NEW YORK, NY – (May 22, 2020) – The Local Media Association has recognized NBC 4 New York/WNBC with the Local Media Digital Innovation Award for Best Social Media Strategy for its Instagram feature Listen Up, hosted by Kay Angrum. This award recognizes the most successful and creative plans when using social media to expand an audience and heighten excitement. The Local Media Association recognizes digital media companies in 11 different categories, consisting of a pool of over 3,000 local media outlets, both large and small, nationwide. The LMA awards are judged by Director of Digital Innovation, Prof. Rich Gordon, of the Medill School of Journalism at Northwestern University, other staff members and a group of graduate students, all who review and determine the award winners.
The Local Media Association described Listen Up as, “a daily digital news and lifestyle show geared toward millennials, does a great job of engaging the audience. There’s a little bit of everything: weather, entertainment and news. Effective use of Instagram.”
“Our digital team is full of innovative and creative talent, I’m thrilled they have been recognized by such a prestigious group. They continue to keep pushing the limits in the ever-changing medium that is social media. Their work is impressive, and this is a well-deserved honor for the team,” said Ben Berkowitz, Vice President of Digital for NBC 4 New York/WNBC and Telemundo 47/WNJU.
NBC 4 New York’s Instagram Listen Up feature is a two-minute daily roundup of the local news, weather and traffic information viewers demand to start their day. It features bright, active and quickly-moving graphics in addition to an energetic music bed and a lively color palette. Additionally, a special New York Live segment is also filled with the latest entertainment, pop culture and lifestyle information.
The launch of Listen Up further expanded WNBC’s already-diverse viewing options. It includes the popular NBC 4 App, the highly-trafficked social media platform and unique, out-of-home viewing in taxis, elevators and aboard New York-New Jersey PATH trains. NBC 4 New York’s online platforms are among the most read and most watched in the New York market. The station also has a substantial online presence on Facebook, Twitter and Instagram.
About NBC 4 New York / WNBC
NBC 4 New York / WNBC is the flagship station of the NBC Owned Television Stations division of NBCUniversal, serving the New York Tri-State area with an unparalleled commitment to broadcast excellence for more than 75 years.
The station features New York’s largest investigative reporting team, the I-Team and includes Edward R. Murrow and Emmy Award-winning journalists who successfully track down the answers to the questions most important to viewers. Storm Team 4, the station’s trusted weather team, utilizes the most accurate and the most powerful weather technology available to keep Tri-State viewers informed and safe when severe weather strikes. This includes StormTracker 4, the only commercial high-frequency S-Band dual polarization fixed Doppler weather radar operating in the Northeast.
In addition to NBC 4 New York’s primary channel, other programming outlets include COZI TV, the station’s multicast channel, and out-of-home platforms, including TV screens in taxi cabs, elevators and aboard New York-New Jersey PATH trains. The station also delivers news and information across all platforms, including its dedicated website, mobile app and social media platforms. For more information about NBC 4 New York, visit NBCNewYork.com.