News

NBC DELIVERS ITS STRONGEST PRIMETIME WEEK OF THE SEASON, WITH 5 OF THE TOP 10 IN 18-49 FOR THE WEEK OF NOV. 19-25

Thanksgiving Night and Sunday NFL Football Are #1-2 Among Big 4 Primetime Shows for the Week, “This Is Us” Is the #1 Scripted Series, “Manifest” and “New Amsterdam” Tie as the #1 New Series

Season to Date, NBC Ranks #1 in Adults 18-49, Adults 25-54, Adults 18-34, All Key Adult-Women, Plus Total Viewers at This Point in the Season For the First Time in 17 Years

On Monday Night, NBC Ranks #1 Excluding Sports with “The Voice” & "Manifiest"

L+3: “Manifest” Jumps +93% in 18-49 and +4.2 Million Viewers for the Night’s Biggest L+3 Lifts

NBC Dominates Tuesday by +40%, "This Is Us" Is the #1 Show, "Voice" Ties for #2, "New Amsterdam" Rules at 10 by +38%

L+3: “This Is Us” Is the Biggest L+3 Gainer of the Night in 18-49 Rating & Total Viewers, “New Amsterdam” Delivers the Biggest 18-49 Percentage Lift on the Big 4

With 21.7 Million Viewers, Thursday’s Falcons-Saints NFL Football Tops the Year-Ago Thanksgiving Primetime Game by +28%

“Grinch” Ties as Friday’s #1 Big 4 Telecast in 18-49, Grabs NBC’s Best Numbers, Excluding Sports, in the Friday 8-8:30 Half-Hour in the Past Year

Packers-Vikings “Sunday Night Football” Grows Vs. Last Year, Wins the Night in Every Key Ratings Measure

UNIVERSAL CITY, Calif. — Nov. 28, 2018 — NBC has delivered its strongest week of the primetime season to date, dominating results for Nov. 19-25 with five of the top ten highest-rated primetime shows on the Big 4 networks in the key adult 18-49 demographic, according to “live plus same day” viewership figures from Nielsen Media Research.

Excluding sports pre- and post-game shows, the week’s top primetime programs on ABC, CBS, NBC or Fox in 18-49 included Thursday’s Falcons-Saints NFL telecast (#1), Sunday’s Packers-Vikings “Sunday Night Football” game (#2), Tuesday’s “This Is Us” (#5) and the Monday and Tuesday editions of “The Voice” (tied for #8). Those same five shows also represented half the week’s top 10 in total viewers, with Thursday and Sunday football also ranking #1-2.

“This Is Us” was the week’s #1 scripted program in 18-49 and NBC’s “Manifest” and “New Amsterdam” tied with CBS’ “The Neighborhood” as the week’s #1 first-year series (excluding the “Roseanne” reboot “The Conners”).

NBC’s averages for the week of a 2.4 rating in adults 18-49 and 9.1 million viewers overall are season highs for the network and the best for any network since Fox aired five World Series contests and an NFL game in primetime the week of Oct. 22-28.

NBC has finished #1 or tied for #1 during seven of nine weeks so far this season in 18-49, and. extending back into last summer, has now finished #1 or tied for #1 among the Big 4 in adults 18-49 for 22 of the last 24 weeks.

Season to date, NBC ranks #1 among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54, adults 18-34, all key adult-female demographics and total viewers (with an average 9.096 million viewers versus CBS’ 9.070 million). It’s the first time in 17 years (since the fall of 2001) that NBC has led the season at this point in total viewers.

Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

Week 9 Averages

Adult 18-49 Rating, “live plus same day,” Nov. 19-25

NBC…2.4

CBS…1.0

ABC…0.9

Fox…0.8

CW…0.3

Total Viewers

NBC…9.1 million

CBS…6.4 million

ABC…4.6 million

Fox…2.9 million

CW…1.0 million

Season-to-Date Averages

Adult 18-49 Rating, “Most Current”

NBC…2.3

Fox…2.0

CBS…1.5

ABC…1.3

CW…0.5

Total Viewers

NBC…9.1 million

CBS…9.1 million

Fox…7.0 million

ABC…5.9 million

CW…1.4 million

NBC highlights for the week of Nov. 19-25:

Monday

NBC ranked as the #1 Big 4 networks of the night in adults 18-49.

“The Voice” (1.4 rating in 18-49, 7.9 million viewers overall from 8-10 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in adults 18-49, topping the “Dancing With the Stars” finale by a +27% margin (1.4 vs. 1.1).

“Live Plus Three Day” Ratings: “The Voice” increased by +21% in 18-49 (from a 1.39 rating to a 1.68) and +1.4 million viewers overall (7.9 million to 9.3 million) going from “live plus same day” Nielsens to L+3.

“Live Plus Seven Day” Ratings: Monday’s “The Voice” has grown by +24% in 18-49 rating going from L+SD to L+7 (from a 1.91 to a 2.36) and +1.9 million viewers overall (9.6 million to 11.5 million).

Upscale: Monday’s “Voice” is delivering a solidly upscale audience, indexing at a 106 among adults 18-49 living in homes with $100K+ incomes.

“Manifest” (1.1 rating in 18-49, 5.6 million viewers overall from 10-11 p.m. ET) maintained 100% week to week in 18-49 (1.1 vs. 1.1) and tied for timeslot lead among the ABC-CBS-NBC dramas. L+3: “Manifest” grew by +93% in 18-49 (from a 1.11 rating to a 2.14) and +4.2 million viewers overall (5.6 million to 9.8 million) going from L+SD to L+3, for the biggest lifts of the night on the Big 4 in 18-49 rating and percentage, as well as total viewers. L+7: “Manifest” has increased by +113% in 18-49 rating going from L+SD to L+7 (from a 1.61 to a 3.43) and +7.2 million viewers overall (7.9 million to 15.1 million). The gain of +1.82 rating points in 18-49 is the #2 biggest L+7 lift on television this season (behind only “This Is Us”) and the increase of +7.2 million viewers is television’s biggest L+7 gain. Upscale: “Manifest” is generating a strong upscale audience, indexing at a 116 among adults 18-49 living in homes with $100K+ incomes.

Tuesday

NBC won the night among the Big 4 networks in adults 18-49 and most other key demographics, with a nightlong +40% margin of victory (1.4 vs. 1.0 for #2 CBS).

“The Voice” (1.4 rating in 18-49, 8.2 million viewers overall from 8-9 p.m. ET) tied as the #2 show of the night with “The Conners” in adults 18-49 behind only “This Is Us,” and won the hourlong timeslot in adults 18-49, adults 18-34 and adults 25-54. L+3: “Voice” increased by +13% in 18-49 (1.37 to 1.55) and +932,000 viewers overall (8.2 million to 9.2 million) going from L+SD to L+3 Nielsens. L+7: Tuesday’s “Voice” has grown by +25% in 18-49 rating going from L+SD to L+7 (from a 1.81 to a 2.27) and +1.9 million viewers overall (9.1 million to 11.0 million). Upscale: Tuesday’s “Voice” is delivering a solidly upscale audience, indexing at a 110 among adults 18-49 living in homes with $100K+ incomes.

“This Is Us” (1.8 rating in 18-49, 7.9 million viewers overall from 9-10:01 p.m. ET) won the timeslot among the Big 4 networks in nine of nine key demographics, including an +80% margin of victory in adults 18-49 (1.8 vs. 1.0 for CBS’ #2 “FBI”) and ranked as the #1 show of the night in adults 18-49, as well as adults 18-34, adults 25-54 and all key adult-female demos. L+3: “This Is Us” grew by +71% in 18-49 (1.81 to 3.09) and +4.0 million viewers overall (7.9 million to 11.9 million) going from L+SD to L+3 Nielsens, for the largest L+3 lifts of the night in adult 18-49 rating and total viewers. L+7: “This Is Us” is increasing by +78% in 18-49 rating (from a 2.36 to a 4.19) and more than +5.5 million viewers overall (9.1 million to 14.7 million) going from L+SD to L+7. The gain of +1.83 rating points in 18-49 is the #1 strongest L+7 lift on television this season and the increase of +5.5 million viewers is television’s #3 biggest L+7 gain. Upscale: “This Is Us” is generating powerful high-income and high-education audiences, indexing at a 133 among adults 18-49 living in homes with $100K+ incomes, to rank #4 among entertainment shows on the Big 4, and a 141 among adults 18-49 with four or more years of college, to rank #3.

“New Amsterdam” (1.1 rating in 18-49, 5.8 million viewers overall from 10:01-11 p.m. ET) won the timeslot in adults 18-49 by a +38% margin (1.1 vs. 0.8 for CBS’ #2 “NCIS: New Orleans”), while topping ABC’s “The Rookie” by +57% (1.1 vs. 0.7). “New Amsterdam” also ranked #1 among those dramas in adults 25-54, adults 18-34 and every key adult-female demographics, and, despite the week’s pre-holiday distractions, retained 100% week to week in 18-49 (1.1 vs. 1.1) and 97% in total viewers (5.8 million vs. 6.0 million). L+3: “New Amsterdam” increased by +82% in 18-49 (1.05 to 1.91) and more than +3.8 million viewers overall (5.8 million to 9.7 million) going from L+SD to L+3 Nielsens, for the biggest lift of the night on the Big 4 in 18-49 percentage. L+7: “New Amsterdam” has grown by +91% in 18-49 rating (from a 1.43 to a 2.73) and +5.4 million viewers overall (7.0 million to 12.4 million) going from L+SD to L+7. The gain of +5.4 million viewers is the #4 biggest L+7 lift on television so far this season. Upscale: “New Amsterdam” is attracting a strong upscale audience, indexing at a 115 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, “New Amsterdam” is also indexing at a 115.

Wednesday

“Hollywood Game Night” (0.6/3 in 18-49, 3.0 million viewers overall from 8-9 p.m. ET) maintained its full rating from half-hour to half-hour in 18-49 (0.6 vs. 0.6).

An encore telecast of “A Saturday Night Live Thanksgiving Special" (1.0/4 in 18-49, 3.7 million viewers overall from 9-11 p.m. ET) finished #1 in the timeslot among the Big 4 networks in adults 18-49 and tied for #1 among those nets in adults 25-54. The Thanksgiving special performed in line with last year’s run in this timeslot in 18-49 (1.0 vs. 1.1 from 9-11 p.m. on Wednesday, Nov. 22, 2017) and total viewers (3.7 million vs. 3.8 million). L+3: The “SNL” special grew by +21% in 18-49 (0.95 to 1.15) and +706,000 viewers overall (3.7 million to 4.4 million) going from L+SD to L+3.

Thursday

NBC Sports coverage of the primetime Thanksgiving NFL game featuring the Atlanta Falcons at the New Orleans Saints (6.6/28 in 18-49, 21.7 million viewers overall from 8:23-11:08 p.m. ET) scored increases of +29% in 18-49 and +28% in total viewers versus last year’s primetime Thanksgiving game (5.1 in 18-49, 16.9 million viewers overall for Giants-Redskins), making this the most-watched primetime Thanksgiving game in three years. The Falcons-Saints contest won the night in every key ratings measure. In 8-11 p.m. averages, NBC easily beat the night’s combined Big 4 competition in 18-49 (with a 6.2 rating vs. a combined 2.9) and total viewers (20.6 million vs. a combined 13.4 million).

Friday

An encore telecast of “How the Grinch Stole Christmas” (0.9 rating in 18-49, 4.2 million viewers overall from 8-8:40 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in adults 18-49 (tie) and total viewers, scoring NBC’s top 18-49 and total-viewer results in the Friday 8-8:30 half-hour, excluding sports, since Nov. 24, 2018 (1.3 in 18-49, 5.8 million viewers). L+3: “Grinch” grew by +15% in 18-49 (0.92 to 1.06) and +492,000 viewers overall (4.2 million to 4.7 million) going from L+SD to L+3 Nielsens.

“DreamWorks Trolls Holiday” (0.6 rating in 18-49, 2.5 million viewers overall from 8:40-9:10 p.m. ET) tied for #1 in the 8:30-9 p.m. half-hour, excluding sports, in 18-49 and matched NBC’s best 18-49 rating in the half-hour, excluding sports, since Dec. 1, 2017 (0.7). L+3: “Trolls” increased by +13% in 18-49 (0.62 to 0.70) and +297,000 viewers overall (2.5 million to 2.8 million) going from L+SD to L+3 Nielsens,

An encore telecast of “Deck the Wall: A Holiday Spectacular” (0.4 rating in 18-49, 1.8 million viewers overall from 9:10-10 p.m. ET) tied for #1 among the Big 4 networks in the hour, excluding sports, in adults 18-49.

An encore “Dateline NBC” (0.5 rating in 18-49, 0.8 in adults 25-54, 3.1 million viewers overall from 10-11 p.m. ET) ranked #1 excluding sports among the Big 4 networks in the timeslot in adults 25-54 and tied for #1 excluding sports in adults 18-49. Despite this week’s holiday distractions, the “Dateline” rebroadcast maintained 100% of the prior week’s results with an original in 18-49 (0.5 vs. 0.5) and adults 25-54 (0.8 vs. 0.8) and retained 97% in total viewers (3.1 million vs. 3.1 million, which was a four-week high). L+3: “Dateline” increased by +26% in 18-49 (0.53 to 0.67) and +584,000 viewers overall (3.1 million to 3.7 million) going from L+SD to L+3 Nielsens, for the top L+3 lift of the night on the Big 4 in 18-49 percentage. L+7: Friday’s “Dateline” is growing by +43% this season in 18-49 rating (from a 0.61 to a 0.87) and +1.2 million viewers overall (3.6 million to 4.8 million) going from L+SD to L+7. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 115 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, Friday’s “Dateline” is indexing at a 112.

Sunday

NBC Sports coverage of Green Bay Packers-Minnesota Vikings “Sunday Night Football” (6.1 rating in 18-49, 20.4 million viewers overall from 8:23-11:23 p.m. ET) swept the night in all key ratings measures – adults, men and women 18-34, 18-49 and 25-54, plus total viewers. The Packers-Vikings game is up +8% in total viewers versus the comparable year-ago Packers-Steelers matchup (19.0 million on Nov. 26, 2017). It’s NBC’s most-watched Week 11 Sunday primetime game since 2015.

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Media contact:

Tom Bierbaum, 814-452-2091

tom.bierbaum@nbcuni.com