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NBC 4 NEW YORK AND TELEMUNDO 47 TEAM UP WITH MOUNT SINAI HEALTH SYSTEM TO PRESENT #FITFORTHEFRONTLINE CHALLENGE IN SUPPORT OF FRONT-LINE HEALTH CARE WORKERS

Fitness challenge honors and supports health care heroes at Mount Sinai Health System and academic centers across the country

NEW YORK, NY – (May 28, 2020) – NBC 4 New York/WNBC and Telemundo 47/WNJU have joined Mount Sinai Health System as the Tri-State’s exclusive local TV media partners of the #FitForTheFrontLine fitness challenge, which honors and supports front-line health care workers who have worked tirelessly to save lives. As part of the nationwide #FitForTheFrontLine fitness challenge which begins Tuesday, May 26 and culminates on Sunday, June 14 (Flag Day), individuals are encouraged to move, exercise, and get fit to increase awareness and raise funds to support health care heroes in our communities.

“Over the course of the COVID-19 pandemic, the front line of nurses, doctors, scientists, and other support staff has met the historic challenge in the war against the virus. #FitForTheFrontLine challenge empowers all Americans to take part during this still-challenging time,” said Richard A. Friedman, Co-Chairman, Mount Sinai Boards of Trustees and Chairman of the Merchant Banking Division of Goldman Sachs & Co. "We thank NBCUniversal Owned Television Stations for their support and recognition of the health heroes across the nation and at Mount Sinai. We will get through this together."

“We have been inspired by our front-line health care workers. Their efforts have been remarkable. As we continue our fight against the coronavirus pandemic, we all take comfort knowing that these incredible professionals remain hard at work, caring for patients and speeding their recovery. WNBC is pleased to join our hospital partners in supporting local health care heroes,” said Eric Lerner, President and General Manager of NBC 4 New York.

How to participate in the Fit For The Front Line fitness challenge:

  1. Choose a healthy activity.
  2. Dedicate your activity and promote it to your social media networks using
    #FitForTheFrontLine, #NBC4NY, #T47 and the handle of the local hospital you are choosing to support. This can include @MountSinaiNYC, @ColumbiaMed, @HMHNewJersey, @MontefioreNYC, @nyphospital, @GiveToNorthwell, @nyulangone, @RWJBarnabas and @WeillCornell
  3. Post the local donation link for WNBC or WNJU
  4. Ask your network to pledge support.
  5. Challenge your networks to participate in the challenge.

Funds raised locally will be dedicated to local health workers.

“The Tri-State’s Spanish-speaking community has been particularly impacted by the spread of COVID-19. At the same time, our community has also stepped up to the front lines to care for the sick among us. Their personal sacrifices have helped save lives. We are honored to join with Mount Sinai in recognizing the men and women who make a difference,” said Cristina Schwarz, President and General Manager of Telemundo 47.

#FitForTheFrontLine partner medical centers include: Mount Sinai Health System, Baylor College of Medicine, BJC HealthCare, Brigham and Women’s Hospital, Cedars-Sinai, Cleveland Clinic, Columbia University Irving Medical Center, Hackensack Meridian Health, Johns Hopkins Medicine, Massachusetts General Hospital, Mayo Clinic, MedStar Health, Michigan Medicine, Montefiore Einstein, NewYork-Presbyterian, Northwell Health Foundation, Northwestern Medicine, NYU Health, Penn Medicine, RWJBarnabas Health, Temple Health, The Warren Alpert Medical School of Brown University, University of Chicago Medicine, UW Medicine, Washington University in St. Louis, Weill Cornell Medicine and Yale New Haven Health.

Visit NBC 4 New York or Telemundo 47 for more information about efforts in the Tri-State region. For more information about the national Fit For The Front Line challenge, please visit http://giving.mountsinai.org/msfftfl.

About NBC 4 New York / WNBC
NBC 4 New York / WNBC is the flagship station of the NBC Owned Television Stations division of NBCUniversal, serving the New York Tri-State area with an unparalleled commitment to broadcast excellence for more than 75 years.

The station features New York’s largest investigative reporting team, the I-Team and includes Edward R. Murrow and Emmy Award-winning journalists who successfully track down the answers to the questions most important to viewers. Storm Team 4, the station’s trusted weather team, utilizes the most accurate and the most powerful weather technology available to keep Tri-State viewers informed and safe when severe weather strikes. This includes StormTracker 4, the only commercial high-frequency S-Band dual polarization fixed Doppler weather radar operating in the Northeast.

In addition to NBC 4 New York’s primary channel, other programming outlets include COZI TV, the station’s multicast channel, and out-of-home platforms, including TV screens in taxi cabs, elevators and aboard New York-New Jersey PATH trains. The station also delivers news and information across all platforms, including its dedicated website, mobile app and social media platforms.

About Telemundo 47 New York / WNJU
Telemundo 47 / WNJU is the Telemundo television station serving Spanish-speaking viewers in New York, New Jersey and Connecticut for more than 50 years. The Tri-State’s Spanish-language broadcasting channel for soccer, Telemundo 47 will offer exclusive Spanish-language coverage of the 2022 and 2026 FIFA Men’s World Cup™ tournaments and the 2025 FIFA Women’s World Cup™ tournament.

Delivering more than 27 hours of locally-produced news, information and entertainment programing each week, Telemundo 47 offers comprehensive breaking news coverage and features the New York market’s only team of bilingual meteorologists, La Autoridad en El Tiempo, who use cutting-edge technology to keep viewers and their families safe and informed. This includes Tele Doppler 47, con tecnología S band, the most powerful and most accurate weather technology available.

Telemundo 47’s local consumer investigative unit, Telemundo Responde, returns every telephone call, responds to every electronic inquiry and has recovered more than $2 million for local viewers. The station also features Acceso Total, the region’s only local entertainment variety program with TeleXitos, the station’s multicast network, offering viewers many beloved, iconic television series in an easy-to-watch, comfortable Spanish-language format.

As a station, Telemundo 47 demonstrates its commitment to the communities it serves by cultivating local partnerships with organizations that reflect the diversity of the local market. Telemundo 47 also provides news and information across all platforms, online at Telemundo47.com, and via its dedicated mobile app and across social media.

About the Mount Sinai Health System

The Mount Sinai Health System is New York City's largest academic medical system, encompassing eight hospitals, a leading medical school, and a vast network of ambulatory practices throughout the greater New York region. Mount Sinai is a national and international source of unrivaled education, translational research and discovery, and collaborative clinical leadership ensuring that we deliver the highest quality care—from prevention to treatment of the most serious and complex human diseases. The Health System includes more than 7,200 physicians and features a robust and continually expanding network of multispecialty services, including more than 400 ambulatory practice locations throughout the five boroughs of New York City, Westchester, and Long Island. The Mount Sinai Hospital is ranked No. 14 on U.S. News & World Report's "Honor Roll" of the Top 20 Best Hospitals in the country and the Icahn School of Medicine as one of the Top 20 Best Medical Schools in country. Mount Sinai Health System hospitals are consistently ranked regionally by specialty and our physicians in the top 1% of all physicians nationally by U.S. News & World Report.

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MEDIA CONTACTS

John Durso, Jr.
212-664-5247
John.Durso@nbcuni.com

Alexandra Trochanowski
212-664-6871
Alexandra.Trochanowski@nbcuni.com