#1 in Key Demo for 27 of the Last 29 Weeks
#1 Most Watched Season-to-Date in Key Demo
Broadcast Grows Year-Over-Year in Total Viewers
FEBRUARY 20, 2019 – NBC Nightly News with Lester Holt is the #1 most-watched evening broadcast in the key news demo for the week of February 11, according to Nielsen Media Research data. Nightly News has won the key demo 27 of the last 29 weeks and continues as the #1 most-watched evening newscast season-to-date in the demo most valued by news advertisers.
The broadcast continues its strong performance in the key news demo averaging 2.0 million A25-54 and besting ABC World News Tonight by +29,000 viewers (+1%) and CBS Evening News by +660,000 viewers (+48%). Week-over-week, the broadcast posted the highest gains.
Last week in the nation’s capital, Holt was awarded the National Press Foundation’s highest honor, the Sol Taishoff Award for Excellence in Broadcast Journalism for his more than four decades of reporting across the globe. Also last week, Holt was named the national ambassador for Poynter’s MediaWise initiative, which aims to educate one million middle and high school students about fact-checking and identifying trustworthy sources by 2020.
For the week of February 11, Nightly News averaged 1.4 million A18-49 viewers topping ABC by +56,000 (+4%) and CBS by +396,000 viewers (+39%). Nightly News has won the younger demo 12 of the past 15 weeks and outpaced the competition in week-over-week growth.
Nightly News averaged 8.7 million total viewers for the week of February 11, growing year-over-year and topping CBS Evening News by 2.1 million total viewers (+31%).
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Week of February 11 – February 15, 2018:
|Total Viewers||A25-54 Rating||A25-54 Viewers||A18-49 Rating||A18-49 Viewers|
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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 22 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
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