Every Hour of MSNBC Dayside Scores Record-Breaking Quarter in Total Viewers, Grows More Than FOX News Overall
“Morning Joe” Posts Largest Lead Over CNN Ever, Delivers Best Audience Performance Among Total Viewers in Network History, Grows More Than FOX News
MSNBC Total Day (M-Su 6am-6am), Dayside (M-F 9am-5pm), Prime (M-Su 8pm-11pm) and Weekend Total Day (Sa-Su 6am-6am) Post Highest-Rated Quarter in Total Viewers
MSNBC is the #2-Rated Cable Network in Total Viewers Across Total Day and Prime
In 2Q20 MSNBC Covered All Angles of the Coronavirus Pandemic with Breaking News, Analysis and 23 Hours of Specials
NEW YORK (June 30, 2020) – MSNBC ended a quarter dominated by major breaking news with historic ratings records and double-digit growth across key dayparts, according to Nielsen. Driven by a commitment to breaking news and analysis, MSNBC total day (M-Su 6am-6am), dayside (M-F 9am-5pm), prime (M-Su 8pm-11pm) and weekend total day (Sa-Su 6am-6am) all shattered quarterly ratings record among total viewers.
MSNBC total day (M-Su 6am-6am) ranked #2 across all cable networks (ahead of #3 CNN, #4 HGTV and #27 ESPN) for the 6th straight quarter. Across cable news, MSNBC was also #2, beating CNN for the 13th straight quarter in total viewers (1.22M vs. CNN’s 1.19M). Total day viewership grew +34% among total viewers and +46% in A25-54 compared to 2Q19.
Prime (M-Su 8pm-11pm) drew a record-breaking average of 2 million total viewers (vs. CNN’s 1.8M), the best quarter delivery in network history. Prime ranked #2 across cable news and all cable networks (ahead of #3 CNN, #5HGTV and #15 ESPN) and increased +19% in total viewers while A25-54 viewership increased by +25% compared to 2Q19.
“Morning Joe” delivered MSNBC’s best audience performance among total viewers in the 6am-9am time slot. “Morning Joe” averaged a record 1.4M total viewers, easily topping CNN’s 674K – the largest lead over CNN ever. In total viewers, “Morning Joe” beat CNN for the 21st straight quarter and more than doubled FOX News’ growth with +32% compared to 2Q19 (vs. FOX News’ +13%). In A25-54, “Morning Joe” averaged 225K viewers, marking its highest-rated quarter since 3Q18. “Morning Joe” increased A25-54 viewership by +36% compared to 2Q19, growing more than FOX News (+13%).
In 2Q20, every weekday MSNBC program from 9am-5pm scored record total viewership. In A25-54, dayside increased viewership by +90% compared to 2Q19 and grew more than FOX News (+62%). In total viewers, dayside viewership also grew more than FOX News, with MSNBC dayside up +51% compared to 2Q19 (vs. FOX News’ +45%).
Many MSNBC shows hit total-viewer highs in 2Q20, including: “MSNBC Live with Stephanie Ruhle” at 9am (1.4M); “MSNBC Live with Hallie Jackson” at 10am (1.3M); “MSNBC Live with Craig Melvin” at 11am (1.2M); “Andrea Mitchell Reports” at 12pm (1.3M); “MSNBC Live” at 1pm (1.3M); “MSNBC Live with Katy Tur/MSNBC Live” at 2pm (1.3M); “MSNBC Live/Deadline: White House Special at 3pm (1.5M); “MTP Daily” at 5pm (1.8M); “The Rachel Maddow Show” at 9pm (3.2M) and “The 11th Hour with Brian Williams” at 11pm (1.9M). Weekend total-viewer highs include “Velshi” Saturdays and Sundays at 8am (785K); “AM Joy” Saturdays and Sundays at 10am (1.2M); “Weekends with Alex Witt” Saturdays and Sundays at 12pm (1.1M); “MSNBC Live Weekend Edition” Saturdays at 2pm (991K); “PoliticsNation” Saturdays at 5pm (669K) and “Kasie DC” Sundays at 7pm (973K).
The following programs also beat CNN among total viewers: “MSNBC Live with Stephanie Ruhle” at 9am topped CNN for the 14th straight quarter; “MSNBC Live with Hallie Jackson” at 10am topped CNN for the 12th straight quarter; “MSNBC Live/Deadline: White House Special” at 3pm topped CNN for 10 out of the last 11 quarters; "Deadline: White House" at 4pm topped CNN for the 12th straight quarter; “MTP Daily” at 5pm topped CNN for the 13th straight quarter; "The Beat with Ari Melber" at 6pm topped CNN for the 12th straight quarter; “All In with Chris Hayes” at 8pm topped CNN for the 14th straight quarter; “The Rachel Maddow Show” at 9pm topped CNN for the 43rd straight quarter; “The Last Word with Lawrence O’Donnell” at 10pm topped CNN for the 20th straight quarter and “The 11th Hour with Brian Williams” at 11pm topped CNN for the 15th straight quarter.
MSNBC weekend total day (Sa-Su 6am-6am) delivered its highest-rated quarter ever averaging 778K total viewers, up +61% compared to 2Q19 and up +73% in A25-54 averaging 130K viewers.
Throughout the 2nd quarter of 2020, MSNBC provided critical real-time coverage of newsworthy events and issues affecting Americans through live special reports, including “A Special Edition of The Last Word: Life in the Time of Coronavirus” co-hosted by Ali Velshi and Dr. Ezekiel Emanuel; “Craig Melvin Reports: Coronavirus Pandemic” hosted by Craig Melvin; “MSNBC Special Report: Testing & The Road to Reopening” co-hosted by Nicolle Wallace and Brian Williams; “Morning Joe’s Special Report: Isolation Nation” co-hosted by Joe Scarborough, Mika Brzezinski and Willie Geist; “Velshi: The COVID-19 Economy” hosted by Ali Velshi; “America On Pause” hosted by Nicolle Wallace; “Small Business in Crisis” hosted by Stephanie Ruhle; “A Last Word Special: Joe Biden with Stacey Abrams” hosted by Lawrence O’Donnell; “The Class of COVID-19” hosted by Alex Witt; “American Crisis: Poverty and the Pandemic” hosted by Joy Reid and “The Road to Reform: A Special Report with Joy Reid.”
NOTE: 2Q20 ratings are based on Nielsen most current data day for 03/30/2020-06/28/2020. Individual show data for the month represents regular programming only, excluding specials and breaking news.
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