NEW YORK, NY – (November 28, 2017) - NBC 4 New York / WNBC’s November 23, 2017 broadcast of the 91st Annual Macy’s Thanksgiving Day Parade generated a 14.1 rating among Adults 25 to 54 within the New York market, according to Nielsen. This was the highest Parade rating since 2004, and reflects a year-over-year increase of 27%. Additionally, the Parade generated 30,000 views on NBC 4 New York’s digital platforms.
“NBC’s excellent coverage of Macy’s Thanksgiving Day Parade has grown to new heights, both on air, and on-line. We are thrilled that so many viewers made NBC 4 New York part of their Thanksgiving Day tradition,” said Eric Lerner, President and General Manager of NBC 4 New York.
WNBC will provide exclusive coverage of the 2017 Rockefeller Center Tree Lighting this Wednesday, November 29 starting at 7:00 PM ET (check local listings). In 2018, NBC 4 New York will also provide exclusive coverage of Super Bowl LII on Sunday, February 4, and the 2018 PyeongChang Olympic Winter Games, starting Thursday, February 8.
For more information on NBC 4 New York, visit NBCNewYork.com.
About NBC 4 New York / WNBC
NBC 4 New York / WNBC is the flagship station of the NBC Owned Television Stations division of NBCUniversal, serving the New York Tri-State area with an unparalleled commitment to broadcast excellence for more than 75 years.
The station features New York’s largest investigative reporting team, the I-Team and includes Edward R. Murrow and Emmy Award-winning journalists who successfully track down the answers to the questions most important to viewers. Storm Team 4, the station’s trusted weather team, utilizes the most accurate and the most powerful weather technology available to keep Tri-State viewers informed and safe when severe weather strikes. This includes StormTracker 4, the only commercial high-frequency S-Band dual polarization fixed Doppler weather radar operating in the Northeast.
In addition to NBC 4 New York’s primary channel, other programming outlets include COZI TV, the station’s multicast channel, and out-of-home platforms, including TV screens in taxi cabs, elevators and aboard New York-New Jersey PATH trains. The station also delivers news and information across all platforms, including its dedicated website, mobile app and social media platforms. For more information about NBC 4 New York, visit NBCNewYork.com.
John Durso, Jr.