News

NBC TAKES THE JUNE 25-JULY 1 RATINGS WEEK IN 18-49, ‘TALENT’ RANKS #1 IN TOTAL VIEWERS BY +4.2 MILLION PERSONS

Joining “America’s Got Talent” Among the Week’s Top-20 Primetime Big 4 Shows Are “World of Dance,” “American Ninja Warrior,” “Ellen’s Game of Games,” “Dateline NBC” & “Little Big Shots”

Monday’s "American Ninja Warrior" Wins the 10 p.m. Hour in 18-49; "Running Wild With Bear Grylls" Grows +4% Week to Week in Total Viewers

Tuesday’s "America’s Got Talent" Beats Its Big 4 Timeslot Competition Combined by +25% in 18-49, “World of Dance” Tops Its Combined ABC-CBS Competition by +63%

L+3: “Talent” Generates Tuesday’s Top Lifts in 18-49 & Total Viewers

On Thursday, "Little Big Shots" & Two Episodes of "Marlon" Grow Week to Week in Total Viewers & Retain 100% in 18-49

NBC Wins Friday in 18-49, "Dateline" Is the #1 Show of the Night, A "Ninja" Encore Leads the 8-10 p.m. Slot

“Dateline Mystery” Is Saturday #1 Most-Watched Primetime Telecast on the Big 4

L+3: The Previous Saturday’s “Taken” Grabs That Night’s Top Lifts on the Big 4 in 18-49 and Total Viewers; the Prior Sunday’s “Shades of Blue” Locks Up That Night’s Biggest L+3 Gains in 18-49 and Total Viewers

UNIVERSAL CITY, Calif. — July 3, 2018 — NBC has claimed the primetime ratings week of June 25-July 1 in the key demographic of adults 18-49, paced by the “America’s Got Talent,” the week’s #1 primetime telecast on the Big 4 networks in 18-49, total viewers and most other key measures, according to “live plus same day” figures from Nielsen Media Research.

Joining “Talent” among the week’s Top 20 telecasts on the Big 4 networks in 18-49 were Tuesday’s “World of Dance” (#5), Monday’s “American Ninja Warrior” (#11), Wednesday’s encore of “Ellen’s Game of Games” (tied for #12) and Thursday’s “Little Big Shots” and Friday’s “Dateline NBC” (both tied for #17).

The broad-based hit “America’s Got Talent” ranked #1 in total viewers over all primetime programs on broadcast and cable for the week by a margin of +4.2 million viewers (11.3 million vs. 7.1 million for CBS’ #2 encore of “60 Minutes”). “Talent” also ranked #1 for the week on the Big 4 networks in adults 18-34 (tie), adults 18-49, adults 25-54, adults 50-and-older, teens 12-17 and kids 2-11.

In addition to NBC’s weeklong win in adults 18-49, the network ranked #1 or tied for #1 among ABC, CBS, NBC and Fox in men and women 18-49; adults, men and women 25-54; and adults and women 18-34.

In adults 18-49, NBC is dominating the current primetime season, with leads over #2 ABC of +0.5 of a rating point or +33% (2.0 vs. 1.5). The +33% advantage is the best for any #1 network at this point in the season in 10 years (since Fox led by +38% in 2007-08) and second best in 20 years (since NBC led by +35% in 1997-98).

Season to date, NBC also ranks #1 among ABC, CBS, NBC and Fox in every other key demographic – adults, men and women 18-34; men and women 18-49; and adults, men and women 25-54. In total viewers, NBC is running within 144,000 persons of #1, NBC’s most competitive position at this point in the season in 16 years, since 2001-02. Even excluding all sports, NBC is running closer to CBS at this point in the season in total viewers than it’s been in 15 years, since 2003-04 (currently within 1.479 million total viewers of CBS excluding sports, best since the gap was 650,000 in 2002-03).

Counting entertainment programming only, NBC ranks #1 or tied for #1 for the season in adults, men and women 18-49; adults and women 25-54, and adults 18-34.

Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

Week 40 Averages

Adult 18-49 Rating, “live plus same day,” June 18-24

NBC…0.8

CBS…0.7

ABC…0.6

Fox…0.6

CW…0.2

Total Viewers

CBS…4.3 million

NBC…4.2 million

ABC…3.2 million

Fox…2.2 million

CW…0.8 million

Season-to-Date Averages

Adult 18-49 Rating, “Most Current”

NBC…2.0

ABC…1.5

CBS…1.4

Fox…1.4

CW…0.6

Total Viewers

CBS…8.6 million

NBC…8.4 million

ABC…6.0 million

Fox…4.7 million

CW…1.7 million

NBC highlights for the week of June 11-17:

Monday

“Running Wild with Bear Grylls,” featuring Derek Hough (0.6/3 in 18-49, 3.2 million viewers overall from 8-9 p.m. ET) grew +4% week to week in total viewers (3.2 million vs. 3.1 million), for the show’s most-watched telecast since May 7 (3.5 million).

“Live Plus Three Day” Ratings: “Running Wild” increased by +10% in 18-49 (from a 0.60 rating to a 0.66) and +326,000 viewers overall (3.2 million to 3.5 million) going from “live plus same day” Nielsens to L+3.

“American Ninja Warrior” (0.9/4 in 18-49, 4.2 million viewers overall from 9-11 p.m. ET) ranked as the #2 show of the night on the Big 4 networks in adults 18-49. For its second hour from 10-11 p.m., “Ninja” finished #1 among ABC, CBS and NBC in adults, men and women 18-49; adults, men and women 25-54; and total viewers. L+3: “Ninja” increased by +19% in 18-49 going from L+SD to L+7 (0.90 to 1.07) and +563,000 viewers overall (4.2 million to 4.8 million). Upscale: “Ninja” generates a strong upscale audience, indexing at a 119 among adult 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).

Tuesday

NBC ranked #1 Tuesday night versus the Big 4 competition combined in every key measure (including a tie in men 18-34), dominating six of six half-hours in adults 18-49 and total viewers.

“America’s Got Talent” (2.0/9 in 18-49, 11.3 million viewers overall from 8-10 p.m. ET) beat the timeslot’s Big 4 competition combined by +25% in adults 18-49 (2.0 vs. a combined 1.6) and also topped ABC, CBS and Fox combined in total viewers and every other key category. “Talent” was the #1 show of the night in 18-49, total viewers and every other key measure. L+3: “Talent” increased by +26% in 18-49 (2.04 to 2.57) and +2.1 million viewers overall (11.3 million to 13.4 million) going from L+SD to L+3, for the biggest L+3 lifts of the night in 18-49 rating and total viewers. L+7: “Talent” is growing by +38% in 18-49 rating (from a 2.32 to a 3.20) and +3.3 million viewers overall (11.7 million to 15.0 million) going from L+SD to L+7. With the addition of non-linear viewing, the L+7 18-49 rating grows to a 3.81.Upscale: “Talent” is generating a strong upscale audience, indexing at a 111 among adults 18-49 living in homes with $100K+ incomes.

“World of Dance” (1.3/6 in 18-49, 6.1 million viewers overall from 10-11 p.m. ET) beat the timeslot’s combined original ABC-CBS competition by a +63% margin in adults 18-49 (1.3 vs. a combined 0.8) and also topped the combined ABC-CBS competition in all other key demographics. Week to week, “World” retained 100% in 18-49 (1.4 vs. 1.4) and 98% in total viewers (6.1 million vs. 6.2 million). “World” was the #2 show of the night on the Big 4 in 18-49, total viewers and every other key measure (including a tie in men 18-34), behind only “America’s Got Talent.” L+3: “World” grew by +32% in 18-49 (1.34 to 1.77) and +1.4 million viewers overall (6.1 million to 7.5 million) going from L+SD to L+3. L+7: “World of Dance” is increasing by +41% in 18-49 rating going from L+SD to L+7 (from a 1.58 to a 2.23) and +2.2 million viewers overall (6.5 million to 8.7 million). With the addition of alternate-platform viewing, the L+7 18-49 rating grows to a 2.52.

Wednesday

An encore telecast of “Ellen’s Game of Games” (0.8/4 in 18-49, 4.2 million viewers overall from 8-9 p.m. ET) ranked #2 in the timeslot \ in total viewers, ahead of Fox’s original “MasterChef” and behind only CBS’ season premiere of “Big Brother.” “Ellen’s” grew +29% from its first half-hour to its second in adults 18-49 (0.7 to 0.9), +22% in women 18-49 (0.9 to 1.1).

A rebroadcast of “World of Dance” (0.6/3 in 18-49, 2.8 million viewers overall from 9-10 p.m. ET) increased by +20% versus last week’s encore in this timeslot in 18-49 (0.6 vs. 0.5) and +9% in total viewers (2.8 million vs. 2.5 million).

“Reverie” (0.4/2 in 18-49, 1.8 million viewers overall from 10-11 p.m. ET) maintained 100% week to week in adults 18-49 (0.4 vs. 0.4) and grew +2% in total viewers (1.830 million vs. 1.791 million). L+3: “Reverie” grew by +34% in 18-49 (0.35 to 0.47) and +752,000 viewers overall (1.8 million to 2.6 million) going from L+SD to L+3 Nielsens. Upscale: “Reverie” is delivering a solid upscale audience, indexing at a 109 among adults 18-49 living in homes with $100K+ incomes.

Thursday

“Little Big Shots” (0.7/4 in 18-49, 6.0 million viewers overall from 8-9 p.m. ET) ranked #2 in the hour in total viewers, beating the 8-9 p.m. ABC-Fox original competition combined in total viewers (6.0 million versus a combined 5.6 million for ABC’s “The Gong Show” and Fox’s first hour of “The Four”). “LBS” maintained100% week to week in 18-49 (0.7 vs. 0.7) and grew +6% in total viewers (6.0 million vs. 5.6 million), and was up more than +1.9 million persons or +48% versus NBC’s average in the timeslot last summer in total viewers (6.0 million vs. 4.0 million, L+SD excluding sports).

“Marlon” (0.6/3 in 18-49, 2.9 million viewers overall from 9-9:30 p.m. ET) rated within 0.1 of its lead-in from “Little Big Shots” in 18-49. Week to week, “Marlon” retained 100% in 18-49 (0.6 vs. 0.6) and increased by +3% in total viewers (2.9 million vs. 2.8 million). L+3: “Marlon” grew by +30% in 18-49 going from L+SD to L+7 (0.60 to 0.78) and +463,000 viewers overall (2.9 million to 3.3 million).

A second episode of “Marlon” (0.6/2 in 18-49, 2.4 million viewers overall from 9:30-10 p.m. ET) held onto 100% of its lead-in in adults 18-49, while also maintaining100% week to week in 18-49 (0.6 vs. 0.6) and growing +2% in total viewers (2.432 million vs. 2.407 million). The 9:30 “Marlon” has generated week-to-week audience gains both weeks since its premiere (2.386 million on June 14 to 2.407 million on June 21 to 2.432 million on June 28) and has maintained a 0.6 in adults 18-49 all three weeks it’s aired this summer. L+3: The 9:30 “Marlon” increased by +33% in 18-49 (0.57 to 0.76) and +486,000 viewers overall (2.4 million to 2.9 million) going from L+SD to L+7.

An encore telecast of “Law & Order: Special Victims Unit” (0.5/2 in 18-49, 2.5 million viewers overall from 10-11 p.m. ET) rated within 0.1 of the timeslot lead among ABC, CBS and NBC in adults 18-49 and tied for #1 among those nets in men 18-49 and women 18-49 versus competition that includes ABC’s original “Take Two.”

Friday

NBC won the night among the Big 4 networks in adults 18-49, with “Dateline NBC” ranking as the #1 show of the night on those nets. Note: The NBC station in San Francisco carried Major League Baseball.

An encore telecast of “American Ninja Warrior” (0.6/3 in 18-49, 2.9 million viewers overall from 8-10 p.m. ET) won the timeslot among the Big 4 networks in adults 18-49 versus competition that included original programming on ABC and Fox. “Ninja” maintained 100% of the prior week’s rebroadcast in this timeslot in 18-49 (0.6 vs. 0.6) and grew +3% in total viewers (2.912 million vs. 2.824 million), to its most-watched encore in this time period among five so far this summer, pending updates.

“Dateline NBC” (0.7/4 in 18-49, 1.0 in adults 25-54, 3.8 million viewers overall from 10-11 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in adults 18-49 and adults 25-54, and won the timeslot among ABC, CBS and NBC in adults 18-49 and adults 25-54 while finishing #1 or tied for #1 among those nets in every other key demographic. Week to week, “Dateline” grew +17% week to week in 18-49 (0.7 vs. 0.6), +11% in 25-54 (1.0 vs. 0.9) and +17% in total viewers (3.763 million vs. 3.230 million), and equaled the show’s high 18-49 rating since May 18 (0.8). L+3: The prior Friday’s “Dateline” increased by +25% in 18-49 (0.63 to 0.79) and +782,000 viewers overall (3.2 million to 4.0 million) going from L+SD to L+3 Nielsens. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 114 among adults 18-49 in $100K+ homes.

Saturday

“Taken” (0.2/2 in 18-49, 1.9 million viewers overall from 8-9 p.m. ET) maintained 100% week to week in 18-49 (0.3 vs. 0.2) and grew +8% in total viewers (1.9 million vs. 1.8 million). L+3: The previous week’s “Taken” grew by +89% in 18-49 (0.18 to 0.34) and +945,000 viewers overall (1.8 million to 2.7 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night on the Big 4 networks in 18-49 rating and percentage, as well as total viewers.

"Dateline Saturday Night Mystery” (0.5/3 in 18-49, 0.8 in 25-54, 3.4 million viewers overall from 9-11 p.m. ET) increased by +25% week to week in 18-49 (0.5 vs. 0.4), +60% in 25-54 (0.8 vs. 0.5) and +34% in total viewers (3.4 million vs. 2.5 million), to rank as primetime’s #1 telecast on the Big 4 networks in total viewers and #1 non-sports show on those nets in adults 18-49 (tie) and adults 25-54. “Dateline Mystery” equaled the show’s highest 18-49 rating since Jan. 13 (0.6) and best 25-54 rating since Dec. 30, 2017 (1.1). From its first half-hour to its fourth, “Dateline Mystery” grew +50% in adults 18-49 (0.4 to 0.6), +50% in adults 25-54 (0.6 to 0.9) and +1.2 million persons or +45% in total viewers (2.7 million to 3.9 million). L+3: The previous week’s “Dateline Mystery” grew by +13% in 18-49 (0.38 to 0.43) and +300,000 viewers overall (2.5 million to 2.8 million) going from L+SD to L+3. Nielsens. L+7: “Dateline Mystery” is increasing by +16% this season in 18-49 rating (from ae.. 0.51 to a 0.59) and 378,000 viewers overall (2.9 million to 3.3 million) going from L+SD to L+7. Upscale: “Dateline Mystery” is generating a solid upscale audience, indexing at a 112 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes)

Sunday

An encore telecast of “Dateline NBC” (0.5/2 in 18-49, 0.7 in 25-54, 3.8 million viewers overall from 7-8 p.m. ET) increased versus the prior week’s original in this timeslot by +9% in total viewers (3.8 million vs. 3.5 million).

A rebroadcast of “America’s Got Talent” (0.6/3 in 18-49, 3.9 million viewers overall from 8-10 p.m. ET) grew +40% from its first half-hour to its fourth in 18-49 (0.5 to 0.7) and +13% in total viewers (3.610 million to 4.096 million).

“Shades of Blue” (0.5/2 in 18-49, 3.5 million viewers overall from 10-11 p.m. ET) maintained 100% week to week in 18-49 (0.5 vs. 0.5) and grew +13% in total viewers (3.5 million vs. 3.1 million), to win the 10 p.m. hour among ABC, CBS and NBC in total viewers. “Shades” was up +29% versus NBC’s timeslot average last summer in total viewers (3.5 million vs. 2.7 million, L+SD excluding sports). L+3: The prior week’s “Shades of Blue” increased by +67% in 18-49 (0.51 to 0.85) and +1.9 million viewers overall (3.1 million to 5.0 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night on the Big 4 networks in 18-49 rating and percentage as well as total viewers.

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Media contact:

Tom Bierbaum, 814-452-2091

tom.bierbaum@nbcuni.com