News

NBC NIGHTLY NEWS WITH LESTER HOLT IS #1 FOR MAY, WINNING KEY A25-54 AND A18-49 DEMOS

Marks 4th Consecutive May Win in A25-54 and 12th Straight May Win in A18-49

Continues to Top ABC and CBS Season to Date in Both Demos

May 29, 2019 – NBC News with Lester Holt is the #1 evening newscast in the key A25-54 and A18-49 demos for the month of May, according to Nielsen Media Research. Additionally, Nightly News continues to lead season to date in the demo most valued by advertisers.

The broadcast averages 1.599 million viewers in A25-54 in May, topping CBS by +526,000 and ABC by +16,000. Among A18-49, Nightly News averages 1.076 million viewers, besting CBS by +303,000 and ABC by +10,000. The broadcast has now won its fourth consecutive May win in the key demo and its 12th straight May win with the younger A18-49 demo.

During the past month, Holt had an exclusive interview with American Airlines CEO Doug Parker, his first since Boeing’s 737 Max planes were grounded, and spoke with director Ava DuVernay and all five men known as the “Central Park Five” for the newscast’s “Justice for All” series. Nightly News also featured an exclusive broadcast interview with Chris Hughes, one of Facebook’s co-founders.

Following its May sweeps win, Nightly News is #1 again in A25-54 for the week of May 20, 2019 with 1.601 million viewers, beating CBS by +567,000 and ABC by +25,000. The newscast also posts the biggest week-to-week growth among the key demo (+4%).

Nightly News continues to top CBS and ABC season to date, and is on track to score its 23rd consecutive season at #1 in both A25-54 an A18-49 demos.

MAY 2019:

Nightly News averaged 1.599 million A25-54 viewers in May, ahead of ABC by +16,000 (1%) and CBS by +526,000 (49%)

  • 4th consecutive May win and 2nd straight Monthly win

Nightly News averaged 1.076 million A18-49 viewers in May, ahead of ABC by +10,000 (1%) and CBS by +303,000 (39%)

  • 12th consecutive May A18-49 win
ProgramP25-54
Imps
P18-49
Imps
P2+
Imps
NBC NIGHTLY NEWS1.5991.0767.389
CBS EVENING NEWS1.0730.7735.556
ABC WORLD NEWS TONIGHT1.5831.0668.224

WEEK OF 5/20/2019:

Nightly News averaged 1.601 million A25-54 viewers, ahead of ABC by +25,000 (+2%) and CBS by +567,000 (+55%)

  • Vs. prior week, Nightly saw the greatest demo increase in the 3NET, up +63,000 (+4%) while ABC was up +2% and CBS was flat
ProgramP25-54
Rtg
P25-54
Imps
P18-49
Rtg
P18-49
Imps
P2+
Imps
NBC NIGHTLY NEWS1.331.6010.821.0587.360
CBS EVENING NEWS0.861.0340.570.7415.546
ABC WORLD NEWS TONIGHT1.311.5760.841.0808.280

2018-19 SEASON-TO-DATE

Nightly News is the #1 evening newscast this season in A25-54 and A18-49

  • Among A25-54 viewers, Nightly leads ABC by +34,000 (+2%) and CBS by +583,000 (+47%)
    • Nightly is #1 among A25-54 viewers at this point of the season for the 23th consecutive season
  • Among A18-49 viewers, Nightly leads ABC by +35,000 (+3%) and CBS by +351,000 (+39%)
    • Nightly is #1 among A18-49 viewers at this point of the season for the 23rd consecutive season

NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo, and reaches over 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, The Nightly newsletter and social media platforms. The broadcast provides the latest on the day’s top stories, going beyond the headlines to uncover how people’s lives are affected by the world around them. Lester Holt is the anchor, and was named the most-trusted television news personality in America, according to The Hollywood Reporter/Morning Consult 2018 survey. Jennifer Suozzo is the executive producer.

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NBC News contact:

Dana Klinghoffer

dana.klinghoffer@nbcuni.com

212-664-4088