall from 10-11 p.m. ET) ranked #1 among entertainment programs in the time period in adults 18-49 and adults 25-54, maintaining 100% week to week in 18-49 (0.9 vs. 0.9) and growing +9% in total viewers (4.6 million vs. 4.2 million). “SVU” increased its total viewership for a second week in a row to deliver its most-watched episode since the show’s Sept. 27 season premiere (5.1 million). L+3: “SVU” increased by +93% in 18-49 (0.87 to 1.68) and +2.6 million viewers overall (4.6 million to 7.2 million) going from L+SD to L+3 Nielsens. L+7: “SVU” has grown by +105% this season in 18-49 rating going from L+SD to L+7 (from a 1.00 to a 2.05) and +3.2 million viewers overall (4.6 million to 7.8 million). When projected seven-day non-linear viewing is included, the “SVU” 18-49 rating increases to a 2.60.

Friday

“Blindspot” (0.4 rating in 18-49, 2.4 million viewers overall from 8-9 p.m. ET) maintained 100% week to week in 18-49 (0.4 vs. 0.4) and retained 98% in total viewers (2.4 million vs. 2.5 million). L+3: The prior week’s “Blindspot” grew by +66% in 18-49 (0.44 to 0.73) and +1.2 million viewers overall (2.5 million to 3.7 million) going from L+SD to L+3 Nielsens.

“Midnight, Texas” (0.4 rating in 18-49, 2.0 million viewers overall from 9-10 p.m. ET) maintained 100% of the prior week’s season-premiere rating in adults 18-49 (0.4 vs. 0.4) and grew in total viewers (2.0 million vs. 1.9 million). “Midnight” also retained 100% of this week’s lead-in in adults 18-49. L+3: The previous Friday’s “Midnight” grew by +74% in 18-49 (0.39 to 0.68) and +1.1 million viewers overall (1.9 million to 3.0 million) going from L+SD to L+3 Nielsens, for the biggest lift of the night on the Big 4 in 18-49 percentage.

Dateline NBC” (0.5 rating in 18-49, 0.8 in adults 25-54, 3.0 million viewers overall from 10-11 p.m. ET) maintained 100% week to week in 18-49, while increasing +14% in adults 25-54 (0.8 vs. 0.7) and +8% in total viewers (3.0 million vs. 2.8 million). “Dateline” was the #1 newsmagazine of the night in adults 18-49, adults 25-54 and total viewers. L+3: The prior Friday’s “Dateline” increased by +46% in 18-49 (0.50 to 0.73) and +1.1 million viewers overall (2.8 million to 3.9 million) going from L+SD to L+3 Nielsens. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 112 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, Friday’s “Dateline” is indexing at a 111.

Sunday

NBC Sports coverage of Green Bay Packers-New England Patriots “Sunday Night Football” (7.4 rating in 18-49, 23.7 million viewers overall from 8:24-11:25 p.m. ET) swept the night in all key ratings measures – adults, men and women 18-34, 18-49 and 25-54, plus total viewers. It’s the most-watched NFL game on any network so far this season and most-watched “Sunday Night Football” telecast in more than a year, since the opening Sunday of last season (24.4 millio for Giants-Cowboys on Sept. 20, 2017). With a Total Audience Delivery (TAD) of 24.1 million, it’s the top-scoring Week 9 “Sunday Night Football” game in the 13-year history of the NBC package.

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Media contact:

Tom Bierbaum, 814-452-2091

tom.bierbaum@nbcuni.com